Main Conference Day Two - Wednesday Feb. 24th

Private Breakfast

07:45 AM - 08:20 AM Networking Breakfast & Registration

08:20 AM - 08:35 AM Chairperson’s Opening Remarks

Ann Sung Ruckstuhl, CMO, Soasta
Chairperson’s Opening Remarks

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Ann Sung Ruckstuhl

CMO
Soasta

08:35 AM - 09:00 AM Keynote: The JustFab Story: Reorganizing Your Organization To Create Amazing Omni-Channel Experiences

Gregg Throgmartin, President Retail, JustFab
A truly great omnichannel organization starts with the right internal infrastructure. Gregg Throgmartin will share his experiences from his various companies (As COO of H.H. Gregg to his current role as President of Retail at JustFab Inc.) to review why building the right internal team, versus outsourcing key business drivers to a third party, is the most efficient and seamless experience to grow a business both online and off.

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Gregg Throgmartin

President Retail
JustFab

09:00 AM - 09:30 AM Keynote Panel Debate: Going Beyond Disruption: What’s The Next Generation Of Retail?

Mitch Spolan, EVP Marketing Services, Chegg Jason Roussos, CMO, Living Direct Mark Keeney, VP Marketing, Ritani Josh Manion, CEO and Co-Founder, Ensighten
Is the term “disruption” an outdated one? What’s really defining the retail environment of the future? What’s our next retail 2.0 experience? Senior executives from multiple verticals tackle the question of “what’s next” in retail. Take a lesson from innovators in retail today as they explain their transformative best practices to enable future growth.

• What is it that is driving your business?
• How have you been able to build a successful business?
• What have been the key differentiators for you?
• How do larger, traditional retailers look at new players?


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Mitch Spolan

EVP Marketing Services
Chegg
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Jason Roussos

CMO
Living Direct
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Mark Keeney

VP Marketing
Ritani
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Josh Manion

CEO and Co-Founder
Ensighten

09:30 AM - 09:55 AM Keynote: Strategies To Master Multi-Screen: Driving Relevance & Results

James Smith, EVP Americas, Criteo

Today’s consumers research, browse and buy across multipledevices, and demand an engaging experience at every touchpoint. Marketers mustdeliver personalized experiences to stay relevant at every point in the buyingjourney to maximize on sales. This session, based on an analysis of shoppingdata from Q4 2015, and led by Criteo’s EVP of Americas, James Smith, willexplore what consumer behavior looks like globally and locally, revealing threekey strategies to master multi-screen.


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James Smith

EVP Americas
Criteo

09:55 AM - 10:20 AM Keynote: Making Video Content Shareable To Drive Engagement

Jen Cotter, EVP Television and Content, HSN
Jen is fully immersed in video commerce. Under Jen's leadership, HSN has developed highly engaging cross-platform content.

She’ll give you the keys to creating amazing shareable content, looking at different distribution channels and best practices. Want to do more with the content you have? This keynote presentation will show you how.

  • Putting together the keys to make your video viral (product value, humor, etc.)
  • Having great placement on your site to encourage sharing
  • Determining which content you want to show in your video (product in use, testimonials, etc.)
  • Looking at social media as a delivery method for content

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Jen Cotter

EVP Television and Content
HSN

10:20 AM - 11:05 AM Bloody Mary Morning Refreshment Break

Everyone loves free stuff, and we love to give it away! Head into the Exhibit Hall to grab a Bloody Mary, and check out the latest retail technologies, grab a drink, and you can win amazing prizes like Apple watches, even an all-expense paid vacation!



11:05 AM - 11:30 AM Keynote: Integrating Retail, Mobile, eCommerce & Big Data: How Sears & Kmart Are Transforming Their Consumer Electronics Business Into Connected Solutions

Kelly McGann, CMO, Consumer Electronics and Connected Solutions, Sears Holdings Corporation Craig LaRosa, DVP Store, Sears Holdings Corporation
In early 2014, Sears, a leading integrated retailer and #5 eCommerce website, began transforming its Consumer Electronics business into Connected Solutions. They opened three pilot stores in 2014, a flagship location in San Bruno, CA and online experience last spring, and expanded the assortment to 200 stores this past summer. Sears is committed to simplifying the way people shop for their connected home. Their flagship, located at The Shops at Tanforan in San Bruno, Calif. and online shopping experience on Sears.com, features a living room, kitchen, nursery, workout room, garage and outdoor area, so members can experience the benefits of smart technology firsthand.

  • Why these products and Why Sears Holdings (creating demand, logical progression, Benefit driven marketing & merchandising, Education)
  • How Sears is committed to offering the widest assortment of smart technology (Wally Home Acquisition, Kenmore, Craftsman & DieHard innovation, Marketplace (online and in store), etc.)
  • The integration of mobile apps, eCommerce, digital and brick & mortar
  • Personalized marketing and campaign examples

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Kelly McGann

CMO, Consumer Electronics and Connected Solutions
Sears Holdings Corporation
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Craig LaRosa

DVP Store
Sears Holdings Corporation
This panel presents transformative companies, both traditional brick and mortar and online-only, that have amazing stories to share, including how and why they’ve achieved success, a break down of their business models, and how they are competing despite operating in a commodity driven environment. Want to see the next set of companies shaping the face of retail? Attend this keynote session.

  • Is disruption an outdated term?
  • What tools do you use to do that? To enable growth in today’s market?
  • How is growth redefined now?

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Eoin Comerford

CEO
Moosejaw
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Michael Hines

VP eCommerce Technology
Nine West Holdings
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Eve Richey

Chief Digital Officer
Haggar Clothing Co.
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Morgan Chemij

Director NA Marketing
Hewlett Packard
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Matt Roche

CEO
Extole
It’s no secret that mobile and digital payments have completely changed the retail game. The only question now is: what opportunities does mobile open up for retailers who embrace it? And how can companies think beyond mobile, to what’s next in the rapidly evolving payments landscape? Join as Visa’s senior digital expert outlines the evolution of commerce – what’s already here, and what’s right around the corner – and explains how opportunities in this new world of commerce can also be opportunities for your brand.

