eTail West 2016 (past event)
February 22 - 25, 2016
1.888.482.6012
Jen Cotter
EVP Television and Content
HSN
Main Conference Day Two - Wednesday Feb. 24th
Saturday, December 2nd, 2017
09:55 Keynote: Making Video Content Shareable To Drive Engagement
Jen is fully immersed in video commerce. Under Jen's leadership, HSN has developed highly engaging cross-platform content.
She’ll give you the keys to creating amazing shareable content, looking at different distribution channels and best practices. Want to do more with the content you have? This keynote presentation will show you how.
She’ll give you the keys to creating amazing shareable content, looking at different distribution channels and best practices. Want to do more with the content you have? This keynote presentation will show you how.
- Putting together the keys to make your video viral (product value, humor, etc.)
- Having great placement on your site to encourage sharing
- Determining which content you want to show in your video (product in use, testimonials, etc.)
- Looking at social media as a delivery method for content