View the Latest Edition of eTail West Here

View All Speakers

Jonathan Beckhardt

GM
Datascience

Jonathan Beckhardt is one of the leading experts on business intelligence and analytics at DataScience, Inc., the company he co-founded with two former American Express employees in 2014. In his role as General Manager of Insights, Beckhardt oversees a team of data scientists and business analysts that executes on DataScience's mission to empower businesses with actionable data insights.

Previously, Beckhardt led product management and analystics at Tuition.io. There he helped develop the company's big data processing and visualization platform for student loans which garnered nearly $1.5 billion in loans. Prior to that, Jonathan honed his data intelligence and analysis expertise at American Express where he designed partnership and product strategies for the company's mobile payments platform, Serve. Beckhardt is a regular speaker and guest lecturer at the University of Southern California – Los Angeles. He has also appeared as a panel speaker at TEDX on data visualization and most recently at the IBM Insights Conference. He holds an MBA from USC Marshall School of Business and a BA from Oberlin College.

Check out the incredible speaker line-up to see who will be joining Jonathan.

Download The Latest Agenda

Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

14:30 Data Science: 2016’s New Competitive Advantage For Retailers

An investment in understanding your data has a higher ROI than almost any other investment you can make. But the buzz surrounding big data, including a recent explosion of BI software solutions, is drowning out more nuanced conversations about what really constitutes actionable intelligence.

In this session, you’ll learn how leading retail marketers are leveraging a growing discipline called data science to find answers to their most valuable business questions. The session will cover:

• What is data science, and what makes it different from other forms of analytics
• The key questions retail marketers are asking of their data, and how data scientists are answering them
• Where a data scientist fits in a retail marketing team and how they collaborate with internal analytics groups
• An overview of retail specific data science techniques, with a focus on those that reduce CPA and increase AOV and conversion.
Hear about the latest trends in digital and retail during this dynamic session.