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Chris Boncimino

SVP, Head of Solution Delivery, Digital Developed Markets
Visa And Retail Client

Kevin Saliba

VP of Business Development
Zulily

12:25 PM - 12:50 PM Keynote: Starting Lean, Staying Lean: Reaping The Benefits Of A Start-Up Mentality

Vishal Agarwal, EVP & CMO, Choxi.com Inc (formerly Nomorerack.com)
How can you stay lean in your organizational structure to reap the benefits of always staying a "startup" mindset? Staying lean has tons of benefits. And pitfalls. Vishal will review them all. He’ll end with various tools and techniques companies can use to stay lean and behave like a startup. And take a look at how this mindset has helped Choxi – a top 100 Online Retailer – they’ve been able to grow from 10M to 300M in revenue in one year!


  • Checking out the "misconceptions" of staying lean
  • Understanding it can be an overkill and harm the organization in some ways
  • Learning about the pain points of growth for a lean organization
  • Reviewing techniques used to achieve real scale in growth

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Vishal Agarwal

EVP & CMO
Choxi.com Inc (formerly Nomorerack.com)

Lunch For All Attendees

12:50 PM - 1:50 PM Meet & Greet Lunch & Networking

Meet & Greet Lunch & Networking

Private Lunch

12:50 PM - 1:50 PM Private Lunch Hosted By Persado

Private Lunch Hosted By Persado

Private Lunch

12:50 PM - 1:50 PM Private Lunch Hosted By Rubicon Project

Private Lunch Hosted By Rubicon Project

Private Lunch

12:50 PM - 1:50 PM Private Lunch Hosted By Amplience

Private Lunch Hosted By Amplience

Track A: Data and Analytics

1:50 PM - 1:55 PM Chairperson’s Opening Remarks

Sunil Bhagwan, VP Sales, AppsFlyer
Chairperson’s Opening Remarks
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Sunil Bhagwan

VP Sales
AppsFlyer

Track B: User Experience Optimization and Usability

1:50 PM - 1:55 PM Chairperson’s Opening Remarks

Brian Schulman, Head of Enterprise Sales & Strategy, Wiser
Chairperson’s Opening Remarks
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Brian Schulman

Head of Enterprise Sales & Strategy
Wiser

Track C: Digital Innovation and Brand Marketing

1:50 PM - 1:55 PM Chairperson’s Opening Remarks

Al Lalani, Chief Strategist, Social Annex
Chairperson’s Opening Remarks
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Al Lalani

Chief Strategist
Social Annex

Track D: Content and Personalization

1:50 PM - 1:55 PM Chairperson’s Opening Remarks

Scott Stollwerk, Director of Sales, Automated Insights
Chairperson’s Opening Remarks
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Scott Stollwerk

Director of Sales
Automated Insights

Track E: Mobile, Social and Payments

1:50 PM - 1:55 PM Chairperson’s Opening Remarks

Anaal Patel, Head of Product Marketing, Sparkcentral
Chairperson’s Opening Remarks
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Anaal Patel

Head of Product Marketing
Sparkcentral

Track F: B2B

1:50 PM - 1:55 PM Chairperson’s Opening Remarks

Brian Beck, SVP Ecommerce & Omni-Channel Strategy, Guidance
Chairperson’s Opening Remarks
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Brian Beck

SVP Ecommerce & Omni-Channel Strategy
Guidance

Exhibit Hall Retailer Meet-Ups

1:50 PM - 1:55 PM Join Us In the TVPage Social Lounge For our Retailer Meet-Up Sessions. Get Free Advice You Can’t Get Anywhere Else

Igor Krakovsky, VP Online Acqusition, Beachbody
Head to the social lounges in the exhibition hall to mix it up with executives who can give you free advice about areas affecting your business. Each host will tackle a different problem area in retail.

Cross-Channel Measurement & Breaking Down Organizational Silos

Hosted By: Igor Krakovsky, VP Online Acquisition, Beachbody
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Igor Krakovsky

VP Online Acqusition
Beachbody

Track A: Data and Analytics

1:55 PM - 2:30 PM Don’t Ignore Your Data: Enabling (Big) Data-Driven Decisions

Ankur Gupta, Sr. Director Big Data, Sears Holding Company
Minimizing BI complexity is an important step for businesses to effectively access and use all available data to better understand customer behavior. This session dives into frameworks and use cases for leveraging Big Data to modernize analytics capabilities by taking disparate data sources and providing unfettered access to analysts and data scientists. Moving from batch analytics to real-time analysis to enable faster decisions (going from hours/days to minutes/seconds) is essential for reporting in a multi-channel retail environment. Ankur will review highly competitive dynamic pricing; improved customer service and increased sales through real-time inventory tracking of items available in-store and online; 75% increase of mode pricing calculations for data presented at National, Regional and Store specific levels; and reduced loss rates through real-time analysis of loyalty rewards point redemption.

• Building enterprise reporting capabilities for enabling Businesses to access any data sources they need with real-time, self-service, in-memory, and multi-dimensional analytics formats
• Integrating enterprise data (customer, product, inventory, sales transaction, etc) with unstructured/semi-structured data such as social media, clickstream and sensor data for robust decision capabilities
• Gaining new customer insights by leveraging data that has been traditionally discarded or ignored
• Using Big Data to make more accurate predictions on customer behavior and store performance
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Ankur Gupta

Sr. Director Big Data
Sears Holding Company

Track B: User Experience Optimization and Usability

1:55 PM - 2:30 PM Kick-Off Session: Anatomy Of A "Decently" Successful Site Redesign

Eoin Comerford, CEO, Moosejaw
In June of 2015, Moosejaw relaunched their leading ecommerce site. This "behind the scenes" look will walk through the before-and-after of the site along with the process it used to achieve meaningful performance improvements. The frank and funny talk is a must-see for anyone contemplating a site redesign or just wanting to share the joy and pain of web development projects.

