Email Marketing & CRM Summit - Monday Feb. 22nd

Networking Breakfast & Registration

Welcome Remarks & Benchmarking Study

Chairperson’s Opening Remarks

Despite being one of the most crucial sales channels for Ecommerce, the email channel for many companies has become stagnant. This session will discuss how the Chief Digital Officer for Boot Barn started over again to assess the email program from scratch and then rebuild the channel into its largest sales channel in six months. Topics covered include initial assessment, channel attribution, segmentation, testing, integration to direct mail programs, and integration to site personalization.

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Silver Star Brands, a company that manages six brands, had their biggest email initiative in 2015 - to increase relevancy. They’ve always built their plans based on past experience, past results, and merchandising initiatives. In addition everything they did was one-size-fits all. What they wanted to do was be smarter about their email. Working with a partner, they used data science in support of building their email marketing calendars, and to help support various merchandising initiatives by targeting specific audiences. Through this partnership Silver Star Brands saw up to a 25% lift in engagement and revenue. Now you have the change to listen to their story.

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Relevancy is key with getting your emails opened. And this panel is all about how to demonstrate relevancy to new and current customers. We’ll talk email strategy – from value proposition to delivery, and everything in between.

• What is the value that you can bring to the customer via email?

• How are you differentiating your offering?

• What is your value proposition to the customer?

• How did you create your value proposition?

• How does this play out in your email campaign?

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Get Your Email Challenges Solved By Expert Roundtable Moderators From:

Table 1: Beyond The Cart: Adding Incremental Revenue To Your Email Program
Moderator: Max Bennett, Co-Founder & VP Bluecore Labs, Bluecore
Retail Moderator: Matt Rude, Email Marketing Manager, Oriental Trading

Table 2: Grow Customer Value With Predictive Lifecycle & Retention Marketing
Moderator: Jamie Field, Account Executive, Windsor Circle
Retail Moderator: John Williams, Marketing Manager, USCutter

Table 3: How Pinterest Increased Customer Engagement & Revenue With Email Personalization
Moderator: Steve Dille, CMO, Spark Post
Retail Moderator: Seth Weisfeld, Engagement Manager, Pinterest


Table 4:The Future Of The Email Calendar
Moderator: Max Busselle, Senior Sales Director, Coherent Path
Retail Moderator: Jennifer Heim, Director Customer Marketing, Silver Star Brands


Table 5: Insights Into Effective Email Subject Lines
Moderator: GB Heidarson, CEO, eDataSource


Table 6: The Role Of Email In World-Class User Engagement
Moderator: David Rangel, VP Marketing, Iterable
Retail Moderator: Mindy Welford, Email and Customer Relationship Manager, Spring

Table 7: Going Beyond CRM, Bringing Programmatic To Email
Moderator: Scott Treske, Director of Sales, Email, Criteo

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Morning Coffee & Refreshments

Data is the foundation for all personalization programs, especially email. This session take a looks at the types of data you should be using, how to collect that data, and how to put that data into action. You can better target and create meaningful engagement through your email after leaving this panel discussion.

• Learning what’s impactful and meaningful in terms of data

• Identifying key attributes that are important to personalize

• Getting the data from a technology standpoint

• Working through IT challenges to ensure its campaignable

• Automating your campaign using that data to create individualized communication instead of mass blast ones

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Learn the impact of email marketing on overall ecommerce B2C business. With an online sales revenue increase of over 140% year over year, snakeriverfarms.com has utilized triggered emails as well as personalized broadcast emails to grow their presence in the perishable online food shopping market with an email revenue increase of 766%.

• Learn why email is a key driver of revenue for B2C brands.

• Identify key initiatives to market your brand

• Create the right content to engage your customers

• Get personal, why it matters and why it works

• Can there be too much? Don’t be afraid to send more, more is good

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Get Your Email Challenges Solved By Expert Roundtable Moderators From:

Table 1: Beyond The Cart: Adding Incremental Revenue To Your Email Program
Moderator: Max Bennett, Co-Founder & VP Bluecore Labs, Bluecore
Retail Moderator: Matt Rude, Email Marketing Manager, Oriental Trading

Table 2: Grow Customer Value With Predictive Lifecycle & Retention Marketing
Moderator: Jamie Field, Account Executive, Windsor Circle
Retail Moderator: John Williams, Marketing Manager, USCutter

Table 3: How Pinterest Increased Customer Engagement & Revenue With Email Personalization
Moderator: Steve Dille, CMO, Spark Post
Retail Moderator: Seth Weisfeld, Engagement Manager, Pinterest


