Main Conference Day One - Tuesday Feb. 23rd

Private Breakfast

07:15 AM - 07:20 AM Invitation-Only Private Breakfast Hosted By Azoya International

Invitation-Only Private Breakfast

07:20 AM - 07:50 AM Networking Breakfast & Registration

Networking Breakfast & Registration

07:50 AM - 08:00 AM Opening Remarks & Opening Icebreaker

Opening Remarks & Opening Icebreaker

08:00 AM - 08:15 AM Chairperson’s Remarks

James Green, CEO, Magnetic
Magnetic Executive

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James Green

CEO
Magnetic

08:15 AM - 08:40 AM Keynote Fire Side Chat: A Retail Reinvention

Ronald D. Boire, CEO, Barnes & Noble, Inc.


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Ronald D. Boire

CEO
Barnes & Noble, Inc.

08:40 AM - 09:05 AM Keynote: What Does a Truly Innovative Customer Experience Look Like in 2016?

Jason Miller, Chief Commerce Strategist, Akamai Technologies
Hear about the latest trends in digital and retail during this dynamic session.

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Jason Miller

Chief Commerce Strategist
Akamai Technologies

09:05 AM - 09:25 AM Keynote: Creating Brand Excellence: Merging Technology into the Retail Arena

Eric Anderson, President and GM, LensCrafters (Luxottica Retail)
Eric is leading the digital growth of LensCrafters across more than 1,000 stores in the U.S. and Canada. As a strategic people leader, he manages the brand behind a common mission to ‘be the global premium vision care leader, one amazing experience at a time.” Eric will share how he and his team are creating a business transformation that is focused on leveraging new digital technologies in order to provide the best experience for customers both online and offline.

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Eric Anderson

President and GM
LensCrafters (Luxottica Retail)

09:25 AM - 09:55 AM Keynote Panel Discussion: Competing In The Digital World Of Today By Becoming An Agile eCommerce Organization

Drew Koven, CEO, The Beach People Michael Klein, Director Industry Strategy and Marketing, Adobe James Merk, Director of Marketing, Newegg
Being able to have a more flexible business model, especially during high growth periods, is key to being a successful retailer in today’s market. Looking to understand how others are keeping pace with the rate of change? This kick-off session looks both internally and externally at how retail is changing, and how your organization can become more adaptive as a result.

• How do you increase velocity as your organization grows?

• How can you keep pace or outpace your ability to produce value to your customers?

• How can you layer on different aspects of the e-commerce experience, to meet the demands of technology change today?



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Drew Koven

CEO
The Beach People
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Michael Klein

Director Industry Strategy and Marketing
Adobe
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James Merk

Director of Marketing
Newegg

09:55 AM - 10:20 AM Keynote: Becoming Social

Brian Beitler, EVP & CMO, Lane Bryant
Meaningfully connecting with customers today and in the future requires new ideas, new thinking, and Twitter. This is a first hand look at the journey Lane Bryant has been on to achieve their growth goals, while remaking the way people, media, and the industry think about women’s fashion. You’ll gain perspective on the power of a "purpose" in marketing, the importance of intimacy with your customers, and the courage required to do something different.

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Brian Beitler

EVP & CMO
Lane Bryant

10:20 AM - 11:10 AM Free Mimosas & Refreshment Break In The Exhibit Hall

Head into the Exhibit Hall to grab a Mimosa, and check out the latest retail technologies.

11:10 AM - 11:35 AM Keynote C-Level Panel Discussion: Framing The Retail Organization Of The Future

Shane Evangelist, CEO, US Auto Parts David Weissman, Founder & CEO, Beauty By Design Gard Mayer, Co-Founder, Invodo
Each of our C-level panelists has a unique growth story to share, as they’ve identified how to maximize the tools at their disposal. Whether it be new channels, new programs, or a refocus on executing customer experiences, hear from top online and multi-channel retailers discuss how they are paving the way for the future.

  • How do you view today’s retail landscape in terms of growth opportunities?
  • Where do you see growth within your respective vertical?
  • How can you dominate within your respective vertical?
  • Are you focusing on core lifestyle activities?
  • How you are investing (which channels) and why?

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Shane Evangelist

CEO
US Auto Parts
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David Weissman

Founder & CEO
Beauty By Design
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Gard Mayer

Co-Founder
Invodo

11:35 AM - 12:00 PM Keynote: Digital Marketing Trends For 2016 And Beyond

Steve Dumas, Retail Segment Solutions Director, Silverpop, an IBM Company
Steve Dumas, Retail Segment Marketing Director for IBM Marketing Cloud will discuss several trends that will impact retail digital marketers starting this year and beyond. From cognitive technology to exciting new digital "channels," find out what's changing, what's new and what's hot in the retail digital marketing world in this twenty-five minute keynote.

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Steve Dumas

Retail Segment Solutions Director
Silverpop, an IBM Company
The retail landscape is changing so rapidly, that the omni-channel experience has become a key differentiator for many businesses today. But there are multiple barriers to success – which include internal strategy development, deployment of technology, resourcing, and much more. Our panelists will discuss tried and true methods to not only compete, but dominate as a omni-channel player today.

  • Determining whether omni-channel is more than a rebranded multi-channel term
  • Outlining and defining seamless experiences in all channels
  • Infusing omni-channel into your company culture and philosophy
  • Developing an overall picture of your customer as the foundation for your strategy

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Anoop Kulshreshtha

VP Digital Technology
Barneys New York
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D. Kate Forbes

VP, eCommerce Digital Experience & Operations
Belk
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Kathy Hecht

VP Marketing & Business Development
Silver Star Brands

Dan Roden

Sr. Director Product Advocacy
Domo

12:30 PM - 12:55 PM Guest Speaker Presentation: Is The Future Of eCommerce Becoming Less About E-Tail?

Sarah Lacy, Founder, Editor-in-Chief & CEO, PandoMedia
There are two ways of looking at the current state of ecommerce innovation. One is that it's weak. Trends like daily deals, flash sales, and subscription commerce all largely flamed out. But if you consider the on demand/ sharing economy as ecommerce, it's the hottest space there is.

Is the future of ecommerce selling services and not things? If so, what does that mean for traditional retailers?