  • The process that Moosejaw used to hone their new design
  • Lessons learned during the process -- what went right and what went wrong
  • The key factors that drove site conversion improvements of over 25%

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Eoin Comerford

CEO
Moosejaw

Track C: Digital Innovation and Brand Marketing

1:55 PM - 2:30 PM Kick-Off Session: Tapping Into The Power Of Shopper Intent

Daniel Neukomm, CEO, La Jolla Group
With varying shoppers (age, gender, geography, tastes) and a large array of products (swimsuits, apparel, footwear, accessories) O’Neill sought to develop a way to help their digital store visitors find what they are looking for faster, have shoppers avoid all the noise of less relevant products and have a site that was responsive to their visitors’ interests. As O’Neill went down this path of creating personalized assortments tailored to the individual shopper, they not only generated incredible lifts in shopper engagement and conversions, they also relearned a tried and true lesson from traditional brick and mortar shopping experiences: the power of shopper intent. Join us as Daniel Neukomm, CEO of O’Neill Clothing and parent company La Jolla Group, shares key lessons learned along the way and how engaging shoppers at the individual level has impacted his business.
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Daniel Neukomm

CEO
La Jolla Group

Track D: Content and Personalization

1:55 PM - 2:30 PM Kick-Off Session: Personalizing Customers Experiences For Big Results

Samantha Sakemiller, Senior Director of OMNI Channel, LensCrafters
LensCrafters has challenged the status quo by providing customers relevant and personalized experience for an easy, fun shopping experience. Personalized experiences contributes to increases in engagement and sales, while better serving our customers.

LensCrafters believes everybody deserves quality vision care and delivers this through exceptional experiences personalized to customers unique needs




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Samantha Sakemiller

Senior Director of OMNI Channel
LensCrafters

Track E: Mobile, Social and Payments

1:55 PM - 2:30 PM Kick-Off Session: Leverage Social Media Channels To Drive Sales And Consumer Engagement

Mark Venezia, SVP Sales NA, Spreadshirt
Harness the power of YouTube Stars and other social media influencers to tap into a very engaged, loyal and enthusiastic group of global consumers. In this age of instant commerce, digital stars have more ardent fans than traditional media. The top talent is represented by global talent agencies, Spreadshirt has made a deliberate decision to partner with the biggest agencies to immediately tap into this sector and provide state of the art platform options to retain talent and fans. Spreadshirt has recognized several sectors that are key markets for our growth. This discussion takes a look at these markets and potential for growth and brand engagement.
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Mark Venezia

SVP Sales NA
Spreadshirt

Track F: B2B

1:55 PM - 2:30 PM Kick-Off Session: Utilizing The Customer Journey To Drive Digital Transformation

Emily Campbell, Director Digital Business, National Instruments
At NI, their sales teams are being asked to focus more on higher volume account but that has created a segment of more transactional sales opportunities that were not being served. In the digital space, they started out researching and building a customer journey that allowed them to create a content strategy that would work for these more transactional customers. But, due to outdated tools and infrastructure, they were not able to execute on the new content strategy. Adding in a new CMS, commerce engine, PIM and analytics tool they have begun a transformation of our entire stack to support our customers as they move through their journey.

They are in the middle of transformation. Dealing with integration with legacy tools, dramatic changes in content and ambitious sales goals they are grounded by the customer needs and focused on using the customer journey to drive their decision making as they transform our digital experience. Emily will outline this transformation journey during this kick-off session.


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Emily Campbell

Director Digital Business
National Instruments

Exhibit Hall Retailer Meet-Ups

1:55 PM - 2:30 PM Join Us In the TVPage Social Lounge For our Retailer Meet-Up Sessions. Get Free Advice You Can’t Get Anywhere Else

Head to the social lounges in the exhibition hall to mix it up with executives who can give you free advice about areas affecting your business. Each host will tackle a different problem area in retail.

Cross-Channel Measurement & Breaking Down Organizational Silos

Hosted By: Igor Krakovsky, VP Online Acquisition, Beachbody

Track A: Data and Analytics

2:30 PM - 2:55 PM True Life: How Taking Meaningful Action On Data Drove My Career, And My Business

Fayez Mohamood, Co-Founder & CEO, Bluecore Tommy Lamb, Senior Manager, Retention Marketing, DermStore (Target Corp.)
Let’s get real here. Today’s digital marketers are savvy, career-oriented leaders who want to both impact their business while simultaneously climbing the ranks. Tommy Lamb, a retention marketing executive with brands like Lucky, BCBG and Dermstore, has successfully achieved this type of impact and career trajectory because of his ability to take meaningful action on the behavioral data at his fingertips. In this session Tommy will tell us his personal story of smashing through organizational roadblocks and side-stepping headstrong executives at company after company, leaving a pile of ROI in his wake. Expect to walk away with tangible insights on how to make an incremental impact in your email programs (in a matter of weeks, not years) that will also enhance your career growth.
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Fayez Mohamood

Co-Founder & CEO
Bluecore
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Tommy Lamb

Senior Manager, Retention Marketing
DermStore (Target Corp.)

Track B: User Experience Optimization and Usability

2:30 PM - 2:55 PM DDoS Is Coming -- Are You Prepared For DDoS-For-Bitcoin Ransom Demands?

James Rulison, Solutions Engineering Manager,, Verizon Digital Media Services
For growing online retailers, DDoS attacks and other security threats are not a matter of if, but a matter of when. Cyber extortion schemes like DDoS-for-Bitcoin ransoms are becoming increasingly popular, and leave businesses with the difficult decision of whether to give in to attackers’ demands or risk becoming inaccessible during peak shopping days. In this session, security expert James Rulison will discuss:

• A real case in which a Fortune 500 client faced a massive Bitcoin extortion attack during their peak online shopping season

• How we helped mitigate the attack with our enterprise-grade CDN and security solution

• What kind of security measures retailers can take in the face of these attacks

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James Rulison

Solutions Engineering Manager,
Verizon Digital Media Services

Track C: Digital Innovation and Brand Marketing

2:30 PM - 2:55 PM Data Science: 2016’s New Competitive Advantage For Retailers

Jonathan Beckhardt, GM, Datascience
An investment in understanding your data has a higher ROI than almost any other investment you can make. But the buzz surrounding big data, including a recent explosion of BI software solutions, is drowning out more nuanced conversations about what really constitutes actionable intelligence.

