Main Conference Day One - Tuesday Feb. 23rd

Private Lunch Hosted By Symantec

Private Lunch Hosted By Demandware

Private Lunch Hosted By Rocketfuel

Private Lunch Hosted By Mediamath

---

Chairperson’s Opening Remarks

---

Chairperson’s Opening Remarks

---

Chairperson’s Opening Remarks

---

Chairperson’s Opening Remarks

---

Omni-channel success becomes with an org structure that truly supports the goals of your program. Curious to see how other top retailers are organizing themselves around omni-channel? Their reporting structures, KPIs, metrics and more? This is your must attend for the event.

• Where does ecomm report?

• How do you handle marketing when you are trying to string together a holistic brand experience?

• Who is the decision maker on digital?

• How are you handling buying? Are there different buyers for online vs. in-store? Or are they done together?

• Who owns P&L for ecomm?

---

---

---

---

Sephora has a massive data program. They look at data as a product. They have a “data machine”. They have different data teams. And of course they are leveraging customer data. In fact, inaccurate data has a direct impact on the bottom line of 88% of companies, with the average company losing 12% of its revenue. Data governance is the foundation they work under. This session will explain how using data to create personalized experiences have given them a 4.4%-25% increase in conversions across platforms –and that’s just the beginning!

• How Sephora is creating a unique and disruptive customer buying and engagement experiences
• Connected customer: Understanding what works by connecting customer and behavioral data across platforms and channels
• Sephora’s innovative way to personalize her experiences online and in-store

---

Hear some of our amazing award finalists review how they are innovating in retail today.

---

---

Just 8 short years ago we often used alarm clocks, changed TV channels with a button and went to the dentist when we had a blue tooth. Not so much in 2015. As the internet of things invades our lives, we check text messages on our wrists and talk to our cars we're finding more and more ways that technology is "enhancing" our very social fabric in ways we would never have predicted. Or did we? Gary will update and expound upon his popular topic from eTail West 2015 on the future of digital gadgetry for even the most connected of us.

---

Retailers are trying to identify ways to blur the lines between sales channels for consumers, by integrating digital initiatives into the in-store experience. In this interactive session, our heads of e-commerce discuss the means to help customers find the products they are looking for, no matter the channel. This discussion will include answers to these questions:

• How are in-store associates being incentivized to sell digital inventory?

• How is the inventory being reconciled (if your systems aren’t connected – there could be two points of inventory)?

• What is the value of going with a platform solution vs. using an order management system to build a custom application?

• How is the changing landscape of whether you should use m.site, responsive, app impacting your strategy?

• What solutions have you looked at?

• Are you thinking of going home grown (or not)?

• What is your ROI expectation around these activities?

---

---

---

---

Head to the social lounges in the exhibition hall to mix it up with executives who can give you free advice about areas affecting your business. Each host will tackle a different problem area in retail.

Topic: From Facebook To Instagram , Key Wins To Maximize Paid Social ROI
Hosted By: Chris Seahorn, VP Marketing, eBags

---

China is one of the world’s fastest-growing economies and with over 668 million users, is home to the largest online population. The world’s largest eCommerce day is not Cyber Monday (3.1b in 2015), in fact, its China’s Singles Day ($14b in 2015). In China, Baidu is a giant among giants – with over 80% market share and is the preferred search engine for Chinese consumers. A successful Baidu strategy is a key component of any China marketing plan.
The session will cover:
• Trends for US retailers marketing in China (oversees shipping, social shopping, etc)
• Gain an understanding of how digital marketing in China works, from translation through reporting
• Examples from other retail clients currently expanding into China
• Chinese shopping habits and omni-channel opportunities

---

---

Savvy omnichannel shoppers have rated finding what I’m looking for and buying how I want to buy as the most important aspect of the retail experience. Learn how top retailers are combining simple yet essential discovery tactics with more advanced innovations, to uncover shopper intent early in the shopping experience and guide relevant discovery every step of the way to purchase, including:

• Keystroke analysis for predictive experiences based on individual shopper intent
• Personalized discovery driven by real-time interaction with navigation menu
• Interactive engagement that uncovers ideal products for in the moment needs and shopper traits
• Product listings ordered by relevance, leveraging shopper history and in-session activity
• Best practices for honing product recommendations to individual preferences

---

Join us for an interactive discussion with Eddie Bauer, as they discuss how they used context to deliver the personalized experiences their customers demand, & generated 11% revenue growth in the process.

