Email Marketing & CRM Summit - Monday Feb. 22nd

08:10 - 08:40 Networking Breakfast & Registration

Networking Breakfast & Registration

08:40 - 08:50 Welcome Remarks & Benchmarking Study

Welcome Remarks & Benchmarking Study

08:50 - 09:05 Chairperson’s Opening Remarks

Chairperson’s Opening Remarks

09:05 - 09:30 Keynote: Don’t Be Stagnant – Revitalize Your Email

Despite being one of the most crucial sales channels for Ecommerce, the email channel for many companies has become stagnant. This session will discuss how the Chief Digital Officer for Boot Barn started over again to assess the email program from scratch and then rebuild the channel into its largest sales channel in six months. Topics covered include initial assessment, channel attribution, segmentation, testing, integration to direct mail programs, and integration to site personalization.
Jon Kubo, Chief Digital Officer at Boot Barn

Jon Kubo

Chief Digital Officer
Boot Barn

09:30 - 09:55 Keynote: Use Data To Plan And Develop Marketing Email Calendars

Silver Star Brands, a company that manages six brands, had their biggest email initiative in 2015 - to increase relevancy. They’ve always built their plans based on past experience, past results, and merchandising initiatives. In addition everything they did was one-size-fits all. What they wanted to do was be smarter about their email. Working with a partner, they used data science in support of building their email marketing calendars, and to help support various merchandising initiatives by targeting specific audiences. Through this partnership Silver Star Brands saw up to a 25% lift in engagement and revenue. Now you have the change to listen to their story.
Jennifer Heim, Director Customer Marketing at Silver Star Brands

Jennifer Heim

Director Customer Marketing
Silver Star Brands

Relevancy is key with getting your emails opened. And this panel is all about how to demonstrate relevancy to new and current customers. We’ll talk email strategy – from value proposition to delivery, and everything in between.

• What is the value that you can bring to the customer via email?

• How are you differentiating your offering?

• What is your value proposition to the customer?

• How did you create your value proposition?

• How does this play out in your email campaign?



Bendee Anzures, Executive Director, Customer Database Marketing at Beachbody

Bendee Anzures

Executive Director, Customer Database Marketing
Beachbody

Jennifer Heim, Director Customer Marketing at Silver Star Brands

Jennifer Heim

Director Customer Marketing
Silver Star Brands

Jason Scoggins, Director 1:1 Marketing at JCPenney

Jason Scoggins

Director 1:1 Marketing
JCPenney

Get Your Email Challenges Solved By Expert Roundtable Moderators From:

Table 1: Beyond The Cart: Adding Incremental Revenue To Your Email Program
Moderator: Max Bennett, Co-Founder & VP Bluecore Labs, Bluecore
Retail Moderator:
Matt Rude, Email Marketing Manager, Oriental Trading

Table 2: Grow Customer Value With Predictive Lifecycle & Retention Marketing
Moderator:
Jamie Field, Account Executive, Windsor Circle
Retail Moderator:
John Williams, Marketing Manager, USCutter

Table 3: How Pinterest Increased Customer Engagement & Revenue With Email Personalization
Moderator:
Steve Dille, CMO, Spark Post
Retail Moderator:
Seth Weisfeld, Engagement Manager, Pinterest


Table 4:The Future Of The Email Calendar
Moderator:
Max Busselle, Senior Sales Director, Coherent Path
Retail Moderator:
Jennifer Heim, Director Customer Marketing, Silver Star Brands


Table 5: Insights Into Effective Email Subject Lines
Moderator:
GB Heidarson, CEO, eDataSource


Table 6: The Role Of Email In World-Class User Engagement
Moderator:
David Rangel, VP Marketing, Iterable
Retail Moderator:
Mindy Welford, Email and Customer Relationship Manager, Spring

Table 7: Going Beyond CRM, Bringing Programmatic To Email
Moderator:
Scott Treske, Director of Sales, Email, Criteo

