UX, Merchandising & Design Summit - Monday Feb. 22nd

08:30 - 08:55 Networking Breakfast & Registration

Networking Breakfast & Registration

08:55 - 09:05 Welcome Remarks & Benchmark Survey

Welcome Remarks & Benchmark Survey

09:05 - 09:20 Chairperson’s Opening Remarks

Craig Smith, Founder & CEO,Trinity Insight
Chairperson’s Opening Remarks

Craig Smith

Founder & CEO
Trinity Insight

09:20 - 09:45 Keynote: Leveraging Data To Create An Immersive Customer Experience

Kendall Hulet, SVP Product,Ancestry.com
As a leader with more than 20 years of experience preserving and aggregating data, Ancestry has become the largest family history and consumer genetics company. This session will explore the journey of leveraging anonymized data to understand customer behaviors, patterns and trends to influence re-designs, and iterating product design to meet customer needs from inception to the present-day mobile-first world. Kendall Hulet, SVP of product at Ancestry will breakdown the challenges, best practices and lessons learned in order to transform how you view, share, analyze and leverage data for optimal UX and UI and an immersive end-user experience.


Kendall Hulet

SVP Product

09:45 - 10:10 Keynote: 360° Customer Experience Optimization

Dominique Essig, VP Product Management & Customer Experience,Bonobos
In today’s fast paced and technologically supersaturated environment it is as important as ever to have focus on great multi-channel experiences. Customer expectations today are higher than ever—across devices and mediums— as customers want quality experiences at any touchpoint. The reality is that customers will only connect with a handful of brands, and brands that focus on great customer experiences are likely to trump their competition. Through Bonobos multiple channels—Guideshops, Digital experiences, and our our Customer Service Ninjas we are always evaluating and refining our customer experiences and relationships.


Dominique Essig

VP Product Management & Customer Experience

10:10 - 10:35 Keynote: Unlocking The Future Of Merchandising - Using Data And Customer Signals To Power Merchandising Decisions

Monal Patel, SVP & CBO,Unbxd Inc.
Customers aren’t getting any easier to understand. One of the primary challenges merchandisers face today is the ability to understand the customer ‘path to purchase’ and use data to offer them a fresh, curated experience.

In this session, we’ll talk about why data-driven merchandising is the future for merchandisers and how to read key metrics and customer signals to derive a site merchandising strategy that is predictive, real-time and guaranteed to drive conversions.


Monal Patel

Unbxd Inc.

Learn how experience meets customer expectation with a case study on how the largest home improvement retailer transformed a key category for the digital customer.
• Understanding where to prioritize
• Managing stakeholders
• Getting the most from your external partners
• A different twist on metrics, when site conversion is not the goal


Carol Hedeen

Sr. Director, Digital Design, UX, Site Marketing + Content
The Home Depot


Samara Tuchband

Sr. Director / GM Online Merchandising
The Home Depot

11:00 - 11:40 Coffee & Refreshments

Coffee & Refreshments

11:40 - 12:05 Case Study Revolution And Live Demo: Web Site Performance: Realizing How Page Load Time Impacts Conversion (For Better Or Worse)

Steve Weiskircher, CIO,ThinkGeek Matt Chwat, Director User Experience,ThinkGeek
• Knowing that there is a huge conversion factor with page load speeds

• Optimizing your site performance (delivery of images, use of CDMs for both site and mobile, etc.)

• Learning your sweet spot for load times

• Monitoring it as you are making updates

• Getting your team thinking about front end performance (image optimization, remarketing efforts, ad delivery and use of tracking pixels)

• Making updates manageable to make sure your site performance isn’t hurt


Steve Weiskircher



Matt Chwat

Director User Experience

You can’t increase the performance or usability of your site in a silo. You need the right metrics, the right budget and the right tests to optimize it. This group discussion tackles KPIs from a usability standpoint – exactly how to increase conversion through usability testing and monitoring. You’ll be able to make the right adjustments to convert more customers after attending it.

• What are some of the KPIs you are using to help gauge where you need to optimize?

• How do you use this to determine where to work/where to optimize?

• How are you looking at your metrics on a daily basis for UX or for conversation rate optimization?

• What metrics is your C suite looking at to tell them where to invest?


