eTail West 2016 (past event)
February 22 - 25, 2016
1.888.482.6012
Ricky Joshi
CMO & Co-Founder
Saatva
Check out the incredible speaker line-up to see who will be joining Ricky.
Download The Latest AgendaOnline Media & Search Summit - Monday Feb. 22nd
Thursday, March 2nd, 2017
11:05 Keynote SEO and SEM Panel Discussion: Reviewing In Depth Changes In The Search Landscape (Paid And Organic) To Stay Ahead Of The Game
Changes in SEO and SEM are increasing, and marketers have to stay ahead of them. Our group of search experts review these changes, and the impact they will have on the management of your programs. Get out in front of your search programs today!
• How will programs be created now that the major players are changing?
• How is this impacting how your ads will be managed, how will the ad placements be potentially different?
• Is this the first step in a shift in the search marketplace?
• How should PLAs be forecasted when you don’t have a lot of historical data?
• Should they have the same goals as paid search? Should they be viewed as the same thing (one is text, one is pictures)
• What does the SERP look like?
• Where is organic headed?
• How will programs be created now that the major players are changing?
• How is this impacting how your ads will be managed, how will the ad placements be potentially different?
• Is this the first step in a shift in the search marketplace?
• How should PLAs be forecasted when you don’t have a lot of historical data?
• Should they have the same goals as paid search? Should they be viewed as the same thing (one is text, one is pictures)
• What does the SERP look like?
• Where is organic headed?
Main Conference Day Two - Wednesday Feb. 24th
Saturday, December 2nd, 2017
17:45 Beer And Wine Retailer Hosted Chats – Pick A Focus Table, Bring Your Challenges And Get Solutions (And A Cocktail!)
After a full day of sessions, your brain can get overloaded. Relax with a glass of wine (or a cold beer) during our casual chats at the end of the day. These sessions are great to not only mingle with fellow retailers, but get real solutions that you can share with your office.
Table 1: How To Build A Career In Digital Retail
Hosted By: Mari Corella, Director, Digital Merchandising & Operations, Avon
Table 2: Omni-Channel Returns Management
Hosted By: Eric Hughes, VP Omnichannel Process & Systems, Macy’s
Table 3:
Hosted By: Joan King, VP eCommerce, Crate and Barrel
Table 4: Online Advertising
Hosted By: Ricky Joshi, CMO and Co-Founder, Saatva
Table 5: Content Marketing and UGC
Hosted By: Justin Bergson, Content Marketing Designer, Build.com
Table 6: SEO Everything
Hosted By: Matt Chwat, Director User Experience, ThinkGeek
Table 7: Mobile
Hosted By: Andrea Grant, Director Digital Marketing, Cabela’s
Table 1: How To Build A Career In Digital Retail
Hosted By: Mari Corella, Director, Digital Merchandising & Operations, Avon
Table 2: Omni-Channel Returns Management
Hosted By: Eric Hughes, VP Omnichannel Process & Systems, Macy’s
Table 3:
Hosted By: Joan King, VP eCommerce, Crate and Barrel
Table 4: Online Advertising
Hosted By: Ricky Joshi, CMO and Co-Founder, Saatva
Table 5: Content Marketing and UGC
Hosted By: Justin Bergson, Content Marketing Designer, Build.com
Table 6: SEO Everything
Hosted By: Matt Chwat, Director User Experience, ThinkGeek
Table 7: Mobile
Hosted By: Andrea Grant, Director Digital Marketing, Cabela’s