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Justin Parker

Director Retention Marketing
TheRealReal

Justin is responsible for email and mobile marketing, as well as lifecycle marketing programs, at The RealReal. He previously led loyalty and credit marketing at JCPenney, and has worked with various online and brick and mortar retailers, including Walmart, Disney and Epson.

Check out the incredible speaker line-up to see who will be joining Justin.

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Email Marketing & CRM Summit - Monday Feb. 22nd

Sunday, April 2nd, 2017

11:55 Email Personalization Panel Discussion: With Email Personalization, It’s All About The Data

Data is the foundation for all personalization programs, especially email. This session take a looks at the types of data you should be using, how to collect that data, and how to put that data into action. You can better target and create meaningful engagement through your email after leaving this panel discussion.

• Learning what’s impactful and meaningful in terms of data

• Identifying key attributes that are important to personalize

• Getting the data from a technology standpoint

• Working through IT challenges to ensure its campaignable

• Automating your campaign using that data to create individualized communication instead of mass blast ones