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Greg Casey

User Experience Architect
eBags

Coming from the acclaimed UX agency, EffectiveUI, Gregory Casey is the User Experience Architect for eBags.com with 10 years experience in UX and Interface design. He has created user-centered solutions for companies including eBay, FedEx, CenturyLink, The Nielsen Company, and Disney and was a contributor to the 2010 O’Reilly book, Effective UI. Through insights gathered from extensive user research and usability testing, Greg has guided eBags efforts to present customers with an experience that, regardless of channel, is useful, intuitive and delightful.

Follow Gregory on Twitter @gregorycasey

Check out the incredible speaker line-up to see who will be joining Greg.

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Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

14:55 Panel Discussion: Creating The Best Multi-Screen Experiences To Meet Customer Expectations

Customer experience optimization has always been a challenge in retail, now compounded by the multitude of devices available to consumers. This session dives into maintaining the best possible experience for your customers from a cross-device standpoint. Bring your multi-screen challenges to this session, and get immediate answers.

How is consumer shopping behavior impacted by the multitude of device options?

Has their behavior changed as they move from one device to another?

How do you deliver an experience that doesn’t feel disjointed as consumers move across devices (shared bag, etc.)? What is the first step in the process?

What types of metrics are you using to measure the effectiveness of your strategies?

What is the device mix realistically going to look like in the future for consumers?

What impact is going to have your multi-device strategies moving forward?