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Mark McKnight

Creative Director
Rock/Creek

Mark McKnight is Director of Marketing and eCommerce at Rock/Creek, an independently-owned specialty outdoor retailer based in Chattanooga, Tennessee where he leads digital transformation and customer experience projects for the company. Mark joined in 2004 to help grow the ecommerce channel rockcreek.com from the smallest single store to over half of the company's overall sales today, and now is facing the challenges of integrating a variety of legacy technology silos inside a nearly 30-year old company.

Mark has been a speaker at Twitter's global sales conference, Bronto Software's "Meeting of the Minds" and annual user summits, as well as Oracle OpenWorld ad is the co-founder of RootsRated, a content marketing company in the outdoor industry. In his off time, Mark a flatwater paddler, trail runner and photographer.

Check out the incredible speaker line-up to see who will be joining Mark.

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Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

15:55 A Big Data Panel Discussion: Actually Using Big Data To Drive Your Business

The term “big data” means many things to many retailers. How can you actively use data to gain true business intelligence? We’ll go through the nitty gritty of big data collection, management and usage in this interactive session.

Is your enterprise big data driven? What opportunities and challenges are you experiencing?

Can you process big data in real-time?

How do you collect and organize that data?

How can you get more tangible with big data to make it actionable?

How do you make the data actionable in your paid media?

And make it actionable in your online merchandising activity?

How do you use data to impact your own prioritization of projects?