Alex Banys

Alex has worked in ecommerce for more than eight years, managing acquisition, analytics, testing, web development and conversion optimization efforts for various retail brands, leveraging analytics, design and effective systems management to create meaningful online experiences. Over the years these efforts have generated millions of dollars of revenue at strong ROI. Alex began his career as the Online Advertising Manager for the Vermont Teddy Bear Company. He was previously the Senior Ecommerce Manager for Oasis Fashions, a major womenswear retailer in the UK, and is now currently leading ecommerce initiatives for the North American subsidiary of Victorinox Swiss Army, the maker of the iconic Swiss Army Knife and a portfolio of products that represent a proud 132 year family-owned heritage of commitment to quality and innovation in both multi-functional and iconic design that withstands the test of time. Alex completed a Master of Science in Media and Communications with honors at the London School of Economics in 2011.