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Sheryl McKenzie

VP Products and Capabilities
Alliance Data

Sheryl leads the innovation and product marketing strategies for Alliance Data. Sheryl and her team bring a unified market differentiated approach to capability development and product management, specializing in product strategy, customer acquisition, product ideation, concept simulation, product management and go-to-market strategy.

Sheryl has years of experience in developing and marketing co-brand programs, most recently with American Express where she served as Vice President for Membership Rewards and Loyalty & Co-brand Partnerships.

Check out the incredible speaker line-up to see who will be joining Sheryl.

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Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

14:55 Mobile Panel Discussion: Building Mobile Solutions That Meet Consumer Expectations

Mobile is significantly changing the type of digital experience consumers are expecting today, and mobile applications are being developed at a rapid pace. How can you take advantage of mobile technologies, both those available now, and ones coming down the pike? Our panel of cross-industry mobile experts walk through a comprehensive plan to increase your mobile sales today.

Understanding how the mobile experience is evolving for consumers today

Executing specific experiences that have a better and more engaging customer experience than even desktop

Putting thought upfront into your strategy and thinking about the customer experience and their expectations