Main Conference Day Three - Thursday Feb. 25th

08:00 AM - 08:25 AM Networking Breakfast For All Attendees

Networking Breakfast For All Attendees

08:25 AM - 08:40 AM Chairperson’s Remarks

Al Lalani, Chief Strategist, Social Annex
Chairperson’s Remarks

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Al Lalani

Chief Strategist
Social Annex
How is mobile evolving today? How can you exceed customer expectations considering the rate of change with mobile usage? Our keynote panelists, heads of mobile across a diverse set of verticals discuss the mobile landscape of the future. Take advantage of new opportunities in mobile, as well as ways to better engage your customers to drive conversions. Learn about the mobile world of tomorrow while developing tactics to significantly increase your bottom line.


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David Katz

SVP Product Management and Design
Fanatics
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Amit Shah

SVP Online Marketing , Mobile, Social
1800Flowers
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Andrea Grant

Director Digital Marketing
Cabela's
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Amber Otero

VP Interactive, User Experience
QVC
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Michael Mace

VP Mobile Marketing
UserTesting

09:25 AM - 09:50 AM Keynote: Swiping Right With Millennials And Generation Z

Stan Pavlovsky, President, Allrecipes.com
With more than half of total internet time now happening via mobile devices, its critical brands learn to connect with consumers through content and advertising formats that are truly additive to the mobile experience. To do this successfully, retailers and brands are required to have a deep understanding of their target consumer’s immediate preferences, location, wants and needs – and then harness these highly granular, real time insights to drive touch points that are authentic, meaningful, and non-disruptive – and above all else, measurable. Join Stan Pavlovsky, Allrecipes President, to learn how Allrecipes’ recent transformation to world’s largest food-focused social network is providing the foundation to an innovative ‘always on’ social shopper native advertising platform where brands and retailers find success by being a genuine part of the community and conversation.


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Stan Pavlovsky

President
Allrecipes.com

09:50 AM - 10:05 AM Keynote: The Future Of Retail – How First-Party Data Is Redefining Customer Relationships & Accelerating Acquisition

Alex Yoder, CEO, Trueffect
In this customer profile, learn how Trueffect helped market leading global retailers leverage one of their most valuable assets – their own First-Party data – across the marketing ecosystem to accelerate customer acquisition and re-engage inactivate customers.

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Alex Yoder

CEO
Trueffect

10:05 AM - 10:30 AM Keynote Interactive Tutorial: Unlocking Instagram — Connecting In A Mobile-First World

Mike Hondorp, Brand Development Lead, Instagram
In this session, Instagram’s Mike Hondorp will showcase the most recent developments on the platform, and give an interactive overview on how e-commerce companies can reach target audiences where they are spending the bulk of their time — on mobile.

Learn how top-tier brands around the world have found success marketing to their core consumers on Instagram, with examples of results-oriented campaigns, the power of advertising with content native to Instagram’s visually inspired community and how retailers are leveraging the platform for full-funnel marketing objectives.

  • How to approach specific challenges retailers are facing on digital platforms and Instagram
  • Real life examples of retailers who are succeeding on the platform and specific best practices as to how to move the needle for your brand
  • What’s to come for Instagram, and how e-commerce companies can jump on these developments to reach their target buyers


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Mike Hondorp

Brand Development Lead
Instagram

10:30 AM - 11:00 AM Pre-Lunch Refreshment Break

Pre-Lunch Refreshment Break

Using mobile as a means to distribute content may not be top of mind for many marketers, but the opportunities to are endless. Driving engagement on mobile devices means not only an increase in traffic, but an increased likelihood for purchase. Turn your mobile strategy into a mobile content strategy, and see increases in ROI.

  • What are new strategies that you can use to make mobile a content channel?
  • Are you tapped into content like video, social and other channels to influence your organic mobile content strategy?
  • As mobile conversion is much lower than desktop, how do you use content to increase not only your visits, but also conversion?
  • As attribution is challenging with mobile, how can you learn which channel is best for which type of content?
  • How are you then driving customers down the purchase funnel ?

