Jen Cotter, EVP Television and Content at HSN
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Jen Cotter


EVP Television and Content
HSN

Check out the incredible speaker line-up to see who will be joining Jen.

Download The Latest Agenda

Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017


09:55 Keynote: Making Video Content Shareable To Drive Engagement

Jen is fully immersed in video commerce. Under Jen's leadership, HSN has developed highly engaging cross-platform content.

She’ll give you the keys to creating amazing shareable content, looking at different distribution channels and best practices. Want to do more with the content you have? This keynote presentation will show you how.

  • Putting together the keys to make your video viral (product value, humor, etc.)
  • Having great placement on your site to encourage sharing
  • Determining which content you want to show in your video (product in use, testimonials, etc.)
  • Looking at social media as a delivery method for content