eTail West 2016 (past event)
February 22 - 25, 2016
1.888.482.6012
Liz Greenberg
VP eCommerce
The Moret Group
Main Conference Day One - Tuesday Feb. 23rd
Thursday, November 2nd, 2017
15:50 Marketplaces Debate & Panel Discussion: Managing Your Marketplace Business Appropriately
Our panelist have successfully navigated marketplaces, and share key learnings from their experiences in this Q&A driven session. Learn the specifics to control your brand message and receive an ROI after leaving this session.
- How are you understanding the customer journey in terms of marketplace usage?
- Do you need to manage Amazon as its own ecosystem? Why or why not?
- How do you understand the incrementality of these customers?
- Is Amazon bringing you new customers or just ones that prefer shopping on Amazon?
Main Conference Day Two - Wednesday Feb. 24th
Saturday, December 2nd, 2017
14:55 Brand Manufacturer Panel Discussion: Balancing Selling On Their Site Vs. Your Site: Working As A Brand With Retail Partners
As a branded manufacturer, you ride a fine line when selling your own product, and using retail partners. This panel examines that relationship – how to optimize it, and to ensure a profit all around. Are you working with retail partners? If so, this session is perfect for you.
- Looking at pricing as to not compete with retail partners
- Generating volume on your site if you are priced higher than your retailer partner (to not take business away from them)
- Making sure you have it priced correctly if you have new products coming out
- Managing your business effectively