---

---

Consumer trust in your website and brand can either make or break your business. When trust is strategically established at the right moments during the customer experience, it increases eCommerce traffic, reduces shopping cart abandonment and drives more conversions. Ignored, it might cost you, your brand and your business. Discover:

• When trust can differentiate your brand and validate your website

• How successful brands leverage trust to elevate traffic, interactions and site stickiness

• Why your company’s leaders will thank you for advocating best practices that inspire trust

• Which best practices and tools can project trust throughout the customer experience

---

Product and growth is quickly outpacing text ads in Google. Take advantage of this shift and stay ahead of your competitors by creating smarter Google Shopping campaigns. Discover how Hydro Flask saw significant growth by applying a few simple but powerful strategies to their Google Shopping campaigns. Hydro Flask will share their experience on profitably integrating Google Shopping into their larger marketing plan, while paid search expert Denis Coombes shares specific strategies you can use to see great results in your own campaigns.

---

---

Head to the social lounges in the exhibition hall to mix it up with executives who can give you free advice about areas affecting your business.

Topic: New School Marketing: Power Channels, Relationships, Automation, Integration Across Channels

Hosted By: Tari Huddleston, Director eCommerce Jeanswear, VF Corporation

---

Get an introduction to product visualization and customization techniques and applications. Learn how to examine specific platforms and frame up POC’s for their businesses. Jim will explain how Maui Jim is bringing these experiences to the marketplace. He’ll also talk through some usability figures.

• An overview of prevailing hardware and software that are no longer bleeding edge for consumers that will drive new shopping and buying experiences on a personal level

• An overview of dynamic imaging and approaches to the creation of custom content in web and mobile experiences

• A review of prototype applications that are being reviewed and utilized by Maui Jim

---

TooFaced.com has a three pronged strategy to grow their business. Conversion Rate Optimization (CRO) is their number one strategy for 2016. Over the course of the last year they’ve partnered with different companies, as well as two different agencies to deploy numerous tests. Carrie will ask you – which test do you think won? Discussion and test topics in this session include:

• Why CRO? Impact potential.

• When to just launch vs. testing – our views

• Samples test

• Mobile Header

• Email Sign Up

• PDP Page

• Mobile Category Pages

• Change to checkout

---

Hear about the latest trends in digital and retail during this dynamic session.

---

---

Did you think automation and innovation aren’t linked? In email they definitely are. Nathan, the email guru at evo, discusses use cases, results, goals – everything that you need to make your email program more successful today.

---

Imagine a grocery store Where shoppers receive personalized dinner recommendations and product offers the minute they enter the store? Sound, far-fetched? It’s already happening. Technology has fundamentally transformed the opportunities brands have to connect with their consumers at the exact points of need – during the micro-moments that inform purchase and consumption behaviors. In this session, Corbin de Rubertis shares how Allrecipes is delivering on this new opportunity by providing brands with contextually relevant, highly localized native ad products that flow seamlessly across screens to move products off of shelves and into carts.

---

Head to the social lounges in thexhibition hall to mix it up with executives who can give you free advice about areas affecting your business. Each host will tackle a different problem area in retail.

Topic: From Facebook To Instagram , Key Wins To Maximize Paid Social ROI
Hosted By: Chris Seahorn, VP Marketing, eBags

How is omni-channel evolving today, and how are you taking advantage of the opportunities in this space? This panel looks towards the future of omni-channel – how to create these experiences for your customers, and the technology you need to support it.

• Evolving your cross-channel capabilities to become fully omni-channel

• Infusing technology throughout the shopping funnel to support customer acquisition and retention: research, purchase and support

• Putting deployable and flexible technology in place to enable cross-channel shopping

• Utilizing stores for product awareness, research and purchase

---

---

---

---

---

Setting up testing programs is one thing, getting results from those tests that really help move the needle for your business is another. Without testing, it is impossible to understand what is working for your business and why – this panel dissects testing programs, and how to be more efficient so you can make needed adjustments to your programs.

• How are you setting up your testing programs? What is the first step?

• What pitfalls should be avoided when generating testing programs?

• How can you enable being able to test something and making the necessary adjustments to drive engagement and conversion?

---

---

---

---

---

Our panelist have successfully navigated marketplaces, and share key learnings from their experiences in this Q&A driven session. Learn the specifics to control your brand message and receive an ROI after leaving this session.

• How are you understanding the customer journey in terms of marketplace usage?

