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John Napieralski

Retail and Digital Consultant
BloomReach

John is a Retail eCommerce and digital expert and industry thought leader. He was a pioneer in digital starting in 1995 as a lead in the Accenture ICE Lab (Internet Center of Excellence) and implemented early Omni-Channel retail solutions in the 1990s. For the past several years he created and led teams in Analytics, Big Data, and Optimization that drove significant revenue increases at two of the premier and leading retailers in digital and Omni-Channel, first at Williams-Sonoma and most recently at Neiman Marcus where he was the VP of Site Optimization and Analytics. During his tenure he developed a series of new industry innovations through alpha partnerships with leading technology companies that led to the creation new product lines and capabilities. Today he serves as an independent digital consultant focusing on strategy and product roadmaps.

John is a graduate of Stanford University with a degree in Industrial Engineering.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

16:20 Prove It! - Data Driven Digital Innovations

John Napieralski, former VP Digital Optimization and Analytics at NeimanMarcus.com and an early pioneer in e-commerce and omni-channel, will show you how to invest intelligently in innovation and use data to drive significant advantages. John will show why data should be a first class citizen in your organization, why Man Machine wins over Man vs. Machine, and why, despite your data not being perfect, you should not wait to begin working with it. John's talk will include examples of technologies, tests and results that have powered NeimanMarcus.com to be responsible for over 25% of Neiman Marcus's revenues.