eTail West 2016 (past event)
February 22 - 25, 2016
1.888.482.6012
Eileen Shulock
VP eCommerce
Kirna Zabete
Check out the incredible speaker line-up to see who will be joining Eileen.
Download The Latest AgendaOnline Media & Search Summit - Monday Feb. 22nd
Thursday, March 2nd, 2017
17:00 Libations & Conversations (Retailer-Only): Connect With Retail Peers From Similar Sized Organizations
Find others that share your budget and resources. Broken up by online revenue size, these sessions are a great way to start the show. Just bring a question (or challenge) and leave with answers from your direct peers. And you’ll do it with a cocktail in hand!
Group 1: 0-25 Million in online revenues – Hosted By Eileen Shulock, VP eCommerce, Kirna Zabete
Group 2: 25 – 100 Million in online revenues – Hosted By Michael Zuccato, Director Online Marketing, Sourcebooks
Group 3: 100 – 500 Million in online revenues – Hosted By Jonathan Wu, COO, Touch of Modern
Group 4: 500 Million in online revenues – Hosted By Morgan Chemij, Director NA Marketing, Hewlett Packard
Group 1: 0-25 Million in online revenues – Hosted By Eileen Shulock, VP eCommerce, Kirna Zabete
Group 2: 25 – 100 Million in online revenues – Hosted By Michael Zuccato, Director Online Marketing, Sourcebooks
Group 3: 100 – 500 Million in online revenues – Hosted By Jonathan Wu, COO, Touch of Modern
Group 4: 500 Million in online revenues – Hosted By Morgan Chemij, Director NA Marketing, Hewlett Packard
Email Marketing & CRM Summit - Monday Feb. 22nd
Sunday, April 2nd, 2017
17:00 Libations & Conversations (Retailer-Only): Connect With Retail Peers From Similar Sized Organizations
Find others that share your budget and resources. Broken up by online revenue size, these sessions are a great way to start the show. Just bring a question (or challenge) and leave with answers from your direct peers. And you’ll do it with a cocktail in hand!
Group 1: 0-25 Million in online revenues – Hosted By Eileen Shulock, VP eCommerce, Kirna Zabete
Group 2: 25 – 100 Million in online revenues – Hosted By Michael Zuccato, Director Online Marketing, Sourcebooks
Group 3: 100 – 500 Million in online revenues – Hosted By Jonathan Wu, COO, Touch of Modern
Group 4: 500 Million in online revenues – Hosted By Morgan Chemij, Director NA Marketing, Hewlett Packard
Group 1: 0-25 Million in online revenues – Hosted By Eileen Shulock, VP eCommerce, Kirna Zabete
Group 2: 25 – 100 Million in online revenues – Hosted By Michael Zuccato, Director Online Marketing, Sourcebooks
Group 3: 100 – 500 Million in online revenues – Hosted By Jonathan Wu, COO, Touch of Modern
Group 4: 500 Million in online revenues – Hosted By Morgan Chemij, Director NA Marketing, Hewlett Packard
UX, Merchandising & Design Summit - Monday Feb. 22nd
Tuesday, May 2nd, 2017
17:00 Libations & Conversations (Retailer-Only): Connect With Retail Peers From Similar Sized Organizations
Find others that share your budget and resources. Broken up by online revenue size, these sessions are a great way to start the show. Just bring a question (or challenge) and leave with answers from your direct peers. And you’ll do it with a cocktail in hand!
Group 1: 0-25 Million in online revenues – Hosted By Eileen Shulock, VP eCommerce, Kirna Zabete
Group 2: 25 – 100 Million in online revenues – Hosted By Michael Zuccato, Director Online Marketing, Sourcebooks
Group 3: 100 – 500 Million in online revenues – Hosted By Jonathan Wu, COO, Touch of Modern
Group 4: 500 Million in online revenues – Hosted By Morgan Chemij, Director NA Marketing, Hewlett Packard
Group 1: 0-25 Million in online revenues – Hosted By Eileen Shulock, VP eCommerce, Kirna Zabete
Group 2: 25 – 100 Million in online revenues – Hosted By Michael Zuccato, Director Online Marketing, Sourcebooks
Group 3: 100 – 500 Million in online revenues – Hosted By Jonathan Wu, COO, Touch of Modern
Group 4: 500 Million in online revenues – Hosted By Morgan Chemij, Director NA Marketing, Hewlett Packard
Mobile Summit- Monday Feb. 22nd
Monday, October 2nd, 2017
09:25 Keynote Panel Discussion: Getting The Sale Completed On Mobile Devices
Conversion on mobile devices is still a huge challenge, as well as a huge opportunity. What are you doing with your mobile traffic? We’ll talk mobile conversion, mobile traffic and the ways to drive sales on these devices. Our panelists will share their mobile journeys toward increased conversion.
