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Jean-Marx Mantilla

VP Digital Marketing
APMEX

Jean-Marx Mantilla leads the APMEX Marketing team in his role as VP of Digital Marketing. APMEX.com is the leading e-tailing website for buying precious metals for investors. He has more than a dozen years of experience in the eCommerce and Digital Marketing management fields.

Jean-Marx's 15 year career in the eCommerce sector is notable for its many accomplishments. At Resource Interactive, he launched first-generation eCommerce websites for Victoria’s Secret and Burton Snowboards. He served as consultant to numerous Fortune 500 companies as an information architect at US/Web CKS. He also led conversion campaigns as eCommerce Director for the internet start-up eJewelry.com. Managed online strategy for the youth segment at JPMorgan CHASE as VP of eCommerce Strategy. Prior to APMEX, Jean-Marx was VP of eCommerce at Axcess Financial managing CashGenerator.co.uk.

Follow Jean-Marx on Twitter @eComMGR

Check out the incredible speaker line-up to see who will be joining Jean-Marx.

Download The Latest Agenda

Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

15:50 Content Panel Discussion: Making The eCommerce Experience A Content Experience To Drive Traffic And Conversions

How should you balance content and commerce? The convergence of content and commerce is simplifying the path to purchase and shortening the sales cycle. Join our retailers, who have seen successful creating and managing content, as they walk through their journey. Don’t think content can be a revenue driver? Think again.

How are you using content as a retention driver?

Curation vs. endless aisle: what is your content curation model? Is it a combination of both?

Are consumers looking for curated content? Or more space and more inventory?

What types of content are you using?

Can commerce companies really integrate content without impacting conversion?

How can the ecommerce experience integrate content effectively?

How can you create content that is easily digestible by consumers?

Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

14:55 Personalization Panel Discussion: The Soup To Nuts Of Creating Personalized Experiences

This panel discussion helps you to create a holistic approach to personalization. From set-up to execution to results – we’ll talk on-site personalization, email personalization, you name it. Our panelists from apparel and accessories, luxury goods, home goods and technology speak to topics including:

How did you set up your program?

Who was your partner?

How it was executed and planned around?

How are you combining omni-channel execution with personalization?

How do you carry over recommendations on email, display ads and on your site?