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Sarah Lacy

Founder, Editor-in-Chief & CEO
PandoMedia

Lunch For All Attendees

12:55 PM - 1:55 PM Meet & Greet Lunch & Networking For All Attendees

Meet & Greet Lunch & Networking For All Attendees

Private Lunch

12:55 PM - 1:55 PM Private Lunch Hosted By Symantec

Private Lunch Hosted By Symantec

Private Lunch

12:55 PM - 1:55 PM Private Lunch Hosted By Demandware

Private Lunch Hosted By Demandware

Private Lunch

12:55 PM - 1:55 PM Private Lunch Hosted By Rocketfuel

Private Lunch Hosted By Rocketfuel

Private Lunch

12:55 PM - 1:55 PM Private Lunch Hosted By Mediamath

Private Lunch Hosted By Mediamath

Track A: Retention, Loyalty, and Engagement

1:55 PM - 2:00 PM Chairperson’s Opening Remarks

Kelly O'Neill, Senior Director, Product Marketing, Acquia
Chairperson’s Opening Remarks
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Kelly O'Neill

Senior Director, Product Marketing
Acquia

Track B: Omni-Channel Everything (From Operations to Fulfillment)

1:55 PM - 2:00 PM Chairperson’s Opening Remarks

Jonathan Ricard, Head of Strategic Developments and Partnerships, Signal

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Jonathan Ricard

Head of Strategic Developments and Partnerships
Signal

Track C: User Experience and Conversion Optimization and Testing

1:55 PM - 2:00 PM Chairperson’s Opening Remarks

Wyatt Jenkins, VP Product, Optimizely
Chairperson’s Opening Remarks
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Wyatt Jenkins

VP Product
Optimizely

Track D: Traffic Acquisition and Digital Innovation

1:55 PM - 2:00 PM Chairperson’s Opening Remarks

Jesse Eisenberg, VP Client Services, Elite SEM
Chairperson’s Opening Remarks
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Jesse Eisenberg

VP Client Services
Elite SEM

Track E: The Shifting Fundamentals of eCommerce

1:55 PM - 2:00 PM Chairperson’s Opening Remarks

Eldar Sadikov, Founder and CEO, JetLore
Chairperson’s Opening Remarks
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Eldar Sadikov

Founder and CEO
JetLore

Track F: Omni-Channel and Digital Marketing

1:55 PM - 2:00 PM Chairperson’s Opening Remarks

Romney Evans, Co-founder, True Fit
Chairperson’s Opening Remarks

Romney Evans

Co-founder
True Fit

Track A: Retention, Loyalty, and Engagement

2:00 PM - 2:30 PM Kick Off Panel Discussion: What’s Happening To The Role Of Catalog (And Ecommerce)?

Mike Ritter, CMO, Excelligence Allon Caidar, CEO, TVPage Chris Sutton, VP Marketing and Consumer Insights, HH Gregg Alexandra Reuter, Sr. Director eCommerce and Digital Experience, Athleta
As companies see more and more of their sales coming from the online channel, what happens to those who have a catalog presence as well? How do you value this channel, considering the direct and indirect influence of online? We’ll get into the nitty gritty of catalog businesses, ecommerce businesses and the integration of the two. If you’re a cataloger, this session is for you.


  • When you get to scale, should you think about print and bricks?
  • What is the interplay between ecomm, brick and mortar and/or catalog
  • How do you value eComm within your organization?
  • How are you thinking cross-channel in terms of your metrics?

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Mike Ritter

CMO
Excelligence
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Allon Caidar

CEO
TVPage
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Chris Sutton

VP Marketing and Consumer Insights
HH Gregg
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Alexandra Reuter

Sr. Director eCommerce and Digital Experience
Athleta

Track B: Omni-Channel Everything (From Operations to Fulfillment)

2:00 PM - 2:30 PM Omni-Channel Panel Discussion: Taking A Close Look At Organizational Structures To Handle The Challenge Of Omni-channel

Igor Krakovsky, VP Online Acqusition, Beachbody Stefanie Kruse, Director, Strategic Planning & Analysis, Walgreens Digital Commerce, Walgreens Mark Deruyter, Director Digital and eCommerce Marketing, Columbia Sportswear Jon Panella, VP Technology, Global CEP Strategy Lead, Sapient
Omni-channel success becomes with an org structure that truly supports the goals of your program. Curious to see how other top retailers are organizing themselves around omni-channel? Their reporting structures, KPIs, metrics and more? This is your must attend for the event.


  • Where does ecomm report?
  • How do you handle marketing when you are trying to string together a holistic brand experience?
  • Who is the decision maker on digital?
  • How are you handling buying? Are there different buyers for online vs. in-store? Or are they done together?
  • Who owns P&L for ecomm?

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Igor Krakovsky

VP Online Acqusition
Beachbody
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Stefanie Kruse

Director, Strategic Planning & Analysis, Walgreens Digital Commerce
Walgreens
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Mark Deruyter

Director Digital and eCommerce Marketing
Columbia Sportswear
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Jon Panella

VP Technology, Global CEP Strategy Lead
Sapient

Track C: User Experience and Conversion Optimization and Testing

2:00 PM - 2:30 PM Kick-Off Session: Retail’s Future Vision: Using Data To Innovate The Customer Experience (It’s All About Mobile, Social And In-Store)

Angel Doran, Director Product Analytics & Optimization, Sephora
Sephora has a massive data program. They look at data as a product. They have a “data machine”. They have different data teams. And of course they are leveraging customer data. In fact, inaccurate data has a direct impact on the bottom line of 88% of companies, with the average company losing 12% of its revenue. Data governance is the foundation they work under. This session will explain how using data to create personalized experiences have given them a 4.4%-25% increase in conversions across platforms –and that’s just the beginning!
  • How Sephora is creating a unique and disruptive customer buying and engagement experiences
  • Connected customer: Understanding what works by connecting customer and behavioral data across platforms and channels
  • Sephora’s innovative way to personalize her experiences online and in-store


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Angel Doran

Director Product Analytics & Optimization
Sephora

Track D: Traffic Acquisition and Digital Innovation

2:00 PM - 2:30 PM eTail Best-In-Class Retail Innovator Finalists Presentations

Dan Stepchew, CMO, Medelita Nicole Staple, Co-Founder, Brideside
Hear some of our amazing award finalists review how they are innovating in retail today.
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Dan Stepchew

CMO
Medelita
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Nicole Staple

Co-Founder
Brideside

Track E: The Shifting Fundamentals of eCommerce

2:00 PM - 2:30 PM Case Study Revolution: What Was, What Is, And What’s Coming – Here Is The Future Of Technology

Gary Penn, Head of eCommerce, prAna
Just 8 short years ago we often used alarm clocks, changed TV channels with a button and went to the dentist when we had a blue tooth. Not so much in 2015. As the internet of things invades our lives, we check text messages on our wrists and talk to our cars we're finding more and more ways that technology is "enhancing" our very social fabric in ways we would never have predicted. Or did we? Gary will update and expound upon his popular topic from eTail West 2015 on the future of digital gadgetry for even the most connected of us.

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Gary Penn

Head of eCommerce
prAna

Track F: Omni-Channel and Digital Marketing

2:00 PM - 2:30 PM Kick-Off Cross-Channel Panel Discussion: Bringing Digital And In-Store Together Holistically

Anthony McLoughlin, VP Digital Marketing, The Men's Wearhouse Emery Skolfield, VP Omnichannel Strategy, Samsung Bruce Starnes, Vice President/Merchandise Manager, Target Michael Jones, SVP Retail and Brand Solutions, RetailMeNot
Retailers are trying to identify ways to blur the lines between sales channels for consumers, by integrating digital initiatives into the in-store experience. In this interactive session, our heads of e-commerce discuss the means to help customers find the products they are looking for, no matter the channel. This discussion will include answers to these questions:

  • How are in-store associates being incentivized to sell digital inventory?
  • How is the inventory being reconciled (if your systems aren’t connected – there could be two points of inventory)?
  • What is the value of going with a platform solution vs. using an order management system to build a custom application?
  • How is the changing landscape of whether you should use m.site, responsive, app impacting your strategy?
  • What solutions have you looked at?
  • Are you thinking of going home grown (or not)?
  • What is your ROI expectation around these activities?
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Anthony McLoughlin

VP Digital Marketing
The Men's Wearhouse
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Emery Skolfield

VP Omnichannel Strategy
Samsung
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Bruce Starnes

Vice President/Merchandise Manager
Target
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Michael Jones

SVP Retail and Brand Solutions
RetailMeNot

Exhibit Hall Retailer Meet-Ups

2:00 PM - 2:30 PM Join Us In the TVPage Social Lounge For our Retailer Meet-Up Sessions. Get Free Advice You Can’t Get Anywhere Else

Chris Seahorn, VP Marketing, eBags
Head to the social lounges in the exhibition hall to mix it up with executives who can give you free advice about areas affecting your business. Each host will tackle a different problem area in retail.

