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Justin Bergson

Content Marketing Designer
Build.com

Justin Bergson the of Content Marketing Manager at Build.com, a home improvement online retailer ranked #79 on the Internet Retailer 100.As a pure play online retailer, Build.com’s digital marketing has evolved at a rapid pace, and their emphasis on content as a cornerstone of their strategy is rather unique. Justin is at the forefront of Build.com's content marketing strategy which has become a cornerstone of Build.com's inbound marketing more every year. During his 9-year tenure at Build.com he has also managed the A/B Testing and Design team's at Build.com, a role that further emphasizes Build.com’s dedication to data and results-driven decision making.

Check out the incredible speaker line-up to see who will be joining Justin.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

18:00 Case Study Revolution: Bringing Inspiration Home - How Build.Com Is Leveraging UGC To Tell Stories And Inspire Visitors

In order to continue the company’s rapid growth in the years ahead, Build.com wants to move up the funnel and be a place that people come for inspiration, and they have developed a robust content strategy to get them there. At the center of this content strategy is user-generated content (UGC)--customer stories and people’s project experiences--that serves as unbiased inspiration from customers for customers.

Build.com owns the content and may repurpose it across any channel. One strategy in particular focuses on appealing visuals and using the customer stories as fuel for Facebook, Twitter, Instagram, and Pinterest efforts. Click-through rates from social are nearly 3 times higher with UGC than standard, traditional brand-generated content. The goal is to generate a lead that Build.com may then remarket to, and they are seeing a large amount of success generating leads from the striking and shareable content that drives traffic back to their site. Using Pinterest promotion of Rivet-generated Before & After stories as an example, not only are the CTRs much higher, but the cost per click is the lowest, making it the most affordable format of content.

Discover how to collect shigh quality customer photos via a multi-channel approach

Realize how to leverage customer photos to boost social engagement and drive traffic to their web site

Determine how UGC paves the way to storytelling around the Build.com brand

See how to incorporate UGC into the shopping experience and lengthens the purchase window

Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

17:45 Beer And Wine Retailer Hosted Chats – Pick A Focus Table, Bring Your Challenges And Get Solutions (And A Cocktail!)

After a full day of sessions, your brain can get overloaded. Relax with a glass of wine (or a cold beer) during our casual chats at the end of the day. These sessions are great to not only mingle with fellow retailers, but get real solutions that you can share with your office.

Table 1: How To Build A Career In Digital Retail
Hosted By: Mari Corella, Director, Digital Merchandising & Operations, Avon

Table 2: Omni-Channel Returns Management
Hosted By: Eric Hughes, VP Omnichannel Process & Systems, Macy’s

Table 3:
Hosted By: Joan King, VP eCommerce, Crate and Barrel

Table 4: Online Advertising
Hosted By: Ricky Joshi, CMO and Co-Founder, Saatva

Table 5: Content Marketing and UGC
Hosted By: Justin Bergson, Content Marketing Designer, Build.com

Table 6: SEO Everything
Hosted By: Matt Chwat, Director User Experience, ThinkGeek

Table 7: Mobile
Hosted By: Andrea Grant, Director Digital Marketing, Cabela’s