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Dave Krohn

eCommerce & Acquisition Manager
Delcity

Dave Krohn is head of eCommerce, Digital Marketing & Customer Acquisition for Del City, a global distributor of 12V electrical & transportation supplies. Recruited to Del City in 2010, Dave led the transformation of a 60+ year old catalog company into an ecommerce driven organization. In just over five years, Del City has increased the number of annual new customers acquired by seven-fold, been recognized as one of the fastest growing ecommerce businesses in its vertical and is now conducting the majority of their business online. Prior to working for Del City, Dave held various digital marketing positions at Uline and Briggs & Stratton. Dave is data driven marketer and is passionate about driving profitable growth through digital channels.
https://www.linkedin.com/in/davekrohn

Follow Dave on Twitter @delcitydirect

Check out the incredible speaker line-up to see who will be joining Dave.

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Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

15:55 B2B Panel Discussion: Rethinking Content Creation And Management In The B2B Space

How does content management and creation change when you are a B2B marketer? It is that much more critical to align content to your customer’s needs. We’ll talk all things content and B2B in this session. Increase sales by creating and distributing the best content possible.

• Getting quality product content from manufacturers
• Feeding it over and staying up to date
• Telling a story with your content
• Creating a chain of content instead of one-off pieces

16:25 Overhauling Personalization In The B2B Space: Learning How, Where And Who Is Going To Buy Your Products

In their business, personalized customer experiences are critical to their success. They sell over 10K products to a diverse set of customers for use in thousands of applications. Each customer has a specific set of needs and dynamic personalization is the only way they were able to deliver on customer expectations. David will talk through examples of the challenges they’ve encountered and the corresponding solutions, in these areas:

Pricing

Cross-Sell/Upsell

Global Customers

Content Serving