In this session, you’ll learn how leading retail marketers are leveraging a growing discipline called data science to find answers to their most valuable business questions. The session will cover:

• What is data science, and what makes it different from other forms of analytics
• The key questions retail marketers are asking of their data, and how data scientists are answering them
• Where a data scientist fits in a retail marketing team and how they collaborate with internal analytics groups
• An overview of retail specific data science techniques, with a focus on those that reduce CPA and increase AOV and conversion.
Hear about the latest trends in digital and retail during this dynamic session.

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Jonathan Beckhardt

GM
Datascience

Track D: Content and Personalization

2:30 PM - 2:55 PM Use Your Data To Keep Customers Coming Back For More

Kestrel Lemen, Marketing Strategist, Bronto Software
Go beyond batch-and-blast email marketing to speak to customers and prospects in the most timely, targeted and relevant way possible. How? By using the behavioral and purchase data your customer has so eagerly provided - location, gender, emails they opened and clicked through (and the emails they didn’t interact with) and purchase data – you can increase interactions and keep them buying time and time again. You’ll discover:
• How to use customer data to enhance your messaging strategy.
• The types of messages to include in your series.
• Message timing, key considerations and often overlooked pitfalls to avoid.

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Kestrel Lemen

Marketing Strategist
Bronto Software

Track E: Mobile, Social and Payments

2:30 PM - 2:55 PM Are You Turning Away Good Orders From Mobile Devices? You're Not Alone!

Colin Sims, COO, Delivery.com Aaron Begner, Head of Customer Success, Forter
It's no secret that mobile commerce growth is taking off, outpacing e-commerce growth by nearly 3-1. Yet retailers don't see conversion rates to match: m-commerce is known for lower conversions, higher declines and greater fraud losses than are seen in e-commerce. Chances are that you're turning away good orders from mobile devices - and you're not alone.
Join this session to hear retailers who rely heavily on mobile sales share their insights and strategies for distinguishing between good m-commerce orders and bad, while minimizing declines, losses and customer friction.

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Colin Sims

COO
Delivery.com

Aaron Begner

Head of Customer Success
Forter

Track F: B2B

2:30 PM - 2:55 PM From Instagram to InstaRevenue: How QVC Created a Community of Content to Generate Conversions

Katelyn Ares, Senior Brand Strategist, Curalate Naomi Jacobs, Manager Social Media Marketing, QVC
Hear about the latest trends in digital and retail during this dynamic session.
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Katelyn Ares

Senior Brand Strategist
Curalate
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Naomi Jacobs

Manager Social Media Marketing
QVC

Exhibit Hall Retailer Meet-Ups

2:30 PM - 2:55 PM Join Us In the TVPage Social Lounge For our Retailer Meet-Up Sessions. Get Free Advice You Can’t Get Anywhere Else

Head to the social lounges in the exhibition hall to mix it up with executives who can give you free advice about areas affecting your business. Each host will tackle a different problem area in retail.

Cross-Channel Measurement & Breaking Down Organizational Silos

Hosted By: Igor Krakovsky, VP Online Acquisition, Beachbody

Retailers are finally at the point where viable models exist to manage their campaigns, and our panelists walk through strategies to use data track cross-channel programs efficiently. Wondering how to manage your budget? This session is for you.

  • How are you working through implementation challenges?
  • How do you understand how your model is working, once it is in place?
  • How often are you refreshing your data?
  • How are you driving actionable insights?
  • What tools are you using to support your efforts?
  • How can you sell the solution internally?
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Scott Perry

VP Digital
Jerome's Furniture
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Lewis Broadnax

Executive Director, Lenovo.com, Marketing & Merchandising
Lenovo
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Mark Deruyter

Director Digital and eCommerce Marketing
Columbia Sportswear

Track B: User Experience Optimization and Usability

2:55 PM - 3:25 PM Panel Discussion: Creating The Best Multi-Screen Experiences To Meet Customer Expectations

Mark Keeney, VP Marketing, Ritani Greg Casey, User Experience Architect, eBags Brett Bair, Senior Director Digital Marketing Insights and Strategy, Monetate
Customer experience optimization has always been a challenge in retail, now compounded by the multitude of devices available to consumers. This session dives into maintaining the best possible experience for your customers from a cross-device standpoint. Bring your multi-screen challenges to this session, and get immediate answers.

  • How is consumer shopping behavior impacted by the multitude of device options?
  • Has their behavior changed as they move from one device to another?
  • How do you deliver an experience that doesn’t feel disjointed as consumers move across devices (shared bag, etc.)? What is the first step in the process?
  • What types of metrics are you using to measure the effectiveness of your strategies?
  • What is the device mix realistically going to look like in the future for consumers?
  • What impact is going to have your multi-device strategies moving forward?
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Mark Keeney

VP Marketing
Ritani
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Greg Casey

User Experience Architect
eBags
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Brett Bair

Senior Director Digital Marketing Insights and Strategy
Monetate

Track C: Digital Innovation and Brand Marketing

2:55 PM - 3:25 PM Brand Manufacturer Panel Discussion: Balancing Selling On Their Site Vs. Your Site: Working As A Brand With Retail Partners

Tari Huddleston, Director eCommerce VP Jeanswear, VF Corporation Liz Greenberg, VP eCommerce, The Moret Group Alex Banys, Director eCommerce, Swiss Army
As a branded manufacturer, you ride a fine line when selling your own product, and using retail partners. This panel examines that relationship – how to optimize it, and to ensure a profit all around. Are you working with retail partners? If so, this session is perfect for you.

