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Christy Rogers

Executive Director, Digital Customer Experience
Dell

Christy Rogers is Executive Director of Dell’s Digital Customer Experience, leading the global team responsible for delivering an end-to-end customer-centric experience across Dell.com and related properties. Her team spans research, testing, analytics, visual design, site architecture, Taxonomy, and content. She is responsible for visual innovation on Dell.com, delivering revenue generating site projects, improving customer satisfaction scores, conducting extensive usability testing and evaluating and utilizing emerging technologies. With a passion for building teams of creative and technical professionals, Christy has been recognized for cultivating an innovative culture at Dell.

In her 13 years at Dell, Christy has served in multiple marketing roles including Director of eCommerce and Marketing for the Global Online organization, Director of Software & Peripherals Co-Marketing and as Marketing Communications Manager for the US SMB organization.

Follow Christy on Twitter @Dell

Check out the incredible speaker line-up to see who will be joining Christy.

Download The Latest Agenda

Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

17:30 Join Us Outdoors For Cocktails & Retailer Meet-Ups – Connect With Executives From A Similar Vertical

• B2B Meet-Up
Hosted By Marta Dalton, Director eCommerce, Coca Cola

• Apparel, Accessories & Softline Goods Meet-Up
Hosted By Eileen Shulock, VP eCommerce, Kirna Zabete

• Home & Hardline Goods, Consumer Electronics Meet-Up
Hosted By Christy Rogers, Executive Director Digital Customer Experience, Dell

• Specialty & Discount Merchants Meet-Up
Hosted By Alex Banys, Director eCommerce, Swiss Army

• Mass Merchant Meet-Up

• Consumer Goods, Brands & Manufacturers Meet-Up
Hosted By Kimberly Tobman, VP Global Communications, JUSTFAB, Tari Huddleston, Director eCommerce Jeanswear, VF Corporation

• Travel, Leisure & Auto Meet-Up

Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

15:55 Panel Discussion: The Roles And Responsibilities Needed To Advance eCommerce Organizations

All ecommerce organizations are structured differently – or should they be? Our panelists from different sized organizations tackle internal structure questions to help you identify how to work most efficiently as an ecommerce organization, whether you are online only or brick and mortar.

What types of internal roles does a multi-channel organization need to have an effective ecommerce organization?

What are your ecommerce disciplines internally? How are you structured and why?

What challenges do you have around organizational structure?

What opportunities exist in terms of using your teams and helping them to work in the most efficient way to further your ecommerce business?

And where do you see the evolution of your disciplines?