Alex Yoder

Alex Yoder leads Trueffect with over 25 years of progressive responsibility as an accomplished marketing and advertising technology executive with a unique blend of general management, vision, operations, go to market, organizational change management and leadership development experience to drive growth and change. By connecting organizations with their core value proposition, defining aspirational goals and enthusiastically leading the charge, he has repeatedly reset businesses and consistently delivered new and sustained growth by building world-class teams and creating an environment for collaboration and challenge.

A Board Member for Trueffect since September 2009, he provided leadership and strategic counsel to the company through periods of fundraising, the hiring of a world class executive team and nearly 100% annual growth for the last two years prior to becoming CEO in May 2015. He joins Trueffect from Ebiquity, a leading global marketing and media analytics company and where he served as the CEO. Under his leadership, he led the turn-around of the North American business and its transformation to digital media management. Previously, he was the CEO of Webtrends for more than five years, leading it through a period of visionary makeover as it transitioned from a web analytics company into a customer-centric marketing automation firm. At Webtrends, he led a rapidly growing company achieving multiple awards for leadership and product development. His career also includes tenure in various senior positions at NetIQ and Omniture.