• What are some of the unique challenges surrounding completing the sale on mobile devices?
• What are some of the opportunities (beacons, geo-location, etc.) that exist due to the spike in traffic on mobile devices? How are you capitalizing on these opportunities?
• Considering revenue numbers aren’t as high as traffic numbers on mobile devices, do you believe this will stabilize in the future? How?
• Is this traffic incremental? Is it a “good” trend that more traffic is migrating to mobile devices?
• How can you make it as easy as possible for the customer to shop? How can you take advantage of this traffic?
• What are some of the unique challenges surrounding completing the sale on mobile devices?
• What are some of the opportunities (beacons, geo-location, etc.) that exist due to the spike in traffic on mobile devices? How are you capitalizing on these opportunities?
• Considering revenue numbers aren’t as high as traffic numbers on mobile devices, do you believe this will stabilize in the future? How?
• Is this traffic incremental? Is it a “good” trend that more traffic is migrating to mobile devices?
• How can you make it as easy as possible for the customer to shop? How can you take advantage of this traffic?
17:00 Libations & Conversations (Retailer-Only): Connect With Retail Peers From Similar Sized Organizations
Find others that share your budget and resources. Broken up by online revenue size, these sessions are a great way to start the show. Just bring a question (or challenge) and leave with answers from your direct peers. And you’ll do it with a cocktail in hand!
Group 1: 0-25 Million in online revenues – Hosted By Eileen Shulock, VP eCommerce, Kirna Zabete
Group 2: 25 – 100 Million in online revenues – Hosted By Michael Zuccato, Director Online Marketing, Sourcebooks
Group 3: 100 – 500 Million in online revenues – Hosted By Jonathan Wu, COO, Touch of Modern
Group 4: 500 Million in online revenues – Hosted By Morgan Chemij, Director NA Marketing, Hewlett Packard
Group 1: 0-25 Million in online revenues – Hosted By Eileen Shulock, VP eCommerce, Kirna Zabete
Group 2: 25 – 100 Million in online revenues – Hosted By Michael Zuccato, Director Online Marketing, Sourcebooks
Group 3: 100 – 500 Million in online revenues – Hosted By Jonathan Wu, COO, Touch of Modern
Group 4: 500 Million in online revenues – Hosted By Morgan Chemij, Director NA Marketing, Hewlett Packard
Main Conference Day One - Tuesday Feb. 23rd
Thursday, November 2nd, 2017
17:30 Join Us Outdoors For Cocktails & Retailer Meet-Ups – Connect With Executives From A Similar Vertical
• B2B Meet-Up
Hosted By Marta Dalton, Director eCommerce, Coca Cola
• Apparel, Accessories & Softline Goods Meet-Up
Hosted By Eileen Shulock, VP eCommerce, Kirna Zabete
• Home & Hardline Goods, Consumer Electronics Meet-Up
Hosted By Christy Rogers, Executive Director Digital Customer Experience, Dell
• Specialty & Discount Merchants Meet-Up
Hosted By Alex Banys, Director eCommerce, Swiss Army
• Mass Merchant Meet-Up
• Consumer Goods, Brands & Manufacturers Meet-Up
Hosted By Kimberly Tobman, VP Global Communications, JUSTFAB, Tari Huddleston, Director eCommerce Jeanswear, VF Corporation
• Travel, Leisure & Auto Meet-Up
Hosted By Marta Dalton, Director eCommerce, Coca Cola
• Apparel, Accessories & Softline Goods Meet-Up
Hosted By Eileen Shulock, VP eCommerce, Kirna Zabete
• Home & Hardline Goods, Consumer Electronics Meet-Up
Hosted By Christy Rogers, Executive Director Digital Customer Experience, Dell
• Specialty & Discount Merchants Meet-Up
Hosted By Alex Banys, Director eCommerce, Swiss Army
• Mass Merchant Meet-Up
• Consumer Goods, Brands & Manufacturers Meet-Up
Hosted By Kimberly Tobman, VP Global Communications, JUSTFAB, Tari Huddleston, Director eCommerce Jeanswear, VF Corporation
• Travel, Leisure & Auto Meet-Up
Main Conference Day Two - Wednesday Feb. 24th
Saturday, December 2nd, 2017
15:55 UX Panel Discussion: Overcoming UX Problems Using Data
Data is the foundation for all successful UX projects – from cross-channel optimization to testing to minor enhancements to your site. This panel puts data at the forefront – and walks through how to create experiences that will drive customer engagement and sales.
- How do you design for all devices efficiently (apps, mobile web, full site, watches, etc.)?
- How do you scale from a UX perspective to work on new devices? How do you resource around this?
- How do you give the customer a singular experience regardless of what device they’re on?
- Are you using agile to help?
- Why haven’t/had you made the decision to do responsive?