Scott Perry, VP Digital at Jerome's Furniture
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Scott Perry


VP Digital
Jerome's Furniture

Check out the incredible speaker line-up to see who will be joining Scott.

Download The Latest Agenda

Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017


15:50 Omni-Channel Panel Discussion: Using Mobile To Bridge The Omni-Channel Gap

Mobile can serve as a the “multi-channel” glue – helping to bring experiences and channels together in so many ways. Our retailers take a look at their use of mobile within their larger omni-channel strategies, and present their results and programs to you.

  • What are you doing from an omni-channel perspective?
  • How is mobile the unifier/ connecting device for omni-channel? Has this become a reality?
  • How are you integrating content into the store?
  • How can you use the strength of each channel (you can personalize differently in-store vs online, online you can create blogs, use rich content, etc.)?
  • What does omni-channel really mean today (trying to offer the same experience or use the unique strengths of each channel)?

Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017


14:55 Attribution Debate And Discussion: This Is How To Allocate Your Budget

Retailers are finally at the point where viable models exist to manage their campaigns, and our panelists walk through strategies to use data track cross-channel programs efficiently. Wondering how to manage your budget? This session is for you.

  • How are you working through implementation challenges?
  • How do you understand how your model is working, once it is in place?
  • How often are you refreshing your data?
  • How are you driving actionable insights?
  • What tools are you using to support your efforts?
  • How can you sell the solution internally?