Eve Richey

Eve Richey is Chief Digital Officer of Haggar Clothing Co. where she is leading the digital transformation for the classic American heritage apparel company.

Before joining Haggar, Eve was Vice president of Global Digital Marketing for TOMS, where she led the global customer acquisition and retention marketing, and e-commerce marketing team including social media and mobile.

Prior to TOMS, Eve served as the Executive Director of Mobile, Social, & Channel for Dell, where she was responsible for providing the digital products required to sustain those businesses.

During 14 years at Dell, Eve held various marketing positions including serving as the GM for their Mobile Commerce business, the Director of Global Digital Marketing, and Director of Search Marketing. Eve was the merchandiser for multiple Dell.com P&Ls and products over the years.

Eve grew up with the direct model and has developed a passion for direct- to- consumer business management. She enjoys being first to market with innovative ideas. Such as: launching a mobile website before the iPhone existed, convincing management that customers would purchase laptops on mobile devices, first to buy Google ads when they were CPM, first to redesign a multi-billion dollar website for SEO and first to move to responsive design e-commerce.

In recent years, Eve began serving on Digital Advisory Boards for Fortune 500 brands seeking to improve digital in their enterprises.

She earned a Bachelor of Arts in Speech Communications from Texas A&M University.