eTail West 2016 (past event)
February 22 - 25, 2016
1.888.482.6012
Emily Dybwad
Global Digital Marketing Manager
Benefit Cosmetics
Check out the incredible speaker line-up to see who will be joining Emily.
Download The Latest AgendaMain Conference Day Three - Thursday Feb. 25th
Tuesday, January 2nd, 2018
14:20 The Evolution of Social Advertising
Social media is no longer social. It’s just media consumed via different apps and platforms. Facebook is a media platform (and they own Instagram), YouTube is a TV platform and Snapchat is breaking through with geo-targeted filters. In order to remain present on any of these platforms, it’s a necessity to advertise. In this session, Emily explores the expanded role of social advertising within a traditional digital campaign.
- Checking out the landscape of social advertising
- Reviewing new ad products from Facebook, Twitter, Instagram, YouTube
- Case studies from select brands