View the Latest Edition of eTail West Here

View All Speakers

Kestrel Lemen

Marketing Strategist
Bronto Software

Bronto Marketing Strategist Kestrel Lemen has deep expertise working with international ecommerce clients, providing strategic advice and detailed tactical guidance to ensure their email marketing programs drive revenue and customer engagement. As an experienced marketer, Kestrel guides her clients in developing and refining lifecycle marketing campaigns, list growth techniques, preference centers, segmentation strategies and message design.

Check out the incredible speaker line-up to see who will be joining Kestrel.

Download The Latest Agenda

Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

14:30 Use Your Data To Keep Customers Coming Back For More

Go beyond batch-and-blast email marketing to speak to customers and prospects in the most timely, targeted and relevant way possible. How? By using the behavioral and purchase data your customer has so eagerly provided - location, gender, emails they opened and clicked through (and the emails they didn’t interact with) and purchase data – you can increase interactions and keep them buying time and time again. You’ll discover:
• How to use customer data to enhance your messaging strategy.
• The types of messages to include in your series.
• Message timing, key considerations and often overlooked pitfalls to avoid.