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Rob Crutchley

Web Analytics Manager
Pep Boys

Rob has 10+ years of ecommerce experience working for both a start-up ecommerce pure play and for a multi-billion dollar company with a large digital and brick-and-mortar presence.
He’s developed, executed, analyzed and optimized multiple SEM, SEO, Email, Direct Mail, Retargeting and Reengagement campaigns. He also has extensive experience with tools such as Google Adwords, Google Analytics, Monetate, Visual Website Optimizer, Adobe Analytics (Omniture), Test and Target, Google Tag Manager, Tealium, Double Click and More.

Follow Rob on Twitter @RobCrutchley

Check out the incredible speaker line-up to see who will be joining Rob.

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UX, Merchandising & Design Summit - Monday Feb. 22nd

Tuesday, May 2nd, 2017

12:05 Panel Discussion: Putting The Right KPIs In Place Around UX Projects

You can’t increase the performance or usability of your site in a silo. You need the right metrics, the right budget and the right tests to optimize it. This group discussion tackles KPIs from a usability standpoint – exactly how to increase conversion through usability testing and monitoring. You’ll be able to make the right adjustments to convert more customers after attending it.

• What are some of the KPIs you are using to help gauge where you need to optimize?

• How do you use this to determine where to work/where to optimize?

• How are you looking at your metrics on a daily basis for UX or for conversation rate optimization?

• What metrics is your C suite looking at to tell them where to invest?