Emily Dybwad, Global Digital Marketing Manager at Benefit Cosmetics
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Emily Dybwad


Global Digital Marketing Manager
Benefit Cosmetics

Check out the incredible speaker line-up to see who will be joining Emily.

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Main Conference Day Three - Thursday Feb. 25th

Tuesday, January 2nd, 2018


14:20 The Evolution of Social Advertising

Social media is no longer social. It’s just media consumed via different apps and platforms. Facebook is a media platform (and they own Instagram), YouTube is a TV platform and Snapchat is breaking through with geo-targeted filters. In order to remain present on any of these platforms, it’s a necessity to advertise. In this session, Emily explores the expanded role of social advertising within a traditional digital campaign.

  • Checking out the landscape of social advertising
  • Reviewing new ad products from Facebook, Twitter, Instagram, YouTube
  • Case studies from select brands