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Ankur Gupta

Sr. Director Big Data
Sears Holding Company

As a Senior Director of Big Data at Sears Holdings Corporation and General Manager at MetaScale, a subsidiary of Sears, Ankur is intimately involved in various big data initiatives. He leverages practical knowledge of implementing Hadoop and other open source tools across diverse industries to help organizations deliver value from big data. A thought leader in the big data space, Ankur speaks regularly at global conferences including Hadoop Summit, Strata, IDG and Big Data Innovation Summits.

Check out the incredible speaker line-up to see who will be joining Ankur.

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Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

13:55 Don’t Ignore Your Data: Enabling (Big) Data-Driven Decisions

Minimizing BI complexity is an important step for businesses to effectively access and use all available data to better understand customer behavior. This session dives into frameworks and use cases for leveraging Big Data to modernize analytics capabilities by taking disparate data sources and providing unfettered access to analysts and data scientists. Moving from batch analytics to real-time analysis to enable faster decisions (going from hours/days to minutes/seconds) is essential for reporting in a multi-channel retail environment. Ankur will review highly competitive dynamic pricing; improved customer service and increased sales through real-time inventory tracking of items available in-store and online; 75% increase of mode pricing calculations for data presented at National, Regional and Store specific levels; and reduced loss rates through real-time analysis of loyalty rewards point redemption.

• Building enterprise reporting capabilities for enabling Businesses to access any data sources they need with real-time, self-service, in-memory, and multi-dimensional analytics formats
• Integrating enterprise data (customer, product, inventory, sales transaction, etc) with unstructured/semi-structured data such as social media, clickstream and sensor data for robust decision capabilities
• Gaining new customer insights by leveraging data that has been traditionally discarded or ignored
• Using Big Data to make more accurate predictions on customer behavior and store performance

15:55 A Big Data Panel Discussion: Actually Using Big Data To Drive Your Business

The term “big data” means many things to many retailers. How can you actively use data to gain true business intelligence? We’ll go through the nitty gritty of big data collection, management and usage in this interactive session.

Is your enterprise big data driven? What opportunities and challenges are you experiencing?

Can you process big data in real-time?

How do you collect and organize that data?

How can you get more tangible with big data to make it actionable?

How do you make the data actionable in your paid media?

And make it actionable in your online merchandising activity?

How do you use data to impact your own prioritization of projects?