Blake Clark

Sr. Director Customer Experience


Matt Chwat

Director User Experience


Rob Crutchley

Web Analytics Manager
Pep Boys

12:40 - 13:40 Lunch & Networking For All Attendees

Lunch & Networking For All Attendees

13:40 - 14:10 Panel Discussion: Leveraging User Generated Content To Make Your Site Content A One Stop Shop For Customers

Jarred Goldberg, CMO,The Bouqs Nick Marvik, eCommerce Marketing Manager, Demand Generation,evo Nicole Barber, Site Merchandising and Marketing Manager,Modcloth
UGC is still extremely important to drive customers to complete the purchase. And this panel is all things UGC. How are you generating this content? Are you only using reviews? What’s in the future for UGC? Take some time to thoroughly map out your UGC strategy, and attend this dynamic panel.

• Who are you partnering with for UGC?

• How did you adjust the content on your site to incorporate UGC?

• After you get the UGC, where do you put it?

• How can you have a Q&A forum on your site that doesn’t require a ton of resources?


Jarred Goldberg

The Bouqs


Nick Marvik

eCommerce Marketing Manager, Demand Generation


Nicole Barber

Site Merchandising and Marketing Manager

14:10 - 14:35 Ecommerce Project Delivery Success For Your Site Redesign

Tony Baumann, Sr. Director PMO & Business Solutions,DirectBuy
This session will help you structure your E-Commerce Project effectively to provide the biggest bang for your buck. Put the control of your project in your hands instead of entrusting the delivery strictly to a third party. Also maximize the talents you have in house and focus on the outsourcing of the talents you lack. You could cut the cost of your project delivery in half by maximizing your in-house talents after leaving this presentation.

• Develop a strategy for project delivery success

• Set up your project to maximize your internal resources most effectively

• Manage a project effectively with multiple delivery partners and business stakeholders


Tony Baumann

Sr. Director PMO & Business Solutions

14:35 - 15:15 Closing Keynote Pricing Panel Discussion: Retail Pricing In The Age Of Online Transparency

John Kim, VP Pricing & Profitability,Wayfair Scott Cohn, VP eCommerce,Chinese Laundry Guru Hariharan, CEO,Boomerang Commerce
Pricing in today’s retail landscape is difficult to the say the least. Consumers demand to know more about products, including price comparison shopping, and access to this information is literally at their fingertips. How are you managing your pricing strategy? Are you engaging in price personalization at all? Do you feel that your margins can increase? This session tackles pricing from every angle. You’ll walk away with tactics to increase your margins, guaranteed.

• Developing strategies for avoiding the race to the bottom

• Reviewing dynamic pricing

• Looking at price personalization

• Checking out omni-channel price parity

• Taking a look at competitive intelligence in terms of pricing


John Kim

VP Pricing & Profitability


Scott Cohn

VP eCommerce
Chinese Laundry


Guru Hariharan

Boomerang Commerce

15:15 - 16:00 Afternoon Coffee & Refreshments

Afternoon Coffee & Refreshments

16:00 - 17:00 Conclusion Of Merchandising/Design/Usability Summit

Conclusion Of Merchandising/Design/Usability Summit

17:00 - 17:59 Libations & Conversations (Retailer-Only): Connect With Retail Peers From Similar Sized Organizations

Jonathan Wu, COO,Touch of Modern Mike Zuccato, Director Online Marketing,Sourcebooks Morgan Chemij, Director NA Marketing,Hewlett Packard Eileen Shulock, VP eCommerce,Kirna Zabete
Find others that share your budget and resources. Broken up by online revenue size, these sessions are a great way to start the show. Just bring a question (or challenge) and leave with answers from your direct peers. And you’ll do it with a cocktail in hand!

Group 1: 0-25 Million in online revenues – Hosted By Eileen Shulock, VP eCommerce, Kirna Zabete
Group 2: 25 – 100 Million in online revenues – Hosted By Michael Zuccato, Director Online Marketing, Sourcebooks
Group 3: 100 – 500 Million in online revenues – Hosted By Jonathan Wu, COO, Touch of Modern
Group 4: 500 Million in online revenues – Hosted By Morgan Chemij, Director NA Marketing, Hewlett Packard

Jonathan Wu

Touch of Modern


Mike Zuccato

Director Online Marketing


Morgan Chemij

Director NA Marketing
Hewlett Packard


Eileen Shulock

VP eCommerce
Kirna Zabete

17:59 - 18:00 Conclusion Of Libations & Conversations

18:00 - 19:00 eTail Official Welcome Reception: A Taste Of California Hosted By Certona

Join your fellow attendees at our kick-off reception. Just getting to the show? You’ll see us right out front, partying the night away! You’ll also get to sample fantastic California-based wines and food – what more could you ask for to start the conference?

19:00 - 23:59 Registration Closed

Registration Closed