Main Conference Day Two - Wednesday Feb. 24th

Chairperson’s Opening Remarks

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A truly great omnichannel organization starts with the right internal infrastructure. Gregg Throgmartin will share his experiences from his various companies (As COO of H.H. Gregg to his current role as President of Retail at JustFab Inc.) to review why building the right internal team, versus outsourcing key business drivers to a third party, is the most efficient and seamless experience to grow a business both online and off.

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Is the term “disruption” an outdated one? What’s really defining the retail environment of the future? What’s our next retail 2.0 experience? Senior executives from multiple verticals tackle the question of “what’s next” in retail. Take a lesson from innovators in retail today as they explain their transformative best practices to enable future growth.

• What is it that is driving your business?
• How have you been able to build a successful business?
• What have been the key differentiators for you?
• How do larger, traditional retailers look at new players?

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Today’s consumers research, browse and buy across multipledevices, and demand an engaging experience at every touchpoint. Marketers mustdeliver personalized experiences to stay relevant at every point in the buyingjourney to maximize on sales. This session, based on an analysis of shoppingdata from Q4 2015, and led by Criteo’s EVP of Americas, James Smith, willexplore what consumer behavior looks like globally and locally, revealing threekey strategies to master multi-screen.

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Jen is fully immersed in video commerce. Under Jen's leadership, HSN has developed highly engaging cross-platform content.

She’ll give you the keys to creating amazing shareable content, looking at different distribution channels and best practices. Want to do more with the content you have? This keynote presentation will show you how.

• Putting together the keys to make your video viral (product value, humor, etc.)

• Having great placement on your site to encourage sharing

• Determining which content you want to show in your video (product in use, testimonials, etc.)

• Looking at social media as a delivery method for content

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Everyone loves free stuff, and we love to give it away! Head into the Exhibit Hall to grab a Bloody Mary, and check out the latest retail technologies, grab a drink, and you can win amazing prizes like Apple watches, even an all-expense paid vacation!

In early 2014, Sears, a leading integrated retailer and #5 eCommerce website, began transforming its Consumer Electronics business into Connected Solutions. They opened three pilot stores in 2014, a flagship location in San Bruno, CA and online experience last spring, and expanded the assortment to 200 stores this past summer. Sears is committed to simplifying the way people shop for their connected home. Their flagship, located at The Shops at Tanforan in San Bruno, Calif. and online shopping experience on Sears.com, features a living room, kitchen, nursery, workout room, garage and outdoor area, so members can experience the benefits of smart technology firsthand.

• Why these products and Why Sears Holdings (creating demand, logical progression, Benefit driven marketing & merchandising, Education)

• How Sears is committed to offering the widest assortment of smart technology (Wally Home Acquisition, Kenmore, Craftsman & DieHard innovation, Marketplace (online and in store), etc.)

• The integration of mobile apps, eCommerce, digital and brick & mortar

• Personalized marketing and campaign examples

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This panel presents transformative companies, both traditional brick and mortar and online-only, that have amazing stories to share, including how and why they’ve achieved success, a break down of their business models, and how they are competing despite operating in a commodity driven environment. Want to see the next set of companies shaping the face of retail? Attend this keynote session.

• Is disruption an outdated term?

• What tools do you use to do that? To enable growth in today’s market?

• How is growth redefined now?

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It’s no secret that mobile and digital payments have completely changed the retail game. The only question now is: what opportunities does mobile open up for retailers who embrace it? And how can companies think beyond mobile, to what’s next in the rapidly evolving payments landscape? Join as Visa’s senior digital expert outlines the evolution of commerce – what’s already here, and what’s right around the corner – and explains how opportunities in this new world of commerce can also be opportunities for your brand.

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How can you stay lean in your organizational structure to reap the benefits of always staying a "startup" mindset? Staying lean has tons of benefits. And pitfalls. Vishal will review them all. He’ll end with various tools and techniques companies can use to stay lean and behave like a startup. And take a look at how this mindset has helped Choxi – a top 100 Online Retailer – they’ve been able to grow from 10M to 300M in revenue in one year!

• Checking out the "misconceptions" of staying lean

• Understanding it can be an overkill and harm the organization in some ways

• Learning about the pain points of growth for a lean organization

• Reviewing techniques used to achieve real scale in growth

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Everyone loves free stuff, and we love to give it away! Head into the Exhibit Hall to check out the latest retail technologies, grab a drink, and you can win amazing prizes like Apple watches, even an all-expense paid vacation!

Everyone loves free stuff, and we love to give it away! Head into the Exhibit Hall to check out the latest retail Technologies and grab your beer of choice.

After a full day of sessions, your brain can get overloaded. Relax with a glass of wine (or a cold beer) during our casual chats at the end of the day. These sessions are great to not only mingle with fellow retailers, but get real solutions that you can share with your office.


Table 1: How To Build A Career In Digital Retail
Hosted By: Mari Corella, Director, Digital Merchandising & Operations, Avon

Table 2: Omni-Channel Returns Management
Hosted By: Eric Hughes, VP Omnichannel Process & Systems, Macy’s

Table 3:
Hosted By: Joan King, VP eCommerce, Crate and Barrel

Table 4: Online Advertising
Hosted By: Ricky Joshi, CMO and Co-Founder, Saatva

Table 5: Content Marketing and UGC
Hosted By: Justin Bergson, Content Marketing Designer, Build.com

Table 6: SEO Everything
Hosted By: Matt Chwat, Director User Experience, ThinkGeek

Table 7: Mobile
Hosted By: Andrea Grant, Director Digital Marketing, Cabela’s

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After a full day of sessions, your brain can get overloaded. Relax with a glass of wine (or a cold beer) during our casual chats at the end of the day. These sessions are great to not only mingle with fellow retailers, but get real solutions that you can share with your office.


Table 1: How To Build A Career In Digital Retail
Hosted By: Mari Corella, Director, Digital Merchandising & Operations, Avon

Table 2: Omni-Channel Returns Management
Hosted By: Eric Hughes, VP Omnichannel Process & Systems, Macy’s

Table 3: Cross-Channel Measurement & Breaking Down Organizational Silos
Hosted By: Igor Krakovsky, VP Online Acquisition, Beachbody

Table 4: Online Advertising
Hosted By: Ricky Joshi, CMO and Co-Founder, Saatva

Table 5: Content Marketing and UGC
Hosted By: Justin Bergson, Content Marketing Designer, Build.com

Table 6: SEO Everything
Hosted By: Matt Chwat, Director User Experience, ThinkGeek

Table 7: Mobile
Hosted By: Andrea Grant, Director Digital Marketing, Cabela’s

Your eCommerce programs are running like gang busters. Your results are insane. The only thing missing? The industry doesn’t know about it yet! For the last four years, eTail has been honoring the best of the best, recognizing their extraordinary achievements in eCommerce.

eTail West 2016 will shine a bright light on your success during our Best In Class Awards Reception the evening of February 24th. Enjoy wonderful food and drinks while the award winners are honored.