Fayez Mohamood

Let’s get real here. Today’s digital marketers are savvy, career-oriented leaders who want to both impact their business while simultaneously climbing the ranks. Tommy Lamb, a retention marketing executive with brands like Lucky, BCBG and Dermstore, has successfully achieved this type of impact and career trajectory because of his ability to take meaningful action on the behavioral data at his fingertips. In this session Tommy will tell us his personal story of smashing through organizational roadblocks and side-stepping headstrong executives at company after company, leaving a pile of ROI in his wake. Expect to walk away with tangible insights on how to make an incremental impact in your email programs (in a matter of weeks, not years) that will also enhance your career growth.