  • Looking at pricing as to not compete with retail partners
  • Generating volume on your site if you are priced higher than your retailer partner (to not take business away from them)
  • Making sure you have it priced correctly if you have new products coming out
  • Managing your business effectively
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Tari Huddleston

Director eCommerce VP Jeanswear
VF Corporation
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Liz Greenberg

VP eCommerce
The Moret Group
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Alex Banys

Director eCommerce
Swiss Army

Track D: Content and Personalization

2:55 PM - 3:25 PM Personalization Panel Discussion: The Soup To Nuts Of Creating Personalized Experiences

Katie Doyle, Co-Founder, Brass Clothing Jean-Marx Mantilla, VP Digital Marketing, APMEX Dave Frankland, Chief Strategy Officer, StrongView, a Selligent Company
This panel discussion helps you to create a holistic approach to personalization. From set-up to execution to results – we’ll talk on-site personalization, email personalization, you name it. Our panelists from apparel and accessories, luxury goods, home goods and technology speak to topics including:

  • How did you set up your program?
  • Who was your partner?
  • How it was executed and planned around?
  • How are you combining omni-channel execution with personalization?
  • How do you carry over recommendations on email, display ads and on your site?
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Katie Doyle

Co-Founder
Brass Clothing
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Jean-Marx Mantilla

VP Digital Marketing
APMEX
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Dave Frankland

Chief Strategy Officer
StrongView, a Selligent Company
Mobile is significantly changing the type of digital experience consumers are expecting today, and mobile applications are being developed at a rapid pace. How can you take advantage of mobile technologies, both those available now, and ones coming down the pike? Our panel of cross-industry mobile experts walk through a comprehensive plan to increase your mobile sales today.

  • Understanding how the mobile experience is evolving for consumers today
  • Executing specific experiences that have a better and more engaging customer experience than even desktop
  • Putting thought upfront into your strategy and thinking about the customer experience and their expectations
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Jennifer Wong

Head of Mobile Apps
The Honest Company
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Sheryl McKenzie

VP Products and Capabilities
Alliance Data
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Elaine Nagashima

Director Product
Stella & Dot
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Allison Alekna

Senior Analyst, Digital Marketing
RUE LA LA

Track F: B2B

2:55 PM - 3:25 PM Case Study Revolution: Digging For Gold: How To Find And Fix Your Worst Pages

Marta Dalton, Director eCommerce, Coca-Cola
They’ve all got ‘em – pages that are dragging down conversion and killing customer experience. But between the website enhancements, front-line concerns, marketing plans, and the million other needs of a busy eCommerce head; how do you know where to focus your energy for the most impact? This session will help you get the most “bang for your buck” in identifying your poor performers, diagnosing their problems, and implementing/testing fixes. Real world examples will be brought to the stage from a wide variety of companies including a B2C Top 500 Online Retailer and several Fortune 500’s.
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Marta Dalton

Director eCommerce
Coca-Cola

Exhibit Hall Retailer Meet-Ups

2:55 PM - 3:25 PM Join Us In the TVPage Social Lounge For our Retailer Meet-Up Sessions. Get Free Advice You Can’t Get Anywhere Else

Head to the social lounges in the exhibition hall to mix it up with executives who can give you free advice about areas affecting your business. Each host will tackle a different problem area in retail.

Cross-Channel Measurement & Breaking Down Organizational Silos

Hosted By: Igor Krakovsky, VP Online Acquisition, Beachbody

3:25 PM - 3:55 PM Final X Box Tournaments & Refreshment Break In The Exhibit Hall Play For A Chance To Win A Brand New Go Pro!

Everyone loves free stuff, and we love to give it away! Head into the Exhibit Hall to check out the latest retail technologies, grab a drink, and you can win amazing prizes like Apple watches, even an all-expense paid vacation!

The term “big data” means many things to many retailers. How can you actively use data to gain true business intelligence? We’ll go through the nitty gritty of big data collection, management and usage in this interactive session.

  • Is your enterprise big data driven? What opportunities and challenges are you experiencing?
  • Can you process big data in real-time?
  • How do you collect and organize that data?
  • How can you get more tangible with big data to make it actionable?
  • How do you make the data actionable in your paid media?
  • And make it actionable in your online merchandising activity?
  • How do you use data to impact your own prioritization of projects?

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Chris Vitale

VP Digital Operations & eCommerce
Pep Boys
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Ankur Gupta

Sr. Director Big Data
Sears Holding Company
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Mark McKnight

Creative Director
Rock/Creek
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Garrett Eastham

Founder & Chief Data Scientist
Edgecase
Data is the foundation for all successful UX projects – from cross-channel optimization to testing to minor enhancements to your site. This panel puts data at the forefront – and walks through how to create experiences that will drive customer engagement and sales.

  • How do you design for all devices efficiently (apps, mobile web, full site, watches, etc.)?
  • How do you scale from a UX perspective to work on new devices? How do you resource around this?
  • How do you give the customer a singular experience regardless of what device they’re on?
  • Are you using agile to help?
  • Why haven’t/had you made the decision to do responsive?

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Blake Clark

Sr. Director Customer Experience
CheapCaribbean.com
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Ross Higgins

Director Global User Experience (UX) & Design
Newegg
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Eileen Shulock

VP eCommerce
Kirna Zabete
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Neville Davey

Lead Product Manager, HP Shopping
Hewlett Packard

Track C: Digital Innovation and Brand Marketing

3:55 PM - 4:25 PM Panel Discussion: The Roles And Responsibilities Needed To Advance eCommerce Organizations

Kristen Taganashi, VP eCommerce & Omnichannel, Shopko Christy Rogers, Executive Director, Digital Customer Experience, Dell Stefanie Kruse, Director, Strategic Planning & Analysis, Walgreens Digital Commerce, Walgreens
All ecommerce organizations are structured differently – or should they be? Our panelists from different sized organizations tackle internal structure questions to help you identify how to work most efficiently as an ecommerce organization, whether you are online only or brick and mortar.

  • What types of internal roles does a multi-channel organization need to have an effective ecommerce organization?
  • What are your ecommerce disciplines internally? How are you structured and why?
  • What challenges do you have around organizational structure?
  • What opportunities exist in terms of using your teams and helping them to work in the most efficient way to further your ecommerce business?
  • And where do you see the evolution of your disciplines?

