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Stefanie Kruse

Director, Strategic Planning & Analysis, Walgreens Digital Commerce
Walgreens

Stefanie Kruse is the Director of Strategic Planning & Analysis for Walgreens Digital Commerce (Walgreens.com, drugstore.com, Beauty.com, and VisionDirect.com). In her current role, Stefanie leads category planning and promotional planning for the Photo and Retail Products e-Commerce businesses. Her team develops category financial targets and works across all functional areas to develop strategies, manage execution, and conduct analysis to assess impact. She also leads promotional planning activities and collaborates with creative and merchant teams to manage a holistic end-to-end experience. Additionally, Stefanie’s team drives decisions to optimize pricing, assortment planning, and customer lifecycle management.

Prior to Walgreens, Stefanie held roles in pricing and revenue management at American Airlines, as well as in strategy and analytics and Orbitz.com.

Check out the incredible speaker line-up to see who will be joining Stefanie.

Download The Latest Agenda

Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

14:00 Omni-Channel Panel Discussion: Taking A Close Look At Organizational Structures To Handle The Challenge Of Omni-channel

Omni-channel success becomes with an org structure that truly supports the goals of your program. Curious to see how other top retailers are organizing themselves around omni-channel? Their reporting structures, KPIs, metrics and more? This is your must attend for the event.

Where does ecomm report?

How do you handle marketing when you are trying to string together a holistic brand experience?

Who is the decision maker on digital?

How are you handling buying? Are there different buyers for online vs. in-store? Or are they done together?

Who owns P&L for ecomm?

Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

15:55 Panel Discussion: The Roles And Responsibilities Needed To Advance eCommerce Organizations

All ecommerce organizations are structured differently – or should they be? Our panelists from different sized organizations tackle internal structure questions to help you identify how to work most efficiently as an ecommerce organization, whether you are online only or brick and mortar.

What types of internal roles does a multi-channel organization need to have an effective ecommerce organization?

What are your ecommerce disciplines internally? How are you structured and why?

What challenges do you have around organizational structure?

What opportunities exist in terms of using your teams and helping them to work in the most efficient way to further your ecommerce business?

And where do you see the evolution of your disciplines?