Table 4:The Future Of The Email Calendar
Moderator: Max Busselle, Senior Sales Director, Coherent Path
Retail Moderator: Jennifer Heim, Director Customer Marketing, Silver Star Brands


Table 5: Insights Into Effective Email Subject Lines
Moderator: GB Heidarson, CEO, eDataSource


Table 6: The Role Of Email In World-Class User Engagement
Moderator: David Rangel, VP Marketing, Iterable
Retail Moderator: Mindy Welford, Email and Customer Relationship Manager, Spring

Table 7: Going Beyond CRM, Bringing Programmatic To Email
Moderator: Scott Treske, Director of Sales, Email, Criteo

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Lunch & Networking

How can you use content to create a great and easy customer experience that drives loyalty? That’s what’s on our panelists minds everyday. They’ll talk through their individual content strategies – moving from product based content creation to different types of site content, UGC, blogs, and much more. Leave this session with tons of ideas for creating and managing content in the most effective way possible.

• How is content treated within your company? Is it siloed?

• Where does it live – on your site, on a blog, where?

• Are you moving away from hosting content outside of your site?

• How can you make sure it aligns with marketing so it can be maximized?

• How are you taking content traffic and bringing it into a sales channel?

• How are you integrating UGC and using it to your advantage (helping customers make purchases at point of sale, etc.)?

• Are there cost per click opportunities? Or do you use it as part of display ads?

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Get Your Email Challenges Solved By Expert Roundtable Moderators From:

Table 1: Beyond The Cart: Adding Incremental Revenue To Your Email Program
Moderator: Max Bennett, Co-Founder & VP Bluecore Labs, Bluecore
Retail Moderator: Matt Rude, Email Marketing Manager, Oriental Trading

Table 2: Grow Customer Value With Predictive Lifecycle & Retention Marketing
Moderator: Jamie Field, Account Executive, Windsor Circle
Retail Moderator: John Williams, Marketing Manager, USCutter

Table 3: How Pinterest Increased Customer Engagement & Revenue With Email Personalization
Moderator: Steve Dille, CMO, Spark Post
Retail Moderator: Seth Weisfeld, Engagement Manager, Pinterest


Table 4:The Future Of The Email Calendar
Moderator: Max Busselle, Senior Sales Director, Coherent Path
Retail Moderator: Jennifer Heim, Director Customer Marketing, Silver Star Brands


Table 5: Insights Into Effective Email Subject Lines
Moderator: GB Heidarson, CEO, eDataSource


Table 6: The Role Of Email In World-Class User Engagement
Moderator: David Rangel, VP Marketing, Iterable
Retail Moderator: Mindy Welford, Email and Customer Relationship Manager, Spring

Table 7: Going Beyond CRM, Bringing Programmatic To Email
Moderator: Scott Treske, Director of Sales, Email, Criteo

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Afternoon Coffee & Refreshments/Conclusion Of Email & CRM Summit

Have you entered your nomination for the Email Best-In-Class Award? This is your chance to nominate either yourself or a retail peer. Winners will be honored during our reception on February 24th. Nominees will present their amazing programs during the conference!

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Have you entered your nomination for the Email Best-In-Class Award? This is your chance to nominate either yourself or a retail peer. Winners will be honored during our reception on February 24th. Nominees will present their amazing programs during the conference!

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Have you entered your nomination for the Email Best-In-Class Award? This is your chance to nominate either yourself or a retail peer. Winners will be honored during our reception on February 24th. Nominees will present their amazing programs during the conference!

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Conclusion Of Email & CRM Summit

Find others that share your budget and resources. Broken up by online revenue size, these sessions are a great way to start the show. Just bring a question (or challenge) and leave with answers from your direct peers. And you’ll do it with a cocktail in hand!

Group 1: 0-25 Million in online revenues – Hosted By Eileen Shulock, VP eCommerce, Kirna Zabete
Group 2: 25 – 100 Million in online revenues – Hosted By Michael Zuccato, Director Online Marketing, Sourcebooks
Group 3: 100 – 500 Million in online revenues – Hosted By Jonathan Wu, COO, Touch of Modern
Group 4: 500 Million in online revenues – Hosted By Morgan Chemij, Director NA Marketing, Hewlett Packard

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Conclusion Of Libations & Conversations

Join your fellow attendees at our kick-off reception. Just getting to the show? You’ll see us right out front, partying the night away! You’ll also get to sample fantastic California-based wines and food – what more could you ask for to start the conference?

Registration Closed