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Kristen Taganashi

VP eCommerce & Omnichannel
Shopko
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Christy Rogers

Executive Director, Digital Customer Experience
Dell

Stefanie Kruse

Director, Strategic Planning & Analysis, Walgreens Digital Commerce
Walgreens

Track D: Content & Personalization

3:55 PM - 4:25 PM Content Panel Discussion: Getting Products Into The Cart vs. Content – Where Is The Happy Medium?

Amanda Kendrick, Director eCommerce, Pep Boys Tracy Hermans, Digital Marketing Manager, Wet Seal John Deming, Senior Digital Marketing Manager, Seventh Generation Darin Hardy, Director Acquisition Marketing, Nasty Gal
With more retailers than ever changing their content management programs, looking to generate more and more content that will resonate with consumers, there has to be a careful balancing act between driving engagement and driving conversions. This panel talks about that balance – how to ensure you are ultimately getting sales.

  • Are you focusing more on “striped back eComm” or on content?
  • How can content and commerce work together?
  • Where should content be placed vs. providing an ecomm experience?
  • What is your approach for mobile v. non mobile?
  • How are you balancing content creation with driving purchases?

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Amanda Kendrick

Director eCommerce
Pep Boys
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Tracy Hermans

Digital Marketing Manager
Wet Seal
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John Deming

Senior Digital Marketing Manager
Seventh Generation
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Darin Hardy

Director Acquisition Marketing
Nasty Gal

Track E: Mobile, Social and Payments

3:55 PM - 4:25 PM Payment Panel Discussion: Closing The Gap Between Consumers And Retailers Expectations Around Payment Options

Chris Seahorn, VP Marketing, eBags Tomer Molovinksy, Sr. Product Marketing Manager, Payments, Opentable Denise Purtzer, VP Business Development, FuturePay
The payments space is changing rapidly. Retailers are adopting new payment forms to help expedite the shopping process. Which options should you use, and what makes the most sense for your customer base? This panel will tell you.

  • What mobile payment options do you offer, and why?
  • How can you help consumers use and find mobile coupons?
  • How can you eliminate security concerns?
  • What are you doing to banish the check out process – how are you employing mobile to do this?
  • How can you help customers use mobile payment in your stores?
  • Is this a priority? And should it be?

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Chris Seahorn

VP Marketing
eBags
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Tomer Molovinksy

Sr. Product Marketing Manager, Payments
Opentable
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Denise Purtzer

VP Business Development
FuturePay

Track F: B2B

3:55 PM - 4:25 PM B2B Panel Discussion: Rethinking Content Creation And Management In The B2B Space

Marta Dalton, Director eCommerce, Coca-Cola Dave Krohn, eCommerce & Acquisition Manager, Delcity
How does content management and creation change when you are a B2B marketer? It is that much more critical to align content to your customer’s needs. We’ll talk all things content and B2B in this session. Increase sales by creating and distributing the best content possible.

• Getting quality product content from manufacturers
• Feeding it over and staying up to date
• Telling a story with your content
• Creating a chain of content instead of one-off pieces

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Marta Dalton

Director eCommerce
Coca-Cola
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Dave Krohn

eCommerce & Acquisition Manager
Delcity

Exhibit Hall Retailer Meet-Ups

3:55 PM - 4:25 PM Join Us Outdoors on the Spring Patio For The Women In Retail Networking Event And Women’s Leadership Panel

Ivka Adam, Founder, Iconery Nizzi Renaud, CMO, Zazzle Jeanne McPhillips, VP Merchandising, Overstock.com
Just for the ladies! If you’re a female eCommerce executive, join us on February 24th. You’ll meet other dynamic retail executives attending the conference (both seasoned and new). Cultivate new friendships and focus on your personal development, all in great company. This session is designed to bring you together with your female peers to discuss career development opportunities, challenges in your current role, balancing work/life, and many more issues impacting women in eCommerce today. Location: Springs Patio (weather permitting).
We’ll begin with a Leadership Panel with executives from Overstock.com, Zazzle and Iconery. We’ll then head right into a cocktail hour with plenty of time for mingling.

Panelists: Jeanne McPhillips, VP Merchandising, Overstock.com, Nizzi Renaud, CMO, Zazzle, Ivka Adam, Founder, Iconery
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Ivka Adam

Founder
Iconery
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Nizzi Renaud

CMO
Zazzle

Jeanne McPhillips

VP Merchandising
Overstock.com

Track A: Data and Analytics

4:25 PM - 4:50 PM Retail Presentation

Ashish Braganza, Director Global Business Intelligence, Lenovo
Using the Customer Journey as a framework, Lenovo is leverages Natural Language Programming of unstructured data to understand how the customer experience is affected end-to-end. This allows Lenovo to proactively understand and prioritize the detractors and drivers of satisfaction, as it relates to the customer journey. The Customer Experience Dashboard (CXD) is designed to analyse customer feedback data and enables discovery, empowers fact-based decision making on issues that will ultimately enhance the customer’s end-to-end journey.
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Ashish Braganza

Director Global Business Intelligence
Lenovo

Track B: User Experience Optimization and Usability

4:25 PM - 4:50 PM Case Study Revolution: Get The Tools You Need To Do Behavioral Analysis For Sites Of Any Size

Roy Steves, Sr. Marketing Manager, evo
Learn about what's frustrating, confusing, or distracting shoppers without using super expensive tools. Roy will put together a super interactive session full of audience participation. He’ll walk through a number of sites to present best practices for behavioral analysis.

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Roy Steves

Sr. Marketing Manager
evo

Track C: Digital Innovation and Brand Marketing

4:25 PM - 4:50 PM Growing More Share Of Brand, No Matter Where Your Products Are Sold

Jonathan Bradbury, Director Global eCommerce, Munchkin
How do branded manufacturers think about the omni-channel customer experience? This session reviews how one company has removed friction within the purchase process, and worked with partners to increase their bottom line.