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Reid Greenberg

Director eCommerce & Consumer Engagement
Seventh Generation
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Val DuVernet

Sr. Program Manager - Content & Social Media Strategy
Advance Auto Parts
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Soofia Inayat

Senior Product Manager – Mobile
Moxie
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Clinton Wu

Director, Head of Global Apps & Games
Mattel

11:30 AM - 11:55 AM Keynote: Don’t Leave Money On The Table: Beyond The Rack’s Mobile Review

Richard Cohene, VP Marketing, Beyond The Rack
Mobile has the potential to change retail as we know it. Richard jumped on the mobile bandwagon early, and has the results to show it. As part of his responsibilities Richard leads Mobile/Tablet/web/ APP/ IOS and Android. Richard is predicting over 60% of their traffic will come from mobile this year, and he is taking advantage of it. He’ll show you how in this keynote case study presentation.
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Richard Cohene

VP Marketing
Beyond The Rack
What’s the real value of your social media strategy? The question of engagement vs. conversion is still a top question when thinking about putting together an effective social media program. Our panelists are completely focused on social communication with their customers. Learn how to develop the appropriate measurement strategies for your current and future social programs during this session.

• How should social be viewed (is it an acquisition channel)?
• What is the value of social interactions (should they have their own weight)?
• What is the value of social interactions in the attribution stream?
• If someone engages on social, what does that mean (their likelihood of becoming a customer of lifetime value)?
• Is there an industry norm that we are working towards in terms of valuing social?
• Does that really impact how you are driving revenue?
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Kimberly Tobman

VP Global Communications
JustFab
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Val DuVernet

Sr. Program Manager - Content & Social Media Strategy
Advance Auto Parts
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Christine Murphy

SVP Creative Lab
Studio 71

12:25 PM - 12:50 PM A Data-Driven Approach To Customer Retention, And Growth

Lior Abraham, Co-Founder, Interana
It just so happens that retail is leading the market in exploring new ways to drive engagement and sales through micro-targeted marketing, increase retention by tracking all interactions, and delight customers with better quality products. In this session, our head of products, Lior Abraham, will discuss ways behavioral analytics has helped retailers to develop strategies to attract new customers, fine-tune its offerings to maximize retention.

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Lior Abraham

Co-Founder
Interana
What do you think of when you think of social media? A social platform? A blog? Bringing the social experience into your site experience is a great way to engage customers while keeping them on your site, so you can convert them faster. This panel reviews how social can be integrated into your site, to encourage interactions between your customers and your brand.

  • How are you integrating social into your ecommerce experience?
  • What else do you do besides requesting “shares”?
  • Have you integrated social successfully into your loyalty program? How?
  • What have you done on your site to help integrate with your social channels?
  • How are you driving people to interact with you on your website via social channels?
  • How do you encourage people to be more social with you on your website?
  • How can you influence behavior with your customers and within their social circles?

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Reid Greenberg

Director eCommerce & Consumer Engagement
Seventh Generation
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Tracy Hermans

Digital Marketing Manager
Wet Seal
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Elaine Nagashima

Director Product
Stella & Dot

1:20 PM - 2:20 PM Lunch & Networking For All Attendees

Lunch & Networking For All Attendees

Track A: Mobile

2:20 PM - 2:45 PM Retailer Roundtable

Retailer Roundtable

Track B: Social

2:20 PM - 2:45 PM The Evolution of Social Advertising

Emily Dybwad, Global Digital Marketing Manager, Benefit Cosmetics
Social media is no longer social. It’s just media consumed via different apps and platforms. Facebook is a media platform (and they own Instagram), YouTube is a TV platform and Snapchat is breaking through with geo-targeted filters. In order to remain present on any of these platforms, it’s a necessity to advertise. In this session, Emily explores the expanded role of social advertising within a traditional digital campaign.

  • Checking out the landscape of social advertising
  • Reviewing new ad products from Facebook, Twitter, Instagram, YouTube
  • Case studies from select brands


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Emily Dybwad

Global Digital Marketing Manager
Benefit Cosmetics

Track A: Mobile

2:45 PM - 3:10 PM Retailer Roundtable

Retailer Roundtable

Track B: Social

2:45 PM - 3:10 PM Roundtable Discussion: How to Make The Most of Social Advertising

Track A: Mobile

3:10 PM - 11:59 PM Conclusion Of Day 3/Afternoon Networking & Refreshments Served

Conclusion Of Day 3/Afternoon Networking & Refreshments Served