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Lior Abraham

Co-Founder
Interana

Mr. Lior Abraham is a Co-Founder of Interana, Inc. Mr. Abraham was instrumental in scaling Facebook's infrastructure from a few million users to over a billion, as well as bringing its most technically challenging products to market. This included building many of the back-end systems that powered Facebook, like the News Feed, and the real time comment stream for the first Obama Inauguration. He also built Facebook's most popular internal tools for data analysis. He previously worked for Veritas/Symantec.

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Main Conference Day Three - Thursday Feb. 25th

Tuesday, January 2nd, 2018

12:25 A Data-Driven Approach To Customer Retention, And Growth

It just so happens that retail is leading the market in exploring new ways to drive engagement and sales through micro-targeted marketing, increase retention by tracking all interactions, and delight customers with better quality products. In this session, our head of products, Lior Abraham, will discuss ways behavioral analytics has helped retailers to develop strategies to attract new customers, fine-tune its offerings to maximize retention.