• Do you need to manage Amazon as its own ecosystem? Why or why not?

• How do you understand the incrementality of these customers?

• Is Amazon bringing you new customers or just ones that prefer shopping on Amazon?

---

---

---

---

How should you balance content and commerce? The convergence of content and commerce is simplifying the path to purchase and shortening the sales cycle. Join our retailers, who have seen successful creating and managing content, as they walk through their journey. Don’t think content can be a revenue driver? Think again.

• How are you using content as a retention driver?

• Curation vs. endless aisle: what is your content curation model? Is it a combination of both?

• Are consumers looking for curated content? Or more space and more inventory?

• What types of content are you using?

• Can commerce companies really integrate content without impacting conversion?

• How can the ecommerce experience integrate content effectively?

• How can you create content that is easily digestible by consumers?

---

---

---

---

Mobile can serve as a the “multi-channel” glue – helping to bring experiences and channels together in so many ways. Our retailers take a look at their use of mobile within their larger omni-channel strategies, and present their results and programs to you.

• What are you doing from an omni-channel perspective?

• How is mobile the unifier/ connecting device for omni-channel? Has this become a reality?

• How are you integrating content into the store?

• How can you use the strength of each channel (you can personalize differently in-store vs online, online you can create blogs, use rich content, etc.)?

• What does omni-channel really mean today (trying to offer the same experience or use the unique strengths of each channel)?

---

---

---

---

---

Head to the social lounges in the exhibition hall to mix it up with executives who can give you free advice about areas affecting your business. Each host will tackle a different problem area in retail.

Topic: Multi-Channel Attribution And Budgeting
Hosted By: Roy Steves, Sr. Marketing Manager, evo

---

The Internet has changed substantially over the past few decades, and particularly over the past few years. Infrastructure has evolved, delivery media has evolved, software has evolved, browsers have evolved, and web sites have evolved. Visors have expectations that pages should load faster, eCommerce departments want to drive higher conversions, and IT teams are challenged with finding the optimal tradeoff between performance and rich experiences. The truth is that web performance is a maze and the internet is a jungle.

Join us as we reveal five dirty little secrets of web performance and how you can use this data to improve conversations with your IT team on delivering a better user experience.

• Every user gets a different experience

• Most metrics don’t represent real life

• Averages obscure the truth

• User perception matters more than numbers

• Metrics can lie

---

It’s no secret that the retail industry is going through a dramatic shift as the world of digital and brick and mortar collide at an accelerating rate. At the center of this shift is still the critical element that unifies the retail industry, the shopper. Now the shopper can be even more the focus of the retailer as the new era of Individualized Commerce provides the platform, tools, and insights to finally leverage shopper related Big Data in real time. Find out how Individualized Commerce has already taken hold in some verticals, what you can learn from their successes, and how you can prepare for this shift.

---

John Napieralski, former VP Digital Optimization and Analytics at NeimanMarcus.com and an early pioneer in e-commerce and omni-channel, will show you how to invest intelligently in innovation and use data to drive significant advantages. John will show why data should be a first class citizen in your organization, why Man Machine wins over Man vs. Machine, and why, despite your data not being perfect, you should not wait to begin working with it. John's talk will include examples of technologies, tests and results that have powered NeimanMarcus.com to be responsible for over 25% of Neiman Marcus's revenues.

---

In this session gain a never-before-seen view of online performance that connects behavioral data with POS, revealing how a precise understanding of online business performance can transform how companies create and execute retail strategy.

---

In an ideal world, consumers would form an orderly line and march down the purchase path allowing you to anticipate their every step. Today’s consumer, however, has other plans. They will use multiple devices to research potential purchases. They will demand a seamless multi-channel shopping experience. They will expect you to deliver timely, relevant and personalized content that convinces them you are the brand that gets their dollars.

Join Sean Brady, President of Americas at Emarsys, is this session, and you will learn how to:
• Control the chaos by reexamining the customer journey a

• Focus on the data that will increase repeat sales and increase loyalty

• Transform existing automated programs to boost sales and engagement

---

Head to the social lounges in the exhibition hall to mix it up with executives who can give you free advice about areas affecting your business. Each host will tackle a different problem area in retail.

