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Mark Keeney

VP Marketing
Ritani

Mark Keeney is the VP of Marketing at Ritani, an eCommerce jewelry start-up that is innovating the luxury shopping experience. He is responsible for overseeing strategy and execution of the company’s brand, acquisition strategies and partnership marketing. Prior to Ritani, Mark spent over 9 years at Rhapsody overseeing all Marketing activities and helping transform the way we consume music.

Mark has over 18 years of B2C experience in the digital space and has experienced the shifts in technology and consumer behaviors first hand. When not driving new customer acquisitions, Mark can be found exploring Washington’s beaches with his wife and two active boys.

Check out the incredible speaker line-up to see who will be joining Mark.

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Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

09:00 Keynote Panel Debate: Going Beyond Disruption: What’s The Next Generation Of Retail?

Is the term “disruption” an outdated one? What’s really defining the retail environment of the future? What’s our next retail 2.0 experience? Senior executives from multiple verticals tackle the question of “what’s next” in retail. Take a lesson from innovators in retail today as they explain their transformative best practices to enable future growth.

• What is it that is driving your business?
• How have you been able to build a successful business?
• What have been the key differentiators for you?
• How do larger, traditional retailers look at new players?

14:55 Panel Discussion: Creating The Best Multi-Screen Experiences To Meet Customer Expectations

Customer experience optimization has always been a challenge in retail, now compounded by the multitude of devices available to consumers. This session dives into maintaining the best possible experience for your customers from a cross-device standpoint. Bring your multi-screen challenges to this session, and get immediate answers.

How is consumer shopping behavior impacted by the multitude of device options?

Has their behavior changed as they move from one device to another?

How do you deliver an experience that doesn’t feel disjointed as consumers move across devices (shared bag, etc.)? What is the first step in the process?

What types of metrics are you using to measure the effectiveness of your strategies?

What is the device mix realistically going to look like in the future for consumers?

What impact is going to have your multi-device strategies moving forward?