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Amber Lee

VP Interactive, User Experience
QVC

Amber Otero was named vice president of interactive for QVC in 2015. In this role, Otero is responsible for developing and overseeing the execution of QVC’s interactive platform strategy. This includes accountability for developing the user interface design strategy and execution, user experience strategy, and definition of the roadmap for the company’s customer-facing interactive and social platforms, such as web and mobile apps. Since joining QVC in February 2014, Otero supported the creation of QVC’s first user experience and design organization and led the development of QVC’s digital experience and interactive platform refresh strategy. She has 15 years in experience design for interactive applications for the retail industry. Previous to QVC, Amber led user experience design for Ebay Enterprise and NCR Corporation, focused on ecommerce design services for Fortune 500 and Internet Retailer 200 companies.

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Main Conference Day Three - Thursday Feb. 25th

Tuesday, January 2nd, 2018

08:40 Keynote Mobile Innovation Panel Discussion: Optimizing The Overall Customer Experience For The Mobile Customer Through Innovation

How is mobile evolving today? How can you exceed customer expectations considering the rate of change with mobile usage? Our keynote panelists, heads of mobile across a diverse set of verticals discuss the mobile landscape of the future. Take advantage of new opportunities in mobile, as well as ways to better engage your customers to drive conversions. Learn about the mobile world of tomorrow while developing tactics to significantly increase your bottom line.