Jennifer Heim, Director Customer Marketing at Silver Star Brands

Jennifer Heim

Director Customer Marketing
Silver Star Brands

Matt Rude, Email Marketing Manager at Oriental Trading

Matt Rude

Email Marketing Manager
Oriental Trading

David Rangel, VP Marketing at Iterable

David Rangel

VP Marketing
Iterable

Max Bennett, Co-Founder & VP Bluecore Labs at Bluecore

Max Bennett

Co-Founder & VP Bluecore Labs
Bluecore

Mindy Welford

Email and Customer Relationship Manager
Spring

Scott Treske

Director of Sales, Email
Criteo

Jamie Field, Account Executive at Windsor Circle

Jamie Field

Account Executive
Windsor Circle

John Williams, Marketing Manager at USCutter

John Williams

Marketing Manager
USCutter

Steve Dille, CMO at Spark Post

Steve Dille

CMO
Spark Post

Seth Weisfeld, Engagement Manager at Pinterest

Seth Weisfeld

Engagement Manager
Pinterest

GB Heidarson, CEO at eDataSource

GB Heidarson

CEO
eDataSource

Max Busselle, Senior Sales Director at Coherent Path

Max Busselle

Senior Sales Director
Coherent Path

11:25 - 11:55 Morning Coffee & Refreshments

Morning Coffee & Refreshments
Data is the foundation for all personalization programs, especially email. This session take a looks at the types of data you should be using, how to collect that data, and how to put that data into action. You can better target and create meaningful engagement through your email after leaving this panel discussion.

• Learning what’s impactful and meaningful in terms of data

• Identifying key attributes that are important to personalize

• Getting the data from a technology standpoint

• Working through IT challenges to ensure its campaignable

• Automating your campaign using that data to create individualized communication instead of mass blast ones

Bendee Anzures, Executive Director, Customer Database Marketing at Beachbody

Bendee Anzures

Executive Director, Customer Database Marketing
Beachbody

Victor Castro, Director eCommerce at Zachy's

Victor Castro

Director eCommerce
Zachy's

Justin Parker, Director Retention Marketing at TheRealReal

Justin Parker

Director Retention Marketing
TheRealReal

Jamie Braxton, Marketing Manager at US Mattress

Jamie Braxton

Marketing Manager
US Mattress

Stephen Yu, Associate Principal, Analytics & Insights Practice Lead at eClerx

Stephen Yu

Associate Principal, Analytics & Insights Practice Lead
eClerx

12:25 - 12:50 Raising The Steaks On Email Marketing. Effectively Targeting Your Customers To Meat Their Needs!

Learn the impact of email marketing on overall ecommerce B2C business. With an online sales revenue increase of over 140% year over year, snakeriverfarms.com has utilized triggered emails as well as personalized broadcast emails to grow their presence in the perishable online food shopping market with an email revenue increase of 766%.

• Learn why email is a key driver of revenue for B2C brands.

• Identify key initiatives to market your brand

• Create the right content to engage your customers

• Get personal, why it matters and why it works

• Can there be too much? Don’t be afraid to send more, more is good

Annella Kelso, eCommerce Customer Success Manager at Snake River Farms

Annella Kelso

eCommerce Customer Success Manager
Snake River Farms

Get Your Email Challenges Solved By Expert Roundtable Moderators From:

Table 1: Beyond The Cart: Adding Incremental Revenue To Your Email Program
Moderator: Max Bennett, Co-Founder & VP Bluecore Labs, Bluecore
Retail Moderator:
Matt Rude, Email Marketing Manager, Oriental Trading

Table 2: Grow Customer Value With Predictive Lifecycle & Retention Marketing
Moderator:
Jamie Field, Account Executive, Windsor Circle
Retail Moderator:
John Williams, Marketing Manager, USCutter

Table 3: How Pinterest Increased Customer Engagement & Revenue With Email Personalization
Moderator:
Steve Dille, CMO, Spark Post
Retail Moderator:
Seth Weisfeld, Engagement Manager, Pinterest


Table 4:The Future Of The Email Calendar
Moderator:
Max Busselle, Senior Sales Director, Coherent Path
Retail Moderator:
Jennifer Heim, Director Customer Marketing, Silver Star Brands


Table 5: Insights Into Effective Email Subject Lines
Moderator:
GB Heidarson, CEO, eDataSource


Table 6: The Role Of Email In World-Class User Engagement
Moderator:
David Rangel, VP Marketing, Iterable
Retail Moderator:
Mindy Welford, Email and Customer Relationship Manager, Spring

Table 7: Going Beyond CRM, Bringing Programmatic To Email
Moderator:
Scott Treske, Director of Sales, Email, Criteo