Topic: From Facebook To Instagram , Key Wins To Maximize Paid Social ROI
Hosted By: Chris Seahorn, VP Marketing, eBags

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Chris Seahorn

VP Marketing
eBags

Track A: Retention, Loyalty, and Engagement

2:30 PM - 2:55 PM A Cut Above: Growing Customer Value with Predictive Marketing & Replenishment Automation

John Williams, Marketing Manager, USCutter Andrew Pearson, VP Marketing, Windsor Circle
US Cutter is ranked #577 in the IR1000, with over $19MM in 2014 online sales and 16% yoy growth. In recent years, they’ve made a fast and rewarding transition from batch-and-blast email marketing to a predictive, segmented, and automated approach.

John Williams, Marketing Manager for US Cutter, a Seattle-based online retail provider of high quality, yet low cost vinyl cutters, takes the stage with Andrew Pearson from Windsor Circle to share how they have developed a well-rounded set of automated email campaigns that reach the right customer at the right time, including:

• Automated replenishment messages for consumable products

• Predictive win-back programs

• Optimized welcome & post-purchase campaigns

• Threshold-based loyalty and reward emails

In this 25-minute session, John and Andrew will reveal how US Cutter has increased repeat buyers by 143% and obtained an average open rate of 32% and click rate of 7% since deploying and building upon their predictive lifecycle marketing campaigns since 2013.

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John Williams

Marketing Manager
USCutter
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Andrew Pearson

VP Marketing
Windsor Circle

Track B: Omni-Channel Everything (From Operations to Fulfillment)

2:30 PM - 2:55 PM The China Imperative

George Gallate, CMO, Merkle Zeng Hua, General Manager Key Account Department, Baidu
China is one of the world’s fastest-growing economies and with over 668 million users, is home to the largest online population. The world’s largest eCommerce day is not Cyber Monday (3.1b in 2015), in fact, its China’s Singles Day ($14b in 2015). In China, Baidu is a giant among giants – with over 80% market share and is the preferred search engine for Chinese consumers. A successful Baidu strategy is a key component of any China marketing plan.
The session will cover:
• Trends for US retailers marketing in China (oversees shipping, social shopping, etc)
• Gain an understanding of how digital marketing in China works, from translation through reporting
• Examples from other retail clients currently expanding into China
• Chinese shopping habits and omni-channel opportunities

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George Gallate

CMO
Merkle
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Zeng Hua

General Manager Key Account Department
Baidu

Track C: User Experience and Conversion Optimization and Testing

2:30 PM - 2:55 PM Optimize The Path To Conversion: 5 Discovery Tactics That Maximize Relevant Product Findability

Meyar Sheik, CEO, Certona
Savvy omnichannel shoppers have rated finding what I’m looking for and buying how I want to buy as the most important aspect of the retail experience. Learn how top retailers are combining simple yet essential discovery tactics with more advanced innovations, to uncover shopper intent early in the shopping experience and guide relevant discovery every step of the way to purchase, including:

• Keystroke analysis for predictive experiences based on individual shopper intent
• Personalized discovery driven by real-time interaction with navigation menu
• Interactive engagement that uncovers ideal products for in the moment needs and shopper traits
• Product listings ordered by relevance, leveraging shopper history and in-session activity
• Best practices for honing product recommendations to individual preferences

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Meyar Sheik

CEO
Certona

Track D: Traffic Acquisition and Digital Innovation

2:30 PM - 2:55 PM How Eddie Bauer Is Using Context To Fuel Personalized Experiences

Nathan Casey, Director of Loyalty and Relationship Marketing, Eddie Bauer Michael Osborne, CEO & President, SmarterHQ
Join us for an interactive discussion with Eddie Bauer, as they discuss how they used context to deliver the personalized experiences their customers demand, & generated 11% revenue growth in the process.
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Nathan Casey

Director of Loyalty and Relationship Marketing
Eddie Bauer
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Michael Osborne

CEO & President
SmarterHQ

Track E: The Shifting Fundamentals of eCommerce

2:30 PM - 2:55 PM How Trust Drives E-Commerce Differentiation And Conversions

Alex Wong, Website Security Evangelist, Symantec
Consumer trust in your website and brand can either make or break your business. When trust is strategically established at the right moments during the customer experience, it increases eCommerce traffic, reduces shopping cart abandonment and drives more conversions. Ignored, it might cost you, your brand and your business. Discover:

  • When trust can differentiate your brand and validate your website
  • How successful brands leverage trust to elevate traffic, interactions and site stickiness
  • Why your company’s leaders will thank you for advocating best practices that inspire trust
  • Which best practices and tools can project trust throughout the customer experience

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Alex Wong

Website Security Evangelist
Symantec

Track F: Omni-Channel and Digital Marketing

2:30 PM - 2:55 PM What Really Works In Google Shopping: Proven Strategies For Top Line Growth

Denis Coombes, Director, ROI Revolution, Inc., Robert Williams, Senior Ecommerce Manager, Hydro Flask
Product and growth is quickly outpacing text ads in Google. Take advantage of this shift and stay ahead of your competitors by creating smarter Google Shopping campaigns. Discover how Hydro Flask saw significant growth by applying a few simple but powerful strategies to their Google Shopping campaigns. Hydro Flask will share their experience on profitably integrating Google Shopping into their larger marketing plan, while paid search expert Denis Coombes shares specific strategies you can use to see great results in your own campaigns.
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Denis Coombes

Director
ROI Revolution, Inc.,

Robert Williams

Senior Ecommerce Manager
Hydro Flask

Exhibit Hall Retailer Meet-Ups

2:30 PM - 2:55 PM Join Us In the TVPage Social Lounge For our Retailer Meet-Up Sessions. Get Free Advice You Can’t Get Anywhere Else

Tari Huddleston, Director eCommerce VP Jeanswear, VF Corporation
Head to the social lounges in the exhibition hall to mix it up with executives who can give you free advice about areas affecting your business.

Topic: New School Marketing: Power Channels, Relationships, Automation, Integration Across Channels

Hosted By:
Tari Huddleston, Director eCommerce Jeanswear, VF Corporation


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Tari Huddleston

Director eCommerce VP Jeanswear
VF Corporation

Track A: Retention, Loyalty, and Engagement

2:55 PM - 3:20 PM How CRM And Loyalty Are Driving An Omni-Channel Marketing Makeover At Sally Beauty

Ryan Linders, VP CRM & Loyalty, Sally Beauty Supply John Eckhardt, Director CRM & Analytics, Sally Beauty
Ryan and John walk through a six step program for customer retention. Learn from their tips and tricks to drive more repeat business, immediately!

