Kimberly Tobman, VP Global Communications at JustFab
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Kimberly Tobman


VP Global Communications
JustFab

Check out the incredible speaker line-up to see who will be joining Kimberly.

Download The Latest Agenda

Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017


17:30 Join Us Outdoors For Cocktails & Retailer Meet-Ups – Connect With Executives From A Similar Vertical

B2B Meet-Up
Hosted By
Marta Dalton, Director eCommerce, Coca Cola

Apparel, Accessories & Softline Goods Meet-Up
Hosted By
Eileen Shulock, VP eCommerce, Kirna Zabete

Home & Hardline Goods, Consumer Electronics Meet-Up
Hosted By
Christy Rogers, Executive Director Digital Customer Experience, Dell

Specialty & Discount Merchants Meet-Up
Hosted By
Alex Banys, Director eCommerce, Swiss Army

Mass Merchant Meet-Up

Consumer Goods, Brands & Manufacturers Meet-Up
Hosted By
Kimberly Tobman, VP Global Communications, JUSTFAB, Tari Huddleston, Director eCommerce Jeanswear, VF Corporation

Travel, Leisure & Auto Meet-Up

Main Conference Day Three - Thursday Feb. 25th

Tuesday, January 2nd, 2018


11:55 Social Panel Discussion: Attributing The Right Value To Social Media

What’s the real value of your social media strategy? The question of engagement vs. conversion is still a top question when thinking about putting together an effective social media program. Our panelists are completely focused on social communication with their customers. Learn how to develop the appropriate measurement strategies for your current and future social programs during this session.

• How should social be viewed (is it an acquisition channel)?
• What is the value of social interactions (should they have their own weight)?
• What is the value of social interactions in the attribution stream?
• If someone engages on social, what does that mean (their likelihood of becoming a customer of lifetime value)?
• Is there an industry norm that we are working towards in terms of valuing social?
• Does that really impact how you are driving revenue?