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Scott Cohn

VP eCommerce
Chinese Laundry

Scott Cohn is Director of Merchandising and Sales for BakersShoes.com. Over the last 20 years, Scott has held leadership positions in specialty and department store merchandising, planning and analysis. He brings this depth of knowledge to the online space and has developed and implemented a successful e-commerce strategy for Bakers Footwear Group, including an award-wining mobile site which launched the summer of 2010. He is regularly asked to share his knowledge as a panelist and speaker at e-commerce and technology conferences.

Check out the incredible speaker line-up to see who will be joining Scott.

Download The Latest Agenda

UX, Merchandising & Design Summit - Monday Feb. 22nd

Tuesday, May 2nd, 2017

14:35 Closing Keynote Pricing Panel Discussion: Retail Pricing In The Age Of Online Transparency

Pricing in today’s retail landscape is difficult to the say the least. Consumers demand to know more about products, including price comparison shopping, and access to this information is literally at their fingertips. How are you managing your pricing strategy? Are you engaging in price personalization at all? Do you feel that your margins can increase? This session tackles pricing from every angle. You’ll walk away with tactics to increase your margins, guaranteed.

• Developing strategies for avoiding the race to the bottom

• Reviewing dynamic pricing

• Looking at price personalization

• Checking out omni-channel price parity

• Taking a look at competitive intelligence in terms of pricing

Mobile Summit- Monday Feb. 22nd

Monday, October 2nd, 2017

13:40 Panel Discussion: Making More Money From Mobile Search

Mobile search is one of the most important factors to help drive increased traffic to your site. Effective campaign management can be the deciding factor for whether someone finds your site, or not. Help your customers get to your site. Attend this session and talk through the ins and outs of mobile search campaigns.

• Are you treating your mobile search and desktop search campaigns the same?

• What do your budgets look like comparatively (mobile search campaigns vs. desktop search campaigns)?

• Are you sending that traffic to an optimized web site?

• How are you thinking about SEO for mobile?