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Brett Bair

Senior Director Digital Marketing Insights and Strategy
Monetate

Brett Bair has 20 years of experience contributing to the digital and multichannel strategies for leading startups and ecommerce firms, including CDNow and Half.com/eBay. Brett has a proven track record of helping innovative companies leverage new technology and techniques to drive growth. Before beginning his current role as Monetate’s Sr. Director of Digital Marketing Insights, he worked with Monetate’s first 200 customers to drive significant business impact.

Brett is focused on helping businesses understand the strategic advantage of adopting a customer centric marketing focus. His expertise and hands-on experience in optimization, personalization, and digital merchandising enables him to provide a holistic approach to advising and creating the best possible digital customer experience.

Check out the incredible speaker line-up to see who will be joining Brett.

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Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

14:55 Panel Discussion: Creating The Best Multi-Screen Experiences To Meet Customer Expectations

Customer experience optimization has always been a challenge in retail, now compounded by the multitude of devices available to consumers. This session dives into maintaining the best possible experience for your customers from a cross-device standpoint. Bring your multi-screen challenges to this session, and get immediate answers.

How is consumer shopping behavior impacted by the multitude of device options?

Has their behavior changed as they move from one device to another?

How do you deliver an experience that doesn’t feel disjointed as consumers move across devices (shared bag, etc.)? What is the first step in the process?

What types of metrics are you using to measure the effectiveness of your strategies?

What is the device mix realistically going to look like in the future for consumers?

What impact is going to have your multi-device strategies moving forward?