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Darin Hardy

Director Acquisition Marketing
Nasty Gal

Darin Hardy is a digital marketing executive with 13 year track record of driving new user acquisition across a broad spectrum of digital channels. In his current role as Director of Acquisition Marketing for Nasty Gal, he oversees all digital customer acquisition and marketing initiatives. Prior to joining Nasty Gal, Darin held the role of Director of Online Marketing at Internet Brands where he oversaw all digital marketing for the Automotive and Legal Services verticals.

Check out the incredible speaker line-up to see who will be joining Darin.

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Online Media & Search Summit - Monday Feb. 22nd

Thursday, March 2nd, 2017

08:35 Keynote Media Panel Discussion: Bringing Media Buying In-House To Save Money And Target Customers

Many organizations work with third parties to manage their media buys. Are you in a similar position? What truly happens when you bring the management of those buys in-house? Our panelists have been through this transition, and will walk through strategy, staffing, data and more during this kick-off session.

• Getting a cost savings

• Improving the use of first party data (applying CRM data, etc.)

• Finding the best platform

• Staffing around this internally (to support bringing media buying in-house)

• Developing the best strategy (all programmatic or a mixture of private buys) and potentially outsourcing certain areas

• Using your data more effectively to target customers

Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

15:55 Content Panel Discussion: Getting Products Into The Cart vs. Content – Where Is The Happy Medium?

With more retailers than ever changing their content management programs, looking to generate more and more content that will resonate with consumers, there has to be a careful balancing act between driving engagement and driving conversions. This panel talks about that balance – how to ensure you are ultimately getting sales.

Are you focusing more on “striped back eComm” or on content?

How can content and commerce work together?

Where should content be placed vs. providing an ecomm experience?

What is your approach for mobile v. non mobile?

How are you balancing content creation with driving purchases?