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Amanda Kendrick

Director eCommerce
Pep Boys

Amanda Lancellotti is the Director of eCommerce at Pep Boys. She previously served as the Director of Online Merchandising and Business Development. At Pep Boys, Amanda has overseen the rise in natural search results through optimization of all on-site content including video, service and authoritative content for the pepboys.com. In her new role, Amanda oversees all of eCommerce operations including customer service, logistics, functional enhancements, market place expansion and non-product content. She has more than eight years in the eCommerce industry working at David's Bridal and Boathouse Sports.

Check out the incredible speaker line-up to see who will be joining Amanda.

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Mobile Summit- Monday Feb. 22nd

Monday, October 2nd, 2017

09:00 Keynote: A 360 Degree Mobile Journey At Pep Boys

This session will showcase how they are performing, how they are defining success, where they have had to go back to the drawing board, and future plans. This session is all about customer conversion. Amanda and Chris will discuss impact (dollar, growth, customer KPI rates) across all initiatives that have driven increased mobile conversion in both their retail and service channels.

• PRP and PDP conversion killers and boosters

• Cart adjustments and impact to conversion

• Testing features and functionality and determining conversion impact while identifying attrition rates

• Success metrics - definitions and standards

Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

15:55 Content Panel Discussion: Getting Products Into The Cart vs. Content – Where Is The Happy Medium?

With more retailers than ever changing their content management programs, looking to generate more and more content that will resonate with consumers, there has to be a careful balancing act between driving engagement and driving conversions. This panel talks about that balance – how to ensure you are ultimately getting sales.

Are you focusing more on “striped back eComm” or on content?

How can content and commerce work together?

Where should content be placed vs. providing an ecomm experience?

What is your approach for mobile v. non mobile?

How are you balancing content creation with driving purchases?