  • Examining omni-channel from a branded manufacturer lens
  • Removing channel friction and keeping in mind that a happy customer benefits brands and retail partners
  • Removing the friction in the purchase path for every retailer that sells your brand
  • Rewarding customers as manufacturers via loyalty programs
  • Driving high quality traffic that converts and working with your retail partners for everyone’s mutual benefit
  • Changing your culture around selling direct (even how your products are developed)
  • Driving incremental volume and growing market share
  • Moving to more of a “customer first” mindset instead of “buyer first” in terms of product development

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Jonathan Bradbury

Director Global eCommerce
Munchkin

Track D: Content and Personalization

4:25 PM - 4:50 PM Making It Personal: Tapping Into People, Passions, Emotions And Interests

Daniel Moure, CMO, Pureformulas.com
What’s your wow factor? How are you using data to drive personalized experiences? At Pureformulas.com, personalization is key, and they’ll walk through their journey to create one to one relationships with their customers.

  • Wowing your customers on their first visit to turn them into lifelong advocates
  • Optimizing the customer service and user experience to increase lifetime value
  • Getting personal to take your customer experience to the next level and beat the competition


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Daniel Moure

CMO
Pureformulas.com

Track E: Mobile, Social and Payments

4:25 PM - 4:50 PM Geomarketing: Understanding How To Use The Power Of Location Based Marketing

Asif R. Khan, Founder & President, Location Based Marketing Association
This presentation will explore the latest in location-based marketing engagement tools, techniques and case studies from around the world. Asif will present an overview of key technologies such as augmented reality, push messaging, beacons, DOOH and location-based gaming. Glance into the future to the emerging trends set to make this a $43.3B market by 2019.

• Why location is the “cookie” for the physical world
• Why brands need to invest in a “3 layer location cake” strategy
• How to use beacons to bridge your marketing in the online and offline channels

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Asif R. Khan

Founder & President
Location Based Marketing Association

Track F: B2B

4:25 PM - 4:50 PM Overhauling Personalization In The B2B Space: Learning How, Where And Who Is Going To Buy Your Products

Dave Krohn, eCommerce & Acquisition Manager, Delcity
In their business, personalized customer experiences are critical to their success. They sell over 10K products to a diverse set of customers for use in thousands of applications. Each customer has a specific set of needs and dynamic personalization is the only way they were able to deliver on customer expectations. David will talk through examples of the challenges they’ve encountered and the corresponding solutions, in these areas:

  • Pricing
  • Cross-Sell/Upsell
  • Global Customers
  • Content Serving

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Dave Krohn

eCommerce & Acquisition Manager
Delcity

Exhibit Hall Retailer Meet-Ups

4:25 PM - 4:50 PM Join Us Outdoors on the Spring Patio For The Women In Retail Networking Event And Women’s Leadership Panel

Just for the ladies! If you’re a female eCommerce executive, join us on February 24th. You’ll meet other dynamic retail executives attending the conference (both seasoned and new). Cultivate new friendships and focus on your personal development, all in great company. This session is designed to bring you together with your female peers to discuss career development opportunities, challenges in your current role, balancing work/life, and many more issues impacting women in eCommerce today. Location: Springs Patio (weather permitting).
We’ll begin with a Leadership Panel with executives from Overstock.com, Zazzle and Iconery. We’ll then head right into a cocktail hour with plenty of time for mingling.

Panelists: Jeanne McPhillips, VP Merchandising, Overstock.com, Nizzi Renaud, CMO, Zazzle, Ivka Adam, Founder, Iconery

Track A: Data and Analytics

4:50 PM - 5:15 PM Building An Intelligent Data Platform At One Kings Lane

Hemal Gandhi, Director Data Engineering, One Kings Lane
During the last few years, being data driven is top priority for organizations. Becoming data driven requires the right combination of organizational data culture, governance process and scalable data platform.

With data growing rapidly, integration projects are becoming more complex. Organizations are facing lot of challenges with data platform scalability, skills gap and budget constraints. Focus at times is more on technology adoption than business opportunity realization.

Often companies end up with multiple platforms trying to adopt new technologies while the cost of legacy systems is piling up. Architecture design patterns used to implement data platforms are not scaling up to growing business needs.

During the presentation, Hemal will walk you through a new architecture approach - an Intelligent data platform that simplifies data integration patterns, adapts quickly to new technologies, resulting in increased business data ROI.
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Hemal Gandhi

Director Data Engineering
One Kings Lane

Track B: User Experience Optimization and Usability

4:50 PM - 5:15 PM Case Study Revolution: Get The Tools You Need To Do Behavioral Analysis For Sites Of Any Size

Learn about what's frustrating, confusing, or distracting shoppers without using super expensive tools. Roy will put together a super interactive session full of audience participation. He’ll walk through a number of sites to present best practices for behavioral analysis.

Roy Steves, Sr. Marketing Manager, evo

Track C: Digital Innovation and Brand Marketing

4:50 PM - 5:15 PM Data = Content = Money: How Properly Managing PIM/PCM Can Deliver For Your Business

Gabe Mattingly, Senior Brand eCommerce, Kimberly-Clark
For brands, Product Content Management (PCM) has shifted from logistics and sales/category management to more of a strategic marketing and business function. This is because the content being managed on the digital shelf is a critical consumer-facing point in the CPG go-to market process. We’ll dive into this hidden gem for marketers, leaving the audience with some specific “go-do’s” for converting this from “stuff the sales team does” to the mission-critical marketing function that it is.

• Product Information has come to mean much more than behind-the-firewall information that is used solely to support sales efforts to customers
• Product Information Management (PIM) and Product Content Management (PCM) are becoming one in the same; even “content” must conform at the very least with GS 1 Standards
• Where PIM has historically been an enterprise-level / behind-the-firewall application, new SaaS-based PCM vendors are managing this data in a way that makes it more broadly leveraged and easily syndicated

Gabe Mattingly

Senior Brand eCommerce
Kimberly-Clark

Track D: Content and Personalization

4:50 PM - 5:15 PM Case Study Revolution: Personalizing The Customer Experience To Get Customers To Buy

Manan Singh, Sr. Manager eCommerce, Shutterfly
Shutterfly built an in- house personalization platform using a step by step approach. They saw an over double digit lift in conversion rates in their paid search campaigns using personalization as well as improvement in their cross sell revenue with better image personalization algorithms. Manan will share his personalization learnings.