  • Step 1: Applying the right skin foundation
Building an actionable customer database

  • Step 2: Fighting against split ends
Merging records and measuring media as a unique CID

  • Step 3: Choosing the best shade of hair color
Determine CRM objectives that align with the personality and style of the brand

  • Step 4: Conditioning color treated hair
Building robust omni-channel customer journeys to engage and extend the customer lifecycle

  • Step 5: Apply long lasting nail color
Base coat = loyalty program infrastructure
Color = operationalizing loyalty through CRM execution
Top coat = adding promotion to retain and protect best customers

  • Step 6: You’re roots are showing
Reporting the good, the bad, and the ugly using treatment vs. control analysis
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Ryan Linders

VP CRM & Loyalty
Sally Beauty Supply
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John Eckhardt

Director CRM & Analytics
Sally Beauty

Track B: Omni-Channel Everything (From Operations to Fulfillment)

2:55 PM - 3:20 PM The Future Is Now: Creating Augmented Reality And 3D Applications For Retail

Jim Ferolo, Sr. Director, Web, Mobile & Digital Technology, Maui Jim Sunglasses
Get an introduction to product visualization and customization techniques and applications. Learn how to examine specific platforms and frame up POC’s for their businesses. Jim will explain how Maui Jim is bringing these experiences to the marketplace. He’ll also talk through some usability figures.

• An overview of prevailing hardware and software that are no longer bleeding edge for consumers that will drive new shopping and buying experiences on a personal level

• An overview of dynamic imaging and approaches to the creation of custom content in web and mobile experiences

• A review of prototype applications that are being reviewed and utilized by Maui Jim

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Jim Ferolo

Sr. Director, Web, Mobile & Digital Technology
Maui Jim Sunglasses

Track C: User Experience and Conversion Optimization and Testing

2:55 PM - 3:20 PM Case Study Revolution: Conversion Rate Optimization: Which Test Won?

Carrie Matuga, Director eCommerce, Too Faced Cosmetics
TooFaced.com has a three pronged strategy to grow their business. Conversion Rate Optimization (CRO) is their number one strategy for 2016. Over the course of the last year they’ve partnered with different companies, as well as two different agencies to deploy numerous tests. Carrie will ask you – which test do you think won? Discussion and test topics in this session include:

  • Why CRO? Impact potential.
  • When to just launch vs. testing – our views
  • Samples test
  • Mobile Header
  • Email Sign Up
  • PDP Page
  • Mobile Category Pages
  • Change to checkout

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Carrie Matuga

Director eCommerce
Too Faced Cosmetics

Track D: Traffic Acquisition and Digital Innovation

2:55 PM - 3:20 PM After The Click: New Research In Using First Party Data To Drive Marketing Performance

Casey Carey, Director, Google Analytics Marketing Chris Duncan, VP CRM and Digital Marketing, Kohl's
Hear about the latest trends in digital and retail during this dynamic session.
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Casey Carey

Director
Google Analytics Marketing
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Chris Duncan

VP CRM and Digital Marketing
Kohl's

Track E: The Shifting Fundamentals of eCommerce

2:55 PM - 3:20 PM Case Study Revolution: Let’s Innovate Our Email – Delight Your Customers And Drive Sales With Automation

Nathan Decker, Sr. Director of eCommerce, evo
Did you think automation and innovation aren’t linked? In email they definitely are. Nathan, the email guru at evo, discusses use cases, results, goals – everything that you need to make your email program more successful today.
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Nathan Decker

Sr. Director of eCommerce
evo

Track F: Omni-Channel and Digital Marketing

2:55 PM - 3:20 PM Redefining The Grocery Shopping Experience Through Micro-Moments

Corbin deRubertis, VP and General Manager, Meredith Corporation
Imagine a grocery store Where shoppers receive personalized dinner recommendations and product offers the minute they enter the store? Sound, far-fetched? It’s already happening. Technology has fundamentally transformed the opportunities brands have to connect with their consumers at the exact points of need – during the micro-moments that inform purchase and consumption behaviors. In this session, Corbin de Rubertis shares how Allrecipes is delivering on this new opportunity by providing brands with contextually relevant, highly localized native ad products that flow seamlessly across screens to move products off of shelves and into carts.
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Corbin deRubertis

VP and General Manager
Meredith Corporation

Exhibit Hall Retailer Meet-Ups

2:55 PM - 3:20 PM Join Us In the TVPage Social Lounge For our Retailer Meet-Up Sessions. Get Free Advice You Can’t Get Anywhere Else

Head to the social lounges in thexhibition hall to mix it up with executives who can give you free advice about areas affecting your business. Each host will tackle a different problem area in retail.

Topic: From Facebook To Instagram , Key Wins To Maximize Paid Social ROI
Hosted By: Chris Seahorn, VP Marketing, eBags

3:20 PM - 3:50 PM Minute to Win It Games & Refreshment Break In The Exhibit Hall

Play For A Chance To Win $250! Everyone loves free stuff, and we love to give it away! Head into the Exhibit Hall to grab a cocktail, and check out the latest retail technologies. Play our Minute to Win It games and you could win $250!


Customer loyalty is part science, part art. See how these companies are taking their loyalty programs to a new level. They will walk through several examples and you’ll walk away with specific actionable takeaways.

  • How did you decide to create your loyalty program?
  • How did you implement your program?
  • What challenges did you face in terms of integration?
  • How did you position it within your organization to senior management?
  • Credit card programs vs. not – what type do you have and why?
  • If you are multi-brand, did you have one across brands?
  • Are you partnering with companies for a loyalty program?
  • What happens to brand equity if you partner, or have multiple brands, under one program?
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Dan Haarmann

VP Business Operations
HP Shopping
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Alison Ehrmann

VP Consumer Marketing
Fresh Direct
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Howard Blumenthal

Director eBusiness Product Management
Advance Auto Parts
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Andy Mantis

EVP Checkout Tracking
NPD Group
How is omni-channel evolving today, and how are you taking advantage of the opportunities in this space? This panel looks towards the future of omni-channel – how to create these experiences for your customers, and the technology you need to support it.

  • Evolving your cross-channel capabilities to become fully omni-channel
  • Infusing technology throughout the shopping funnel to support customer acquisition and retention: research, purchase and support
  • Putting deployable and flexible technology in place to enable cross-channel shopping
  • Utilizing stores for product awareness, research and purchase
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Angela Caltagirone

VP Digital and Database Marketing
Williams-Sonoma Inc.
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Wayne Duan

Director Digital Commerce
Walgreens
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Karthik Vish

Director, Acquisition Marketing
Macys.com
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Cheri Siedle

Sr. Director eCommerce
Office Depot
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Omer Artun

CEO & Founder
AgilOne

Track C: User Experience and Conversion Optimization and Testing

3:50 PM - 4:20 PM Testing Panel Discussion: Reconsidering Testing Strategies To Be More Efficient And Get The Results You Need

Mike Zuccato, Director Online Marketing, Sourcebooks Jinzhou Huang, Sr. Mgr Testing & Optimization, The Home Depot Erik Lautier, SVP Direct to Consumer, Francesca’s Neville Davey, Lead Product Manager, HP Shopping, Hewlett Packard Reid Bryant, Data Scientist, Brooks Bell
Setting up testing programs is one thing, getting results from those tests that really help move the needle for your business is another. Without testing, it is impossible to understand what is working for your business and why – this panel dissects testing programs, and how to be more efficient so you can make needed adjustments to your programs.

