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Tari Huddleston

Director eCommerce VP Jeanswear
VF Corporation

Tari Huddleston leads the Ecommerce and Digital Strategy for VF Corporation, Jeanswear Coalition for two of America’s leading brands, Lee and Wrangler. In her role she partners closely with marketing units to formulate and execute plans to profitably accelerate owned and partner ecommerce revenues as well as implement measures to elevate ecommerce and digital growth platforms and capabilities. With over 20 years’ experience with many famous and well-loved brands from The Home Depot to Hallmark to M&M’s Chocolate Candies, she has led and developed direct to consumer business from start-up, survival, turnaround and growth. With a strong knowledge of both customer focused businesses and online developments, Tari has been responsible for launching dozens of websites, new catalogs and establishing complete direct to consumer infrastructures from the ground up.

Check out the incredible speaker line-up to see who will be joining Tari.

Download The Latest Agenda

Email Marketing & CRM Summit - Monday Feb. 22nd

Sunday, April 2nd, 2017

14:30 Content Panel Discussion: Using Content In Different Forms, Managing It Wisely And Gaining Loyal Customers

How can you use content to create a great and easy customer experience that drives loyalty? That’s what’s on our panelists minds everyday. They’ll talk through their individual content strategies – moving from product based content creation to different types of site content, UGC, blogs, and much more. Leave this session with tons of ideas for creating and managing content in the most effective way possible.

• How is content treated within your company? Is it siloed?

• Where does it live – on your site, on a blog, where?

• Are you moving away from hosting content outside of your site?

• How can you make sure it aligns with marketing so it can be maximized?

• How are you taking content traffic and bringing it into a sales channel?

• How are you integrating UGC and using it to your advantage (helping customers make purchases at point of sale, etc.)?

• Are there cost per click opportunities? Or do you use it as part of display ads?

Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

14:30 Join Us In the TVPage Social Lounge For our Retailer Meet-Up Sessions. Get Free Advice You Can’t Get Anywhere Else

Head to the social lounges in the exhibition hall to mix it up with executives who can give you free advice about areas affecting your business.

Topic: New School Marketing: Power Channels, Relationships, Automation, Integration Across Channels

Hosted By: Tari Huddleston, Director eCommerce Jeanswear, VF Corporation

17:30 Join Us Outdoors For Cocktails & Retailer Meet-Ups – Connect With Executives From A Similar Vertical

• B2B Meet-Up
Hosted By Marta Dalton, Director eCommerce, Coca Cola

• Apparel, Accessories & Softline Goods Meet-Up
Hosted By Eileen Shulock, VP eCommerce, Kirna Zabete

• Home & Hardline Goods, Consumer Electronics Meet-Up
Hosted By Christy Rogers, Executive Director Digital Customer Experience, Dell

• Specialty & Discount Merchants Meet-Up
Hosted By Alex Banys, Director eCommerce, Swiss Army

• Mass Merchant Meet-Up

• Consumer Goods, Brands & Manufacturers Meet-Up
Hosted By Kimberly Tobman, VP Global Communications, JUSTFAB, Tari Huddleston, Director eCommerce Jeanswear, VF Corporation

• Travel, Leisure & Auto Meet-Up

Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

14:55 Brand Manufacturer Panel Discussion: Balancing Selling On Their Site Vs. Your Site: Working As A Brand With Retail Partners

As a branded manufacturer, you ride a fine line when selling your own product, and using retail partners. This panel examines that relationship – how to optimize it, and to ensure a profit all around. Are you working with retail partners? If so, this session is perfect for you.

Looking at pricing as to not compete with retail partners

Generating volume on your site if you are priced higher than your retailer partner (to not take business away from them)

Making sure you have it priced correctly if you have new products coming out

Managing your business effectively