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Daniel Neukomm

CEO
La Jolla Group

Daniel Neukomm is the CEO of the La Jolla Group ("LJG"), parent company of iconic surf and motocross apparel brands in the US and globally including O'Neill, Metal Mulisha and FMF Racing. LJG manages the complete lifecycle of the apparel brands, from creative design and production to marketing and distribution. Because of the brands' inherently youth centric, hype orientated and tech savvy consumer, LJG is dedicated to technology innovation by developing and enhancing LJGs increasingly more robust and sophisticated digital footprint across social, mobile and eCommerce. In addition to LJG, Daniel holds a number of advisory roles in the technology and non-profit sectors. Prior to his role as CEO, Daniel served at EVP of Strategy at LJG while leading early stage technology investing and middle market M&A for the Family Office parent company of LJG based in Silicon Valley.

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Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

13:55 Kick-Off Session: Tapping Into The Power Of Shopper Intent

With varying shoppers (age, gender, geography, tastes) and a large array of products (swimsuits, apparel, footwear, accessories) O’Neill sought to develop a way to help their digital store visitors find what they are looking for faster, have shoppers avoid all the noise of less relevant products and have a site that was responsive to their visitors’ interests. As O’Neill went down this path of creating personalized assortments tailored to the individual shopper, they not only generated incredible lifts in shopper engagement and conversions, they also relearned a tried and true lesson from traditional brick and mortar shopping experiences: the power of shopper intent. Join us as Daniel Neukomm, CEO of O’Neill Clothing and parent company La Jolla Group, shares key lessons learned along the way and how engaging shoppers at the individual level has impacted his business.