  • How are you setting up your testing programs? What is the first step?
  • What pitfalls should be avoided when generating testing programs?
  • How can you enable being able to test something and making the necessary adjustments to drive engagement and conversion?
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Mike Zuccato

Director Online Marketing
Sourcebooks
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Jinzhou Huang

Sr. Mgr Testing & Optimization
The Home Depot
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Erik Lautier

SVP Direct to Consumer
Francesca’s
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Neville Davey

Lead Product Manager, HP Shopping
Hewlett Packard
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Reid Bryant

Data Scientist
Brooks Bell
Our panelist have successfully navigated marketplaces, and share key learnings from their experiences in this Q&A driven session. Learn the specifics to control your brand message and receive an ROI after leaving this session.

  • How are you understanding the customer journey in terms of marketplace usage?
  • Do you need to manage Amazon as its own ecosystem? Why or why not?
  • How do you understand the incrementality of these customers?
  • Is Amazon bringing you new customers or just ones that prefer shopping on Amazon?
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Ian MacDonald

Director of eCommerce
Silver Star Brands (Miles Kimball)
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Liz Greenberg

VP eCommerce
The Moret Group
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Jason Stuempfig

Chief Operating Officer
ShoeMetro

Brian Servatius

Senior Director of Sales and Business Development
Sears Holding Corporation

Track E: The Shifting Fundamentals of eCommerce

3:50 PM - 4:20 PM Content Panel Discussion: Making The eCommerce Experience A Content Experience To Drive Traffic And Conversions

Jean-Marx Mantilla, VP Digital Marketing, APMEX Nick Fairbairn, VP Brand Marketing, Dollar Shave Club Morgan Chemij, Director NA Marketing, Hewlett Packard Brian Rigney, CEO, Zmags
How should you balance content and commerce? The convergence of content and commerce is simplifying the path to purchase and shortening the sales cycle. Join our retailers, who have seen successful creating and managing content, as they walk through their journey. Don’t think content can be a revenue driver? Think again.

  • How are you using content as a retention driver?
  • Curation vs. endless aisle: what is your content curation model? Is it a combination of both?
  • Are consumers looking for curated content? Or more space and more inventory?
  • What types of content are you using?
  • Can commerce companies really integrate content without impacting conversion?
  • How can the ecommerce experience integrate content effectively?
  • How can you create content that is easily digestible by consumers?
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Jean-Marx Mantilla

VP Digital Marketing
APMEX
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Nick Fairbairn

VP Brand Marketing
Dollar Shave Club
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Morgan Chemij

Director NA Marketing
Hewlett Packard
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Brian Rigney

CEO
Zmags
Mobile can serve as a the “multi-channel” glue – helping to bring experiences and channels together in so many ways. Our retailers take a look at their use of mobile within their larger omni-channel strategies, and present their results and programs to you.

  • What are you doing from an omni-channel perspective?
  • How is mobile the unifier/ connecting device for omni-channel? Has this become a reality?
  • How are you integrating content into the store?
  • How can you use the strength of each channel (you can personalize differently in-store vs online, online you can create blogs, use rich content, etc.)?
  • What does omni-channel really mean today (trying to offer the same experience or use the unique strengths of each channel)?
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Amit Shah

SVP Online Marketing , Mobile, Social
1800Flowers
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Michael Aki

Director Digital Marketing
Aeropostale
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Scott Perry

VP Digital
Jerome's Furniture
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Kim Lewis

VP Omnichannel Marketing
Golfsmith
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Bill Magnuson

CTO and Co-Founder
Appboy

Exhibit Hall Retailer Meet-Ups

3:50 PM - 4:20 PM Join Us In the TVPage Social Lounge For our Retailer Meet-Up Sessions. Get Free Advice You Can’t Get Anywhere Else

Roy Steves, Sr. Marketing Manager, evo
Head to the social lounges in the exhibition hall to mix it up with executives who can give you free advice about areas affecting your business. Each host will tackle a different problem area in retail.

Topic: Multi-Channel Attribution And Budgeting
Hosted By: Roy Steves, Sr. Marketing Manager, evo
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Roy Steves

Sr. Marketing Manager
evo

Track A: Retention, Loyalty, and Engagement

4:20 PM - 4:35 PM Executive Presentation Needle Executive And Retail Client

Hear about the latest trends in digital and retail during this dynamic session.

Track B: Omni-Channel Everything (From Operations to Fulfillment)

4:20 PM - 4:35 PM Dirty Secrets Of Web Performance

Shailesh Shukla, VP Marketing and Product, Instart Logic Executive And Retail Client
The Internet has changed substantially over the past few decades, and particularly over the past few years. Infrastructure has evolved, delivery media has evolved, software has evolved, browsers have evolved, and web sites have evolved. Visors have expectations that pages should load faster, eCommerce departments want to drive higher conversions, and IT teams are challenged with finding the optimal tradeoff between performance and rich experiences. The truth is that web performance is a maze and the internet is a jungle.

Join us as we reveal five dirty little secrets of web performance and how you can use this data to improve conversations with your IT team on delivering a better user experience.

• Every user gets a different experience

• Most metrics don’t represent real life

• Averages obscure the truth

• User perception matters more than numbers

• Metrics can lie

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Shailesh Shukla

VP Marketing and Product
Instart Logic Executive And Retail Client

Track C: User Experience and Conversion Optimization and Testing

4:20 PM - 4:35 PM The Coming Era of Individualized Commerce: What it is, what it changes, and why your shoppers will love you

Sean Moran, CEO, Reflektion
It’s no secret that the retail industry is going through a dramatic shift as the world of digital and brick and mortar collide at an accelerating rate. At the center of this shift is still the critical element that unifies the retail industry, the shopper. Now the shopper can be even more the focus of the retailer as the new era of Individualized Commerce provides the platform, tools, and insights to finally leverage shopper related Big Data in real time. Find out how Individualized Commerce has already taken hold in some verticals, what you can learn from their successes, and how you can prepare for this shift.
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Sean Moran

CEO
Reflektion

Track D: Traffic Acquisition and Digital Innovation

4:20 PM - 4:35 PM Prove It! - Data Driven Digital Innovations

John Napieralski, Retail and Digital Consultant, BloomReach
John Napieralski, former VP Digital Optimization and Analytics at NeimanMarcus.com and an early pioneer in e-commerce and omni-channel, will show you how to invest intelligently in innovation and use data to drive significant advantages. John will show why data should be a first class citizen in your organization, why Man Machine wins over Man vs. Machine, and why, despite your data not being perfect, you should not wait to begin working with it. John's talk will include examples of technologies, tests and results that have powered NeimanMarcus.com to be responsible for over 25% of Neiman Marcus's revenues.
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John Napieralski

Retail and Digital Consultant
BloomReach

Track E: The Shifting Fundamentals of eCommerce

4:20 PM - 4:35 PM Are Retail Strategies Reflecting Consumer Changes?