Jennifer Heim, Director Customer Marketing at Silver Star Brands

Jennifer Heim

Director Customer Marketing
Silver Star Brands

Matt Rude, Email Marketing Manager at Oriental Trading

Matt Rude

Email Marketing Manager
Oriental Trading

David Rangel, VP Marketing at Iterable

David Rangel

VP Marketing
Iterable

Max Bennett, Co-Founder & VP Bluecore Labs at Bluecore

Max Bennett

Co-Founder & VP Bluecore Labs
Bluecore

Mindy Welford

Email and Customer Relationship Manager
Spring

Scott Treske

Director of Sales, Email
Criteo

Jamie Field, Account Executive at Windsor Circle

Jamie Field

Account Executive
Windsor Circle

John Williams, Marketing Manager at USCutter

John Williams

Marketing Manager
USCutter

Steve Dille, CMO at Spark Post

Steve Dille

CMO
Spark Post

Seth Weisfeld, Engagement Manager at Pinterest

Seth Weisfeld

Engagement Manager
Pinterest

GB Heidarson, CEO at eDataSource

GB Heidarson

CEO
eDataSource

Max Busselle, Senior Sales Director at Coherent Path

Max Busselle

Senior Sales Director
Coherent Path

13:30 - 14:30 Lunch & Networking

Lunch & Networking

14:30 - 15:00 Content Panel Discussion: Using Content In Different Forms, Managing It Wisely And Gaining Loyal Customers

How can you use content to create a great and easy customer experience that drives loyalty? That’s what’s on our panelists minds everyday. They’ll talk through their individual content strategies – moving from product based content creation to different types of site content, UGC, blogs, and much more. Leave this session with tons of ideas for creating and managing content in the most effective way possible.

• How is content treated within your company? Is it siloed?

• Where does it live – on your site, on a blog, where?

• Are you moving away from hosting content outside of your site?

• How can you make sure it aligns with marketing so it can be maximized?

• How are you taking content traffic and bringing it into a sales channel?

• How are you integrating UGC and using it to your advantage (helping customers make purchases at point of sale, etc.)?

• Are there cost per click opportunities? Or do you use it as part of display ads?

Mark Fiske, VP Channel Marketing at Ancestry.com

Mark Fiske

VP Channel Marketing
Ancestry.com

Tari Huddleston, Director eCommerce VP Jeanswear at VF Corporation

Tari Huddleston

Director eCommerce VP Jeanswear
VF Corporation

Brad O’Brien, Director of Social at 3QDigital

Brad O’Brien

Director of Social
3QDigital

Get Your Email Challenges Solved By Expert Roundtable Moderators From:

Table 1: Beyond The Cart: Adding Incremental Revenue To Your Email Program
Moderator: Max Bennett, Co-Founder & VP Bluecore Labs, Bluecore
Retail Moderator:
Matt Rude, Email Marketing Manager, Oriental Trading

Table 2: Grow Customer Value With Predictive Lifecycle & Retention Marketing
Moderator:
Jamie Field, Account Executive, Windsor Circle
Retail Moderator:
John Williams, Marketing Manager, USCutter

Table 3: How Pinterest Increased Customer Engagement & Revenue With Email Personalization
Moderator:
Steve Dille, CMO, Spark Post
Retail Moderator:
Seth Weisfeld, Engagement Manager, Pinterest


Table 4:The Future Of The Email Calendar
Moderator:
Max Busselle, Senior Sales Director, Coherent Path
Retail Moderator:
Jennifer Heim, Director Customer Marketing, Silver Star Brands


Table 5: Insights Into Effective Email Subject Lines
Moderator:
GB Heidarson, CEO, eDataSource


Table 6: The Role Of Email In World-Class User Engagement
Moderator:
David Rangel, VP Marketing, Iterable
Retail Moderator:
Mindy Welford, Email and Customer Relationship Manager, Spring

Table 7: Going Beyond CRM, Bringing Programmatic To Email
Moderator:
Scott Treske, Director of Sales, Email, Criteo

