eTail West 2016 (past event)
February 22 - 25, 2016
1.888.482.6012
Kimberly Tobman
VP Global Communications
JustFab
Check out the incredible speaker line-up to see who will be joining Kimberly.
Download The Latest AgendaMain Conference Day One - Tuesday Feb. 23rd
Thursday, November 2nd, 2017
17:30 Join Us Outdoors For Cocktails & Retailer Meet-Ups – Connect With Executives From A Similar Vertical
• B2B Meet-Up
Hosted By Marta Dalton, Director eCommerce, Coca Cola
• Apparel, Accessories & Softline Goods Meet-Up
Hosted By Eileen Shulock, VP eCommerce, Kirna Zabete
• Home & Hardline Goods, Consumer Electronics Meet-Up
Hosted By Christy Rogers, Executive Director Digital Customer Experience, Dell
• Specialty & Discount Merchants Meet-Up
Hosted By Alex Banys, Director eCommerce, Swiss Army
• Mass Merchant Meet-Up
• Consumer Goods, Brands & Manufacturers Meet-Up
Hosted By Kimberly Tobman, VP Global Communications, JUSTFAB, Tari Huddleston, Director eCommerce Jeanswear, VF Corporation
• Travel, Leisure & Auto Meet-Up
Hosted By Marta Dalton, Director eCommerce, Coca Cola
• Apparel, Accessories & Softline Goods Meet-Up
Hosted By Eileen Shulock, VP eCommerce, Kirna Zabete
• Home & Hardline Goods, Consumer Electronics Meet-Up
Hosted By Christy Rogers, Executive Director Digital Customer Experience, Dell
• Specialty & Discount Merchants Meet-Up
Hosted By Alex Banys, Director eCommerce, Swiss Army
• Mass Merchant Meet-Up
• Consumer Goods, Brands & Manufacturers Meet-Up
Hosted By Kimberly Tobman, VP Global Communications, JUSTFAB, Tari Huddleston, Director eCommerce Jeanswear, VF Corporation
• Travel, Leisure & Auto Meet-Up
Main Conference Day Three - Thursday Feb. 25th
Tuesday, January 2nd, 2018
11:55 Social Panel Discussion: Attributing The Right Value To Social Media
What’s the real value of your social media strategy? The question of engagement vs. conversion is still a top question when thinking about putting together an effective social media program. Our panelists are completely focused on social communication with their customers. Learn how to develop the appropriate measurement strategies for your current and future social programs during this session.
• How should social be viewed (is it an acquisition channel)?
• What is the value of social interactions (should they have their own weight)?
• What is the value of social interactions in the attribution stream?
• If someone engages on social, what does that mean (their likelihood of becoming a customer of lifetime value)?
• Is there an industry norm that we are working towards in terms of valuing social?
• Does that really impact how you are driving revenue?
• How should social be viewed (is it an acquisition channel)?
• What is the value of social interactions (should they have their own weight)?
• What is the value of social interactions in the attribution stream?
• If someone engages on social, what does that mean (their likelihood of becoming a customer of lifetime value)?
• Is there an industry norm that we are working towards in terms of valuing social?
• Does that really impact how you are driving revenue?