Tim Wilson, VP, eCommerce Insights, 1010data
In this session gain a never-before-seen view of online performance that connects behavioral data with POS, revealing how a precise understanding of online business performance can transform how companies create and execute retail strategy.

Tim Wilson

VP, eCommerce Insights
1010data

Track F: Omni-Channel and Digital Marketing

4:20 PM - 4:35 PM Calm in the Chaos: Taking Control of the Customer Journey

Sean Brady, President Of The Americas, Emarsys
In an ideal world, consumers would form an orderly line and march down the purchase path allowing you to anticipate their every step. Today’s consumer, however, has other plans. They will use multiple devices to research potential purchases. They will demand a seamless multi-channel shopping experience. They will expect you to deliver timely, relevant and personalized content that convinces them you are the brand that gets their dollars.

Join Sean Brady, President of Americas at Emarsys, is this session, and you will learn how to:
• Control the chaos by reexamining the customer journey a

• Focus on the data that will increase repeat sales and increase loyalty

• Transform existing automated programs to boost sales and engagement

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Sean Brady

President Of The Americas
Emarsys

Exhibit Hall Retailer Meet-Ups

4:20 PM - 4:35 PM Join Us In the TVPage Social Lounge For our Retailer Meet-Up Sessions. Get Free Advice You Can’t Get Anywhere Else

Head to the social lounges in the exhibition hall to mix it up with executives who can give you free advice about areas affecting your business. Each host will tackle a different problem area in retail.

Hosted By: Roy Steves, Sr. Marketing Manager, evo

Track A: Retention, Loyalty, and Engagement

4:35 PM - 5:00 PM Accelerating Your Customer Segmentation From 0-60 In Only Five Steps

Mosheh Poltorak, Customer Retention Manager, Blinds.com
Providing relevant and timely communication to your customers can mean the difference between a value-generating interaction versus noise; or worse, an unsubscribe. Similarly, providing a targeted offer to a customer may mean getting them to buy versus needlessly giving away your margins.

In today’s data-driven world, customers have come to expect hyper-personalized communication, content and offers. Learn practical tips around segmenting your audience and maximizing Lifetime Value from your customers. See how Blinds.com implemented these tried-and-true methods, providing consistent 20-30% gains, contributing millions of dollars in additional revenue.

• Behavior-based triggers
• Customer lifecycle communication
• LTV segments
• Demographic & psychographic personas
• Predictive clusters


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Mosheh Poltorak

Customer Retention Manager
Blinds.com

Track B: Omni-Channel Everything (From Operations to Fulfillment)

4:35 PM - 5:00 PM Organizational Structures And Incentives That Enable Success

Anshuman Taneja, Sr. Director and Head of Digital Product Management, Abercrombie & Fitch
Many brick and mortar retailers have created sophisticated omnichannel features, but are facing headwinds because digital teams and store teams have divergent goals, and worse, view each other as competition. For example, a "buy online pickup in store" program may be exciting for the digital team if the sale counts against their P&L, but the store team could be begrudgingly fulfilling those orders if they view them as a "lost sale for the store". Anshuman will discuss how retail leaders can head these situations off at the pass by creating incentive/reporting/kpi structures that eliminate this tension and instead get digital and store teams rowing together.
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Anshuman Taneja

Sr. Director and Head of Digital Product Management
Abercrombie & Fitch

Track C: User Experience and Conversion Optimization and Testing

4:35 PM - 5:00 PM Testing Panel Discussion: Performing Effective Testing To Increase Revenues

Kathy Hecht, VP Marketing & Business Development, Silver Star Brands Nathan Decker, Sr. Director of eCommerce, evo Ross Higgins, Director Global User Experience (UX) & Design, Newegg Shilo Jones, Director eCommerce, Dolan NW
There are multiple ways to orchestrate and execute tests.
Our panelists discuss test structure and elements and pain points they’ve encountered throughout the testing process, so that you can get the most out of your programs.

  • What are you testing first? How did you create a hierarchy?
  • How are you structuring and executing your tests?
  • What elements are you reviewing for tests?
  • What are you doing with the test results?
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Kathy Hecht

VP Marketing & Business Development
Silver Star Brands
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Nathan Decker

Sr. Director of eCommerce
evo
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Ross Higgins

Director Global User Experience (UX) & Design
Newegg
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Shilo Jones

Director eCommerce
Dolan NW

Track D: Traffic Acquisition and Digital Innovation

4:35 PM - 5:00 PM Case Study Revolution: What It Takes to Create an Enterprise Level Marketplace Strategy

Alaa Hassan, GM Global Marketplaces, Beyond The Rack
Selling online through your web store already has its challenges. Imagine selling on multiple marketplaces such as eBay, Amazon, Rakuten and others. Nonetheless, having a enterprise level multi-channel strategy can certainly benefit your brand but careful planning, technology integration and operational measures must be in place before going that route. With over 14 years of online experience as a multi-channel retailer & General Manager of Global Marketplaces at BeyondTheRack.com, Alaa Hassan shares three key points ( bonus tools) that must be considered in order to succeed:

  • Every marketplace needs a strategy (Catalog, Pricing, Branding, Marketing)
  • Technology is key (Inventory, Order management, Logistics)
  • Meeting customer expectations (Managing your reputation, Following marketplace policies, Delivering top notch service)
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Alaa Hassan

GM Global Marketplaces
Beyond The Rack

Track E: The Shifting Fundamentals of eCommerce

4:35 PM - 5:00 PM Case Study Revolution: Growth Hacking Your Ecommerce Brand: Simple Steps For Explosive Growth

Jeff McRitchie, VP Marketing, MyBinding.com
Growth hacking is one of the hottest new trends in online marketing. Learn how you can employ Growth Hacking principles to drive explosive growth for your brand. This session will provide real life strategies that you can put into practice today to leverage your content to identify awesome opportunities for incremental traffic and revenue. Find out how to harness the power of innovative technology to work harder for you and how to use the fundamentals of SEO, content marketing and UX optimization to find immediate wins that will propel your site’s growth.
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Jeff McRitchie

VP Marketing
MyBinding.com

Track F: Omni-Channel and Digital Marketing

4:35 PM - 5:00 PM Scaling An eTail Company For Global Growth While Improving Margins

Jonathan Wu, COO, Touch of Modern
This session describes how Jonathan Wu, Co-founder and COO of Touch of Modern, a members-only ecommerce website and app focused on selling lifestyle products, fashion, and accessories to men, grew from $6 million in sales to $90 million without a corresponding increase in operational staff or technology. Jonathan will share how he applied a "Lean Operations" approach to achieve industry leading margins, while not expanding back office investments.
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Jonathan Wu

COO
Touch of Modern

Exhibit Hall Retailer Meet-Ups

4:35 PM - 5:00 PM Join Us In the TVPage Social Lounge For our Retailer Meet-Up Sessions. Get Free Advice You Can’t Get Anywhere Else

Head to the social lounges in the exhibition hall to mix it up with executives who can give you free advice about areas affecting your business. Each host will tackle a different problem area in retail.

