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Samantha Sakemiller

Senior Director of OMNI Channel
LensCrafters

Samantha Sakemiller is a marketing pioneer who combines traditional brand building expertise with business leadership to create brand advocacy, sales, and loyalty in both structured and entrepreneurial roles for global brands. In her role at LensCrafters, Samantha focuses on improving the customer experience across channels & shopper journey by providing relevant and personalized content.

Check out the incredible speaker line-up to see who will be joining Samantha.

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Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

13:55 Kick-Off Session: Personalizing Customers Experiences For Big Results

LensCrafters has challenged the status quo by providing customers relevant and personalized experience for an easy, fun shopping experience. Personalized experiences contributes to increases in engagement and sales, while better serving our customers.

LensCrafters believes everybody deserves quality vision care and delivers this through exceptional experiences personalized to customers unique needs