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Tracy Hermans

Digital Marketing Manager
Wet Seal

Tracy Hermans is the Digital Marketing Manager at Wet Seal, LLC, a leading fast-fashion retailing and ecommerce destination site designed for young women. She manages all acquisition and retention marketing initiatives which includes innovative and new areas via social media, influencer marketing, content marketing and other digital channels. Prior to joining Wet Seal, Tracy worked at a full service marketing agency specializing in lead generation and optimization for national branded B2B/B2C companies. She has a diverse background in web analytics and digital media. She is a proud volunteer and Big Sister for Big Brothers, Big Sister. Not surprisingly, you can find her and her Little Sis discovering new places to eat, shop and run in Orange County, CA.

Follow Tracy on Twitter @tracysurfs

Check out the incredible speaker line-up to see who will be joining Tracy.

Download The Latest Agenda

Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

15:55 Content Panel Discussion: Getting Products Into The Cart vs. Content – Where Is The Happy Medium?

With more retailers than ever changing their content management programs, looking to generate more and more content that will resonate with consumers, there has to be a careful balancing act between driving engagement and driving conversions. This panel talks about that balance – how to ensure you are ultimately getting sales.

Are you focusing more on “striped back eComm” or on content?

How can content and commerce work together?

Where should content be placed vs. providing an ecomm experience?

What is your approach for mobile v. non mobile?

How are you balancing content creation with driving purchases?

Main Conference Day Three - Thursday Feb. 25th

Tuesday, January 2nd, 2018

12:50 Social Panel Discussion: Integrating Social Into Your Site Experience To Drive Engagement

What do you think of when you think of social media? A social platform? A blog? Bringing the social experience into your site experience is a great way to engage customers while keeping them on your site, so you can convert them faster. This panel reviews how social can be integrated into your site, to encourage interactions between your customers and your brand.

How are you integrating social into your ecommerce experience?

What else do you do besides requesting “shares”?

Have you integrated social successfully into your loyalty program? How?

What have you done on your site to help integrate with your social channels?

How are you driving people to interact with you on your website via social channels?

How do you encourage people to be more social with you on your website?

How can you influence behavior with your customers and within their social circles?