Hosted By: Roy Steves, Sr. Marketing Manager, evo

5:00 PM - 5:30 PM Minute To Win It Games & Happy Hour Inside The Exhibit Hall

Play For A Chance To Win $500! Everyone loves free stuff, and we love to give it away! Head into the Exhibit Hall to grab a cocktail, and check out the latest retail technologies. Play our Minute to Win It games and you could win $500!

Track A: Retention, Loyalty, and Engagement

5:30 PM - 6:00 PM Retention Panel Discussion: Focusing On Retention To Make More Money From Your Customers

Alison Ehrmann, VP Consumer Marketing, Fresh Direct Kim Lewis, VP Omnichannel Marketing, Golfsmith Brandon Proctor, President, Ice.com Gary Lombardo, VP Demand Generation and Product Marketing, Sailthru
Everyone knows that loyal customers have the highest LTV, but the means to retain these remains a consistent challenge. Our retention experts break down the goals of their programs, as well as how to develop unique and profitable initiatives to drive long-term engagement and repeat business, tackling issues such as:

  • Retaining customers and getting them to come back to your brand
  • Exploring retention strategies beyond email marketing
  • Thinking about print and catalog
  • Developing a print strategy that provides an ROI considering the costs
  • Measuring the effectiveness of a print or catalog campaign
  • Exploring loyalty programs to identify and reward your best customers
  • Ensuring loyalty drives sales ultimately
  • Using social media and retargeting as retention tool
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Alison Ehrmann

VP Consumer Marketing
Fresh Direct
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Kim Lewis

VP Omnichannel Marketing
Golfsmith
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Brandon Proctor

President
Ice.com
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Gary Lombardo

VP Demand Generation and Product Marketing
Sailthru

Track B: Omni-Channel Everything (From Operations to Fulfillment)

5:30 PM - 6:00 PM Panel Discussion: Competing In Today’s Market Using The Best Delivery And Shipping Strategies

Eric Hughes, VP Omnichannel Process & Systems, Macy's Ryan Saginor, Online Product Manager, Fulfillment & Availability, The Home Depot Erik Lautier, SVP Direct to Consumer, Francesca’s Jeremy Bodenhamer, CEO and Co-Founder, ShipHawk
Let’s take a look at how shipping and fulfillment can impact the customer experience. This panel highlights some of the key ways to keep your customers satisfied – and talks about all things shipping – from speed to pricing to overall logistics.

  • How is the speed of delivery accelerating in today’s market?
  • How does that influence your deliver model? And do customers actually care about this?
  • How much will customers care in the future?
  • Do you provide free shipping?
  • How is packaging a factor in terms of delivery? And pricing logistics?

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Eric Hughes

VP Omnichannel Process & Systems
Macy's
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Ryan Saginor

Online Product Manager, Fulfillment & Availability
The Home Depot
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Erik Lautier

SVP Direct to Consumer
Francesca’s
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Jeremy Bodenhamer

CEO and Co-Founder
ShipHawk

Track C: User Experience and Conversion Optimization and Testing

5:30 PM - 6:00 PM BRAND NEW INTERACTIVE SESSION! The Moshpit of eCommerce Experts: The Future Of eCommerce

Sean McDonald, Managing Director, PwC Sam Decker, Co-Founder & Chairman, Clearhead
This is perhaps the most fun you’ll have at the conference. Led by eCommerce masters of industry, you’ll be in an exciting, fast-paced gameshow-like session where the audience (that means YOU) share what is working in eCommerce. A mix of lightning round game show, audience participation and quick witted MCs – you’ll enjoy a rare combination of laughter and learning.

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Sean McDonald

Managing Director
PwC
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Sam Decker

Co-Founder & Chairman
Clearhead

Track D: Traffic Acquisition and Digital Innovation

5:30 PM - 6:00 PM International Panel Discussion: Taking Advantage Of The Nuances Of Global Markets To Grow Your Business Internationally

Dan Haarmann, VP Business Operations, HP Shopping Alex Golshan, Former VP Global eCommerce & Omnichannel, BCBG Max Azria Group, LLC Iyad Kamal, Chief Operating Officer, Aramex International
Where’s your future growth coming from? International markets. How can you scale your business and identify how to succeed? Our panelists will lay out their international game plan, tackling answers to questions such as:

  • Are you buying keywords in other markets? Why or why not? And is Google the right keyword engine in certain markets?
  • How are you handling pricing discrepancies in international markets?
  • How are you handling returns? If your site says free returns, are you honoring that internationally?
  • What are big deal days (like Black Friday) –do your international customers have similar deal days?
  • How much translation do you do (for all markets or just your top markets)?
  • What are the key drivers in these markets?
  • What are effective ways to market/acquire customers?
  • And what kind of staffing do you need to support this?
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Dan Haarmann

VP Business Operations
HP Shopping
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Alex Golshan

Former VP Global eCommerce & Omnichannel
BCBG Max Azria Group, LLC
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Iyad Kamal

Chief Operating Officer
Aramex International

Track E: The Shifting Fundamentals of eCommerce

5:30 PM - 6:00 PM Case Study Revolution: From Clicks To Bricks: How We Made The Decision To Move Into Traditional Brick And Mortar Retail

Dominique Raccah, CEO & Publisher, Sourcebooks Mike Zuccato, Director Online Marketing, Sourcebooks
After experiencing tremendous growth online since launching two years ago, we made the decision to start work on a brick and mortar retail offering in 2015. Dominique and Mike will take you through the data they used to make this decision. They’ll take you through the strawman work that needed to be done for the retail presentation as well as the system work that went into supporting the initiative. Finally, they’ll talk about what we experienced post-launch as well as how to use data to iterate for the future.



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Dominique Raccah

CEO & Publisher
Sourcebooks
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Mike Zuccato

Director Online Marketing
Sourcebooks

Track F: Omni-Channel and Digital Marketing

5:30 PM - 6:00 PM Case Study Revolution: Time To Prioritize Personalization Strategies To Engage Your Customers

Brendan Witcher, Principal Analyst, Forrester Research
With online-to-offline sales forecast to represent an even higher percentage of overall retail spend in 2016, retailers will be under significant pressure to deploy new ways of seamlessly personalizing experiences across every digital and physical touchpoint in the customer journey. In fact, use of the latest customer-centric technologies to enable these capabilities will be an unavoidable imperative for retailers that wish to remain relevant during the next evolution of digital engagement. Drawing on his research at Forrester, Principal Analyst Brendan Witcher will reveal actionable insights for achieving eCommerce success through personalization within the coming retail environment by discussing:

  • How to prepare for the move of personalization as a function of segmentation to one of individualization
  • What the four pillars of Personalization 2.0 are and how to structure your 2016 technology investments to achieve them
  • Which technology-based strategies retailers should focus on for personalizing physical store engagements
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Brendan Witcher

Principal Analyst
Forrester Research
B2B Meet-Up
Hosted By
Marta Dalton, Director eCommerce, Coca Cola

Apparel, Accessories & Softline Goods Meet-Up
Hosted By
Eileen Shulock, VP eCommerce, Kirna Zabete