Jennifer Heim, Director Customer Marketing at Silver Star Brands

Jennifer Heim

Director Customer Marketing
Silver Star Brands

Matt Rude, Email Marketing Manager at Oriental Trading

Matt Rude

Email Marketing Manager
Oriental Trading

David Rangel, VP Marketing at Iterable

David Rangel

VP Marketing
Iterable

Max Bennett, Co-Founder & VP Bluecore Labs at Bluecore

Max Bennett

Co-Founder & VP Bluecore Labs
Bluecore

Mindy Welford

Email and Customer Relationship Manager
Spring

Scott Treske

Director of Sales, Email
Criteo

Jamie Field, Account Executive at Windsor Circle

Jamie Field

Account Executive
Windsor Circle

John Williams, Marketing Manager at USCutter

John Williams

Marketing Manager
USCutter

Steve Dille, CMO at Spark Post

Steve Dille

CMO
Spark Post

Seth Weisfeld, Engagement Manager at Pinterest

Seth Weisfeld

Engagement Manager
Pinterest

GB Heidarson, CEO at eDataSource

GB Heidarson

CEO
eDataSource

Max Busselle, Senior Sales Director at Coherent Path

Max Busselle

Senior Sales Director
Coherent Path

15:40 - 16:10 Afternoon Coffee & Refreshments/Conclusion Of Email & CRM Summit

Afternoon Coffee & Refreshments/Conclusion Of Email & CRM Summit

16:10 - 16:25 eTail Best-In-Class Award Finalists Presentation

Have you entered your nomination for the Email Best-In-Class Award? This is your chance to nominate either yourself or a retail peer. Winners will be honored during our reception on February 24th. Nominees will present their amazing programs during the conference!

Reed Pankratz, Sr. Digital Brand Email Strategist at Finish Line

Reed Pankratz

Sr. Digital Brand Email Strategist
Finish Line

16:25 - 16:40 eTail Best-In-Class Award Finalists Presentation

Have you entered your nomination for the Email Best-In-Class Award? This is your chance to nominate either yourself or a retail peer. Winners will be honored during our reception on February 24th. Nominees will present their amazing programs during the conference!
Ryan Linders, VP CRM & Loyalty at Sally Beauty Supply

Ryan Linders

VP CRM & Loyalty
Sally Beauty Supply

16:40 - 16:59 eTail Best-In-Class Award Finalists Presentation

Have you entered your nomination for the Email Best-In-Class Award? This is your chance to nominate either yourself or a retail peer. Winners will be honored during our reception on February 24th. Nominees will present their amazing programs during the conference!
Stephen Haffer, CIO/EVP of Marketing, eCommerce and Information Technology at American Signature, Inc.

Stephen Haffer

CIO/EVP of Marketing, eCommerce and Information Technology
American Signature, Inc.

16:59 - 17:00 Conclusion Of Email & CRM Summit

Conclusion Of Email & CRM Summit

17:00 - 17:59 Libations & Conversations (Retailer-Only): Connect With Retail Peers From Similar Sized Organizations

Find others that share your budget and resources. Broken up by online revenue size, these sessions are a great way to start the show. Just bring a question (or challenge) and leave with answers from your direct peers. And you’ll do it with a cocktail in hand!

Group 1: 0-25 Million in online revenues – Hosted By Eileen Shulock, VP eCommerce, Kirna Zabete
Group 2: 25 – 100 Million in online revenues – Hosted By Michael Zuccato, Director Online Marketing, Sourcebooks
Group 3: 100 – 500 Million in online revenues – Hosted By Jonathan Wu, COO, Touch of Modern
Group 4: 500 Million in online revenues – Hosted By Morgan Chemij, Director NA Marketing, Hewlett Packard

Jonathan Wu, COO at Touch of Modern

Jonathan Wu

COO
Touch of Modern

Mike Zuccato, Director Online Marketing at Sourcebooks

Mike Zuccato

Director Online Marketing
Sourcebooks

Morgan Chemij, Director NA Marketing at Hewlett Packard

Morgan Chemij

Director NA Marketing
Hewlett Packard

Eileen Shulock, VP eCommerce at Kirna Zabete

Eileen Shulock

VP eCommerce
Kirna Zabete

17:59 - 18:00 Conclusion Of Libations & Conversations

Conclusion Of Libations & Conversations

18:00 - 19:00 eTail Official Welcome Reception: A Taste Of California Hosted By Certona

Join your fellow attendees at our kick-off reception. Just getting to the show? You’ll see us right out front, partying the night away! You’ll also get to sample fantastic California-based wines and food – what more could you ask for to start the conference?


19:00 - 23:59 Registration Closed

Registration Closed