Whitepapers

Referral Marketing Best Practices


As a marketer, you have one goal above all else: acquire new customers. How will you do it? Referral marketing is one of your most effective options. It's the third channel alongside SEO and SEM, and it reaches people who those channels can’t. Instead of waiting for people to search for your brand, it proactively reaches high-quality potential customers through people they trust: their friends who already know about you.

At Extole, we've partnered with over 500 top brands to create referral programs. That's a lot of very smart marketers. They’ve taught us that referrals work best when they’re integrated into a brand and visible cross-channel, cross-platform, in-store and everywhere people can see, hear, and interact with a brand. They recognize that, while a brand may not be right for everyone, almost everyone knows someone who is right for their brand. Follow their example and let people who aren’t your customers introduce you to people who should be.

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Reports & Studies

2015 Trends in Digital Retail

Retail brands are constantly evolving digitally, shifting their marketing budgets and technology investments to build better strategies that engage and convert.

eTail's 5th annual report on digital marketing trends assesses how marketing budgets and technology investment priorities are changing as retailers continue to develop more targeted, personalized digital experiences. It also explores how brands are using first- and third-party data to create more relevant messages and how mobile is emerging as the nexus of omnichannel retail.

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[Whitepaper] Turning Retail Strategy into Reality

For retail organizations with distributed or franchise stores, District Managers play a vital role, serving as the all-important intermediary between corporate offices and individual stores or branches. Engaged, empowered District Managers can be critical assets to retail brands, helping translate strategy into reality.

eTail teamed up with Square Root on a new benchmark report that uncovers the biggest challenges District Managers and retail organizations are facing. The report includes proprietary data from surveys of 900 District Managers, interviews with influential corporate leaders, and actionable insights.

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Creating Optimal Customer Journeys With Programmatic Marketing

As consumers jump instantaneously from channel to channel and device to device, retail marketers are tasked with understanding consumers' individual habits and creating consistent and relevant experiences for each of them. The need for personalization has influenced many marketers to turn to programmatic marketing.

Using proprietary research and real-world use cases and produced in conjunction with MediaMath, this white paper explores how programmatic marketing enables brands to influence customer journeys across digital channels.

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Canadian Brands' Next Steps Into Omni-Channel Retail

Retail brands are constantly evolving, shifting their budgets and investments to build better strategies to connect with consumers across their increasingly non-linear paths to purchase. In 2015, brands are taking the next step in building out their omni-channel experiences to delight and convert.

Produced in conjunction with OSF Global Services, Magento, and Canada Post, eTail Canada’s annual report evaluates the latest trends in omni-channel retail. This paperassesses  how Canadian brands are responding to the omni-channel paradigm and what that means for their inventory management practices. The paper also explores the ways in which retail brands are innovating the in-store experience and leveraging digital marketing tools to develop a fuller picture of their customers and boost revenue.

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How Luxury Brands Are Taking Advantage of Digital

With consumers interacting with brands more frequently than ever before, luxury brands have recognized the need to to leverage technologies that are native to the social, mobile, and connected world. In order to be successful in the omnichannel world, companies must be ready to sell, service, market, and engage with their customers anytime, anywhere, and on any device.

This whitepaper covers key trends in digital luxury retail, including:
 - How the new wave of digital marketing is transforming luxury retail
 - How brands are leveraging content and social media
 - How luxury retailers are taking advantage of mobile marketing opportunities

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Survival of the Quickest | How web optimization is driving business growth

In the fast moving world of website optimization every second counts – the faster you can respond to the data you have available the more you’ll be able to sell online.

In Summer 2015 Frosmo and WBR Digital surveyed 100 leading retail eCommerce executives in Europe to find out how they are responding to the explosion of opportunity created by the boom in online sales.

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eTail Director's Report

The retail industry continues to evolve at a break-neck pace. Omni-channel capabilities have become table stakes, forcing many brands to re-evaluate their operations. When it comes to influencing the consumer journey, retail brands now understand how content can engage and convert. Meanwhile, the age of big data is alive and well, but brands are working to maximize the insight they receive from that data.

In this year’s Director’s Report, Lori Hawthorne, Director of eTail, analyzes the forces driving retail success and innovation and discusses how the retail landscape is facing major change in 2016.

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