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Brad O’Brien

Director of Social
3QDigital

Brad joined 3Q as Director of Social after spending several years on the brand side at Provide Commerce & FTD companies. Brad has a strong background in Social, SEO, e-commerce, landing page and test optimizations, analytics, as well as production and promotion of digital content.

Check out the incredible speaker line-up to see who will be joining Brad.

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Email Marketing & CRM Summit - Monday Feb. 22nd

Sunday, April 2nd, 2017

14:30 Content Panel Discussion: Using Content In Different Forms, Managing It Wisely And Gaining Loyal Customers

How can you use content to create a great and easy customer experience that drives loyalty? That’s what’s on our panelists minds everyday. They’ll talk through their individual content strategies – moving from product based content creation to different types of site content, UGC, blogs, and much more. Leave this session with tons of ideas for creating and managing content in the most effective way possible.

• How is content treated within your company? Is it siloed?

• Where does it live – on your site, on a blog, where?

• Are you moving away from hosting content outside of your site?

• How can you make sure it aligns with marketing so it can be maximized?

• How are you taking content traffic and bringing it into a sales channel?

• How are you integrating UGC and using it to your advantage (helping customers make purchases at point of sale, etc.)?

• Are there cost per click opportunities? Or do you use it as part of display ads?