View the Latest Edition of eTail West Here

View All Speakers

Allison Alekna

Senior Analyst, Digital Marketing
RUE LA LA

Allison Alekna is Senior Analyst of Digital Marketing at Rue La La, an online retailer that sells designer brands at members-only prices for a limited time. She started at Rue on the customer acquisition team running paid search and display ad campaigns and is currently executing Rue's mobile marketing strategy. In this role, she is responsible for all owned mobile marketing initiatives including driving members to download and engage with the award-winning Rue La La app. Prior to Rue La La, Allison was an associate consultant at Alliance Consulting Group and an analyst at AGC Partners, a technology focused Investment Bank.

Allison holds a B.S. in Mathematics and Economics from Trinity College in Hartford, CT.

Check out the incredible speaker line-up to see who will be joining Allison.

Download The Latest Agenda

Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

14:55 Mobile Panel Discussion: Building Mobile Solutions That Meet Consumer Expectations

Mobile is significantly changing the type of digital experience consumers are expecting today, and mobile applications are being developed at a rapid pace. How can you take advantage of mobile technologies, both those available now, and ones coming down the pike? Our panel of cross-industry mobile experts walk through a comprehensive plan to increase your mobile sales today.

Understanding how the mobile experience is evolving for consumers today

Executing specific experiences that have a better and more engaging customer experience than even desktop

Putting thought upfront into your strategy and thinking about the customer experience and their expectations