Home & Hardline Goods, Consumer Electronics Meet-Up
Hosted By
Christy Rogers, Executive Director Digital Customer Experience, Dell

Specialty & Discount Merchants Meet-Up
Hosted By
Alex Banys, Director eCommerce, Swiss Army

Mass Merchant Meet-Up

Consumer Goods, Brands & Manufacturers Meet-Up
Hosted By
Kimberly Tobman, VP Global Communications, JUSTFAB, Tari Huddleston, Director eCommerce Jeanswear, VF Corporation

Travel, Leisure & Auto Meet-Up
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Kimberly Tobman

VP Global Communications
JustFab
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Christy Rogers

Executive Director, Digital Customer Experience
Dell
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Tari Huddleston

Director eCommerce VP Jeanswear
VF Corporation
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Marta Dalton

Director eCommerce
Coca-Cola
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Eileen Shulock

VP eCommerce
Kirna Zabete
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Alex Banys

Director eCommerce
Swiss Army

Track A: Retention, Loyalty, and Engagement

6:00 PM - 6:29 PM Holiday E-Mail Strategies That Wrap Up Sales

Matt Lindner, Associate Editor, Internet Retailer
Retailers sent out more e-mail marketing messages during the 2015 holiday season than ever before. And while there were some signs of consumer email fatigue, retailers that did email right reported big increases in sales during the holidays, in some cases doubling their revenue from email clicks. These retailers segmented their customers carefully so they could send messages that would resonate with each shopper, paid attention to the cadence of their emails so customers weren’t overwhelmed and made sure their emails were easy to read on smartphones. In this session an Internet Retailer editor who studied holiday email marketing will report on what was new in 2015 and what it means for 2016. He’ll also provide proprietary Internet Retailer research on how aggressively top online retailers marketed to new customers. (Spoiler alert: Amazon was very aggressive.)
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Matt Lindner

Associate Editor
Internet Retailer

Track B: Omni-Channel Everything (From Operations to Fulfillment)

6:00 PM - 6:29 PM 5 Proven Shipping Strategies that Lower Costs and Increase Profits

Eric Nash, Sr. Director Online Marketing, Stamps.com
Shipping costs are a critical issue that affects every company's ROI. With annual rate increases, new surcharges and new carrier products being introduced every year, finding the cheapest shipping option can be a significant challenge. This session will cover five shipping tactics that every organization should implement immediately to lower costs.

  • Get specifics about the different tools that will help you rate shop across multiple carriers
  • Find out if dimensional weight (DIM) pricing is hurting your bottom line
  • Discover packaging strategies that will increase your profits today
  • Plus much more

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Eric Nash

Sr. Director Online Marketing
Stamps.com

Track C: User Experience and Conversion Optimization and Testing

6:00 PM - 6:29 PM BRAND NEW INTERACTIVE SESSION! The Moshpit of eCommerce Experts: The Future Of eCommerce

This is perhaps the most fun you’ll have at the conference. Led by eCommerce masters of industry, you’ll be in an exciting, fast-paced gameshow-like session where the audience (that means YOU) share what is working in eCommerce. A mix of lightning round game show, audience participation and quick witted MCs – you’ll enjoy a rare combination of laughter and learning.

Track D: Traffic Acquisition and Digital Innovation

6:00 PM - 6:29 PM Case Study Revolution: Bringing Inspiration Home - How Build.Com Is Leveraging UGC To Tell Stories And Inspire Visitors

Justin Bergson, Content Marketing Designer, Build.com
In order to continue the company’s rapid growth in the years ahead, Build.com wants to move up the funnel and be a place that people come for inspiration, and they have developed a robust content strategy to get them there. At the center of this content strategy is user-generated content (UGC)--customer stories and people’s project experiences--that serves as unbiased inspiration from customers for customers.

Build.com owns the content and may repurpose it across any channel. One strategy in particular focuses on appealing visuals and using the customer stories as fuel for Facebook, Twitter, Instagram, and Pinterest efforts. Click-through rates from social are nearly 3 times higher with UGC than standard, traditional brand-generated content. The goal is to generate a lead that Build.com may then remarket to, and they are seeing a large amount of success generating leads from the striking and shareable content that drives traffic back to their site. Using Pinterest promotion of Rivet-generated Before & After stories as an example, not only are the CTRs much higher, but the cost per click is the lowest, making it the most affordable format of content.

  • Discover how to collect shigh quality customer photos via a multi-channel approach
  • Realize how to leverage customer photos to boost social engagement and drive traffic to their web site
  • Determine how UGC paves the way to storytelling around the Build.com brand
  • See how to incorporate UGC into the shopping experience and lengthens the purchase window
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Justin Bergson

Content Marketing Designer
Build.com

Track E: The Shifting Fundamentals of eCommerce

6:00 PM - 6:29 PM Case Study Revolution: From Clicks To Bricks: How We Made The Decision To Move Into Traditional Brick And Mortar Retail

Dominique Raccah, CEO & Publisher, Sourcebooks Mike Zuccato, Director Online Marketing, Sourcebooks
After experiencing tremendous growth online since launching two years ago, we made the decision to start work on a brick and mortar retail offering in 2015. Dominique and Mike will take you through the data they used to make this decision. They’ll take you through the strawman work that needed to be done for the retail presentation as well as the system work that went into supporting the initiative. Finally, they’ll talk about what we experienced post-launch as well as how to use data to iterate for the future.



Dominique Raccah

CEO & Publisher
Sourcebooks

Mike Zuccato

Director Online Marketing
Sourcebooks

Track F: Omni-Channel and Digital Marketing

6:00 PM - 6:29 PM Case Study Revolution: How To Bring Digital Relevance To A Legacy Company

Ian MacDonald, Director of eCommerce, Silver Star Brands (Miles Kimball)
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Ian MacDonald

Director of eCommerce
Silver Star Brands (Miles Kimball)

Exhibit Hall Retailer Meet-Ups

6:00 PM - 6:29 PM Join Us Outdoors For Cocktails & Retailer Meet-Ups – Connect With Executives From A Similar Vertical

• B2B Meet-Up
Hosted By Marta Dalton, Director eCommerce, Coca Cola

• Apparel, Accessories & Softline Goods Meet-Up
Hosted By Eileen Shulock, VP eCommerce, Kirna Zabete

• Home & Hardline Goods, Consumer Electronics Meet-Up
Hosted By Christy Rogers, Executive Director Digital Customer Experience, Dell

• Specialty & Discount Merchants Meet-Up

• Mass Merchant Meet-Up

• Consumer Goods, Brands & Manufacturers Meet-Up
Hosted By Kimberly Tobman, VP Global Communications, JUSTFAB, Tari Huddleston, Director eCommerce Jeanswear, VF Corporation

• Travel, Leisure & Auto Meet-Up

6:29 PM - 6:30 PM Conclusion of Main Day One

Conclusion of Main Day One

6:30 PM - 8:00 PM Commencement Of The eTail International Beer Garden Reception

Join your fellow attendees at the premier eTail reception. This year’s focus will be on relaxation, great beer, amazing food, and more mingling than you can imagine! We’ll have some surprise entertainment in store too – this reception is the one cannot miss event!



8:00 PM - 11:59 PM End of eTail Reception