Hosted By: Roy Steves, Sr. Marketing Manager, evo

Many brick and mortar retailers have created sophisticated omnichannel features, but are facing headwinds because digital teams and store teams have divergent goals, and worse, view each other as competition. For example, a "buy online pickup in store" program may be exciting for the digital team if the sale counts against their P&L, but the store team could be begrudgingly fulfilling those orders if they view them as a "lost sale for the store". Anshuman will discuss how retail leaders can head these situations off at the pass by creating incentive/reporting/kpi structures that eliminate this tension and instead get digital and store teams rowing together.

---

There are multiple ways to orchestrate and execute tests.
Our panelists discuss test structure and elements and pain points they’ve encountered throughout the testing process, so that you can get the most out of your programs.

• What are you testing first? How did you create a hierarchy?

• How are you structuring and executing your tests?

• What elements are you reviewing for tests?

• What are you doing with the test results?

---

---

---

---

Selling online through your web store already has its challenges. Imagine selling on multiple marketplaces such as eBay, Amazon, Rakuten and others. Nonetheless, having a enterprise level multi-channel strategy can certainly benefit your brand but careful planning, technology integration and operational measures must be in place before going that route. With over 14 years of online experience as a multi-channel retailer & General Manager of Global Marketplaces at BeyondTheRack.com, Alaa Hassan shares three key points ( bonus tools) that must be considered in order to succeed:

• Every marketplace needs a strategy (Catalog, Pricing, Branding, Marketing)

• Technology is key (Inventory, Order management, Logistics)

• Meeting customer expectations (Managing your reputation, Following marketplace policies, Delivering top notch service)

---

Growth hacking is one of the hottest new trends in online marketing. Learn how you can employ Growth Hacking principles to drive explosive growth for your brand. This session will provide real life strategies that you can put into practice today to leverage your content to identify awesome opportunities for incremental traffic and revenue. Find out how to harness the power of innovative technology to work harder for you and how to use the fundamentals of SEO, content marketing and UX optimization to find immediate wins that will propel your site’s growth.

---

This session describes how Jonathan Wu, Co-founder and COO of Touch of Modern, a members-only ecommerce website and app focused on selling lifestyle products, fashion, and accessories to men, grew from $6 million in sales to $90 million without a corresponding increase in operational staff or technology. Jonathan will share how he applied a "Lean Operations" approach to achieve industry leading margins, while not expanding back office investments.

---

Head to the social lounges in the exhibition hall to mix it up with executives who can give you free advice about areas affecting your business. Each host will tackle a different problem area in retail.

Hosted By: Roy Steves, Sr. Marketing Manager, evo

Let’s take a look at how shipping and fulfillment can impact the customer experience. This panel highlights some of the key ways to keep your customers satisfied – and talks about all things shipping – from speed to pricing to overall logistics.

• How is the speed of delivery accelerating in today’s market?

• How does that influence your deliver model? And do customers actually care about this?

• How much will customers care in the future?

• Do you provide free shipping?

• How is packaging a factor in terms of delivery? And pricing logistics?

---

---

---

---

This is perhaps the most fun you’ll have at the conference. Led by eCommerce masters of industry, you’ll be in an exciting, fast-paced gameshow-like session where the audience (that means YOU) share what is working in eCommerce. A mix of lightning round game show, audience participation and quick witted MCs – you’ll enjoy a rare combination of laughter and learning.

---

---

Where’s your future growth coming from? International markets. How can you scale your business and identify how to succeed? Our panelists will lay out their international game plan, tackling answers to questions such as:

• Are you buying keywords in other markets? Why or why not? And is Google the right keyword engine in certain markets?

• How are you handling pricing discrepancies in international markets?

• How are you handling returns? If your site says free returns, are you honoring that internationally?

• What are big deal days (like Black Friday) –do your international customers have similar deal days?

• How much translation do you do (for all markets or just your top markets)?

• What are the key drivers in these markets?

• What are effective ways to market/acquire customers?

• And what kind of staffing do you need to support this?

---

---

---

After experiencing tremendous growth online since launching two years ago, we made the decision to start work on a brick and mortar retail offering in 2015. Dominique and Mike will take you through the data they used to make this decision. They’ll take you through the strawman work that needed to be done for the retail presentation as well as the system work that went into supporting the initiative. Finally, they’ll talk about what we experienced post-launch as well as how to use data to iterate for the future.

