Main Conference Day Three - Thursday Feb. 25th

Networking Breakfast For All Attendees

Chairperson’s Remarks

---

How is mobile evolving today? How can you exceed customer expectations considering the rate of change with mobile usage? Our keynote panelists, heads of mobile across a diverse set of verticals discuss the mobile landscape of the future. Take advantage of new opportunities in mobile, as well as ways to better engage your customers to drive conversions. Learn about the mobile world of tomorrow while developing tactics to significantly increase your bottom line.

---

---

---

---

---

With more than half of total internet time now happening via mobile devices, its critical brands learn to connect with consumers through content and advertising formats that are truly additive to the mobile experience. To do this successfully, retailers and brands are required to have a deep understanding of their target consumer’s immediate preferences, location, wants and needs – and then harness these highly granular, real time insights to drive touch points that are authentic, meaningful, and non-disruptive – and above all else, measurable. Join Stan Pavlovsky, Allrecipes President, to learn how Allrecipes’ recent transformation to world’s largest food-focused social network is providing the foundation to an innovative ‘always on’ social shopper native advertising platform where brands and retailers find success by being a genuine part of the community and conversation.

---

In this customer profile, learn how Trueffect helped market leading global retailers leverage one of their most valuable assets – their own First-Party data – across the marketing ecosystem to accelerate customer acquisition and re-engage inactivate customers.

---

In this session, Instagram’s Mike Hondorp will showcase the most recent developments on the platform, and give an interactive overview on how e-commerce companies can reach target audiences where they are spending the bulk of their time — on mobile.

Learn how top-tier brands around the world have found success marketing to their core consumers on Instagram, with examples of results-oriented campaigns, the power of advertising with content native to Instagram’s visually inspired community and how retailers are leveraging the platform for full-funnel marketing objectives.

• How to approach specific challenges retailers are facing on digital platforms and Instagram

• Real life examples of retailers who are succeeding on the platform and specific best practices as to how to move the needle for your brand

• What’s to come for Instagram, and how e-commerce companies can jump on these developments to reach their target buyers

---

Pre-Lunch Refreshment Break

Using mobile as a means to distribute content may not be top of mind for many marketers, but the opportunities to are endless. Driving engagement on mobile devices means not only an increase in traffic, but an increased likelihood for purchase. Turn your mobile strategy into a mobile content strategy, and see increases in ROI.

• What are new strategies that you can use to make mobile a content channel?

• Are you tapped into content like video, social and other channels to influence your organic mobile content strategy?

• As mobile conversion is much lower than desktop, how do you use content to increase not only your visits, but also conversion?

• As attribution is challenging with mobile, how can you learn which channel is best for which type of content?

• How are you then driving customers down the purchase funnel ?

---

---

---

---

Mobile has the potential to change retail as we know it. Richard jumped on the mobile bandwagon early, and has the results to show it. As part of his responsibilities Richard leads Mobile/Tablet/web/ APP/ IOS and Android. Richard is predicting over 60% of their traffic will come from mobile this year, and he is taking advantage of it. He’ll show you how in this keynote case study presentation.

---

What’s the real value of your social media strategy? The question of engagement vs. conversion is still a top question when thinking about putting together an effective social media program. Our panelists are completely focused on social communication with their customers. Learn how to develop the appropriate measurement strategies for your current and future social programs during this session.

• How should social be viewed (is it an acquisition channel)?
• What is the value of social interactions (should they have their own weight)?
• What is the value of social interactions in the attribution stream?
• If someone engages on social, what does that mean (their likelihood of becoming a customer of lifetime value)?
• Is there an industry norm that we are working towards in terms of valuing social?
• Does that really impact how you are driving revenue?

---

---

---

It just so happens that retail is leading the market in exploring new ways to drive engagement and sales through micro-targeted marketing, increase retention by tracking all interactions, and delight customers with better quality products. In this session, our head of products, Lior Abraham, will discuss ways behavioral analytics has helped retailers to develop strategies to attract new customers, fine-tune its offerings to maximize retention.

---

What do you think of when you think of social media? A social platform? A blog? Bringing the social experience into your site experience is a great way to engage customers while keeping them on your site, so you can convert them faster. This panel reviews how social can be integrated into your site, to encourage interactions between your customers and your brand.

• How are you integrating social into your ecommerce experience?

• What else do you do besides requesting “shares”?

• Have you integrated social successfully into your loyalty program? How?

• What have you done on your site to help integrate with your social channels?

• How are you driving people to interact with you on your website via social channels?

• How do you encourage people to be more social with you on your website?

• How can you influence behavior with your customers and within their social circles?

---

---

---

Lunch & Networking For All Attendees

Conclusion Of Day 3/Afternoon Networking & Refreshments Served