  • Working through infrastructure challenges on your site
  • Keeping your resources in line when trying to hit your personalization goals
  • Creating workarounds if needed (having a base experience and creating off shoots of that core experience)
  • Understanding how different types of people use the content on your site
  • Helping them get through the purchase funnel faster
  • Looking at the categories of products that are resonating with your core customers
  • Using specific messaging around these products
  • Driving conversions ultimately

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Manan Singh

Sr. Manager eCommerce
Shutterfly

Track E: Mobile, Social and Payments

4:50 PM - 5:15 PM Geomarketing: Understanding How To Use The Power Of Location Based Marketing

This presentation will explore the latest in location-based marketing engagement tools, techniques and case studies from around the world. Asif will present an overview of key technologies such as augmented reality, push messaging, beacons, DOOH and location-based gaming. Glance into the future to the emerging trends set to make this a $43.3B market by 2019.

• Why location is the “cookie” for the physical world
• Why brands need to invest in a “3 layer location cake” strategy
• How to use beacons to bridge your marketing in the online and offline channels


Asif R. Khan, Founder & President, Location Based Marketing Association

Track F: B2B

4:50 PM - 5:15 PM Overhauling Personalization In The B2B Space: Learning How, Where And Who Is Going To Buy Your Products

In their business, personalized customer experiences are critical to their success. They sell over 10K products to a diverse set of customers for use in thousands of applications. Each customer has a specific set of needs and dynamic personalization is the only way they were able to deliver on customer expectations. David will talk through examples of the challenges they’ve encountered and the corresponding solutions, in these areas:

  • Pricing
  • Cross-Sell/Upsell
  • Global Customers
  • Content Serving

Exhibit Hall Retailer Meet-Ups

4:50 PM - 5:15 PM Join Us Outdoors on the Spring Patio For The Women In Retail Networking Event And Women’s Leadership Panel

Just for the ladies! If you’re a female eCommerce executive, join us on February 24th. You’ll meet other dynamic retail executives attending the conference (both seasoned and new). Cultivate new friendships and focus on your personal development, all in great company. This session is designed to bring you together with your female peers to discuss career development opportunities, challenges in your current role, balancing work/life, and many more issues impacting women in eCommerce today. Location: Springs Patio (weather permitting).
We’ll begin with a Leadership Panel with executives from Overstock.com, Zazzle and Iconery. We’ll then head right into a cocktail hour with plenty of time for mingling.

Panelists: Jeanne McPhillips, VP Merchandising, Overstock.com, Nizzi Renaud, CMO, Zazzle, Ivka Adam, Founder, Iconery

5:15 PM - 5:45 PM Final Networking Break & Happy Hour Inside The Exhibit Hall: Featuring Domestic & International Beer

Everyone loves free stuff, and we love to give it away! Head into the Exhibit Hall to check out the latest retail Technologies and grab your beer of choice.

After a full day of sessions, your brain can get overloaded. Relax with a glass of wine (or a cold beer) during our casual chats at the end of the day. These sessions are great to not only mingle with fellow retailers, but get real solutions that you can share with your office.


Table 1: How To Build A Career In Digital Retail
Hosted By:
Mari Corella, Director, Digital Merchandising & Operations, Avon

Table 2:
Omni-Channel Returns Management
Hosted By:
Eric Hughes, VP Omnichannel Process & Systems, Macy’s

Table 3:

Hosted By: Joan King, VP eCommerce, Crate and Barrel

Table 4:
Online Advertising
Hosted By:
Ricky Joshi, CMO and Co-Founder, Saatva

Table 5:
Content Marketing and UGC
Hosted By:
Justin Bergson, Content Marketing Designer, Build.com

Table 6: SEO Everything
Hosted By:
Matt Chwat, Director User Experience, ThinkGeek

Table 7: Mobile
Hosted By: Andrea Grant, Director Digital Marketing, Cabela’s


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Ricky Joshi

CMO & Co-Founder
Saatva
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Eric Hughes

VP Omnichannel Process & Systems
Macy's
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Joan King

VP eCommerce
Crate and Barrel
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Mari Corella

Director, Digital Merchandising & Operations
AVON
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Matt Chwat

Director User Experience
ThinkGeek
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Justin Bergson

Content Marketing Designer
Build.com
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Andrea Grant

Director Digital Marketing
Cabela's

6:29 PM - 6:30 PM Conclusion Of Retailer Hosted Chats

After a full day of sessions, your brain can get overloaded. Relax with a glass of wine (or a cold beer) during our casual chats at the end of the day. These sessions are great to not only mingle with fellow retailers, but get real solutions that you can share with your office.


Table 1: How To Build A Career In Digital Retail
Hosted By
: Mari Corella, Director, Digital Merchandising & Operations, Avon

Table 2: Omni-Channel Returns Management
Hosted By
: Eric Hughes, VP Omnichannel Process & Systems, Macy’s

Table 3: Cross-Channel Measurement & Breaking Down Organizational Silos
Hosted By: Igor Krakovsky, VP Online Acquisition, Beachbody

Table 4: Online Advertising
Hosted By: Ricky Joshi, CMO and Co-Founder, Saatva

Table 5: Content Marketing and UGC
Hosted By: Justin Bergson, Content Marketing Designer, Build.com

Table 6: SEO Everything
Hosted By: Matt Chwat, Director User Experience, ThinkGeek

Table 7: Mobile
Hosted By: Andrea Grant, Director Digital Marketing, Cabela’s


6:30 PM - 11:59 PM eTail Best-In-Class Awards Reception

Your eCommerce programs are running like gang busters. Your results are insane. The only thing missing? The industry doesn’t know about it yet! For the last four years, eTail has been honoring the best of the best, recognizing their extraordinary achievements in eCommerce.

eTail West 2016 will shine a bright light on your success during our Best In Class Awards Reception the evening of February 24th. Enjoy wonderful food and drinks while the award winners are honored.