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Jarred Goldberg

CMO
The Bouqs

Check out the incredible speaker line-up to see who will be joining Jarred.

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Online Media & Search Summit - Monday Feb. 22nd

Thursday, March 2nd, 2017

08:35 Keynote Media Panel Discussion: Bringing Media Buying In-House To Save Money And Target Customers

Many organizations work with third parties to manage their media buys. Are you in a similar position? What truly happens when you bring the management of those buys in-house? Our panelists have been through this transition, and will walk through strategy, staffing, data and more during this kick-off session.

• Getting a cost savings

• Improving the use of first party data (applying CRM data, etc.)

• Finding the best platform

• Staffing around this internally (to support bringing media buying in-house)

• Developing the best strategy (all programmatic or a mixture of private buys) and potentially outsourcing certain areas

• Using your data more effectively to target customers

UX, Merchandising & Design Summit - Monday Feb. 22nd

Tuesday, May 2nd, 2017

13:40 Panel Discussion: Leveraging User Generated Content To Make Your Site Content A One Stop Shop For Customers

UGC is still extremely important to drive customers to complete the purchase. And this panel is all things UGC. How are you generating this content? Are you only using reviews? What’s in the future for UGC? Take some time to thoroughly map out your UGC strategy, and attend this dynamic panel.

• Who are you partnering with for UGC?

• How did you adjust the content on your site to incorporate UGC?

• After you get the UGC, where do you put it?

• How can you have a Q&A forum on your site that doesn’t require a ton of resources?