Craig LaRosa

Craig is a globally recognized thought leader and has presented his thinking on 5 continents. (2 more to go) Mr. LaRosa has written for Fast Co. and Metropolis and is a regular contributor on retail and service industry thinking.

Craig recently joined Sears Holdings to support the transformation of—both Sears’ and Kmart’s—In-Store Member experience where he is a working with a cross format team to develop integrated retail experiences that bring the best of online and brick and mortar together, into one holistic experience.

Prior to joining Sears, Craig was a Principal with Continuum--A Design and Innovation Consultancy. Craig has been a consultant for a wide range of industries from national retailers and restaurant chains to healthcare and financial services. He understands how to translate the emotional and functional needs of people into experiences that delight consumers, engender brand loyalty and make money.

Craig has led programs for a multitude of services: designing a consultative retail service and space for the Canadian diamond chain, Spence Diamonds; reinventing Holiday Inn’s guest experience, to focus on relaxation, play, eating and drinking; creating a streamlined experience that works best for both patients and healthcare providers for Quest Diagnostics.; and developing the future of automotive sales for Audi.
Craig resides in suburban Chicago living the John Hughes experience, with his wife, 2 children, 1 dog, 2 gerbils and a poisonous frog named Froggie.