---

---

With online-to-offline sales forecast to represent an even higher percentage of overall retail spend in 2016, retailers will be under significant pressure to deploy new ways of seamlessly personalizing experiences across every digital and physical touchpoint in the customer journey. In fact, use of the latest customer-centric technologies to enable these capabilities will be an unavoidable imperative for retailers that wish to remain relevant during the next evolution of digital engagement. Drawing on his research at Forrester, Principal Analyst Brendan Witcher will reveal actionable insights for achieving eCommerce success through personalization within the coming retail environment by discussing:

• How to prepare for the move of personalization as a function of segmentation to one of individualization

• What the four pillars of Personalization 2.0 are and how to structure your 2016 technology investments to achieve them

• Which technology-based strategies retailers should focus on for personalizing physical store engagements

---

• B2B Meet-Up
Hosted By Marta Dalton, Director eCommerce, Coca Cola

• Apparel, Accessories & Softline Goods Meet-Up
Hosted By Eileen Shulock, VP eCommerce, Kirna Zabete

• Home & Hardline Goods, Consumer Electronics Meet-Up
Hosted By Christy Rogers, Executive Director Digital Customer Experience, Dell

• Specialty & Discount Merchants Meet-Up
Hosted By Alex Banys, Director eCommerce, Swiss Army

• Mass Merchant Meet-Up

• Consumer Goods, Brands & Manufacturers Meet-Up
Hosted By Kimberly Tobman, VP Global Communications, JUSTFAB, Tari Huddleston, Director eCommerce Jeanswear, VF Corporation

• Travel, Leisure & Auto Meet-Up

---

---

---

---

---

---

Shipping costs are a critical issue that affects every company's ROI. With annual rate increases, new surcharges and new carrier products being introduced every year, finding the cheapest shipping option can be a significant challenge. This session will cover five shipping tactics that every organization should implement immediately to lower costs.

• Get specifics about the different tools that will help you rate shop across multiple carriers

• Find out if dimensional weight (DIM) pricing is hurting your bottom line

• Discover packaging strategies that will increase your profits today

• Plus much more

---

This is perhaps the most fun you’ll have at the conference. Led by eCommerce masters of industry, you’ll be in an exciting, fast-paced gameshow-like session where the audience (that means YOU) share what is working in eCommerce. A mix of lightning round game show, audience participation and quick witted MCs – you’ll enjoy a rare combination of laughter and learning.

In order to continue the company’s rapid growth in the years ahead, Build.com wants to move up the funnel and be a place that people come for inspiration, and they have developed a robust content strategy to get them there. At the center of this content strategy is user-generated content (UGC)--customer stories and people’s project experiences--that serves as unbiased inspiration from customers for customers.

Build.com owns the content and may repurpose it across any channel. One strategy in particular focuses on appealing visuals and using the customer stories as fuel for Facebook, Twitter, Instagram, and Pinterest efforts. Click-through rates from social are nearly 3 times higher with UGC than standard, traditional brand-generated content. The goal is to generate a lead that Build.com may then remarket to, and they are seeing a large amount of success generating leads from the striking and shareable content that drives traffic back to their site. Using Pinterest promotion of Rivet-generated Before & After stories as an example, not only are the CTRs much higher, but the cost per click is the lowest, making it the most affordable format of content.

• Discover how to collect shigh quality customer photos via a multi-channel approach

• Realize how to leverage customer photos to boost social engagement and drive traffic to their web site

• Determine how UGC paves the way to storytelling around the Build.com brand

• See how to incorporate UGC into the shopping experience and lengthens the purchase window

---

After experiencing tremendous growth online since launching two years ago, we made the decision to start work on a brick and mortar retail offering in 2015. Dominique and Mike will take you through the data they used to make this decision. They’ll take you through the strawman work that needed to be done for the retail presentation as well as the system work that went into supporting the initiative. Finally, they’ll talk about what we experienced post-launch as well as how to use data to iterate for the future.

---

---

---

• B2B Meet-Up
Hosted By Marta Dalton, Director eCommerce, Coca Cola

• Apparel, Accessories & Softline Goods Meet-Up
Hosted By Eileen Shulock, VP eCommerce, Kirna Zabete

• Home & Hardline Goods, Consumer Electronics Meet-Up
Hosted By Christy Rogers, Executive Director Digital Customer Experience, Dell

• Specialty & Discount Merchants Meet-Up

• Mass Merchant Meet-Up

• Consumer Goods, Brands & Manufacturers Meet-Up
Hosted By Kimberly Tobman, VP Global Communications, JUSTFAB, Tari Huddleston, Director eCommerce Jeanswear, VF Corporation

